Blog posts

Breezy is the first in Europe to implement Apple’s automatic diagnostic tool for MacBooks
Breezy, a leading Trade-In provider in countries of operation, has integrated Apple’s automatic diagnostic tool for MacBooks into its Trade-In system. This follows Breezy’s successful rollout of Apple’s iPhone diagnostic tool last year — making it the first company in Europe to bring this innovation to market. This step reflects Breezy’s consistent focus on bringing…

Forbes: How Trade-in supports retailers
Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones — whether in-store, online, or via mobile apps. The country’s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the…

Breezy launches new Trade-In category: Game consoles
There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…

Untraded potential: What 81% of European smartphones at home reveal about the market
At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…

Beyond the hype: real data on Europe’s refurbished tech landscape
The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

Breezy opens two stores in the capital of Kazakhstan
as part of its business expansion strategy “Opening new Breezy stores in Astana is part of our omnichannel sales development strategy, aimed at making modern technology more affordable to as many customers as possible. We continue to grow by entering new countries and expanding in regions with a strong presence. Many more openings are planned…

Breezy joins the European Commission’s Industry 5.0 Community of Practice
This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

Breezy launches AI-powered Industry 5.0 robotic line in Poland
Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

Trade-in by Breezy is now available at Beeline Kazakhstan
Breezy has partnered with Beeline, an operator with Kazakhstan’s most extensive customer base and part of the VEON Group, to launch a Trade-in program that allows customers to turn their used devices into credit on new ones. "More and more companies in Kazakhstan are choosing Breezy’s sustainable Trade-in solution for its seamless implementation, strong…

How business can enhance its customer experience with online Trade-in
We translated the article into English for you. Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible…

Breezy launches Kazakhstan’s fastest, most accurate online Trade-in
Previously, trading in an old gadget for a new one was only possible in-store. Now, customers can access this benefit online, making modern technology more affordable and accessible. The discount is applied instantly without furtherrecalculation or mailing the device. "This seamless, flexible solution for e-commerce is designed to make sustainable practices, like electronics trade-in…

The share of new iPhones purchased through Trade-In increased by 60%
Breezy partners understand that Trade-In is a powerful tool for boosting new device sales. By trading in old devices, customers can cover a significant cost of their purchases, which encourages them to upgrade more frequently, opt for higher-end models, and invest in high-margin items like accessories and additional services. The best results from Trade-In…

Adapting to a Tight Market:
Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs. Amidst today's tightening market conditions, such schemes have proven valuable…