Blog posts

Breezy partners understand that Trade-In is a powerful tool for boosting new device sales. By trading in old devices, customers can cover a significant cost of their purchases, which encourages them to upgrade more frequently, opt for higher-end models, and invest in high-margin items like accessories and additional services.   The best results from Trade-In…

Bayer, Coca-Cola, EVO, and SQUAD share how Breezy helped them effortlessly and safely sell out their old equipment. They also explain how to use old devices as pay for new ones, purchase twice as much equipment as the budget initially allowed, and even sell used gadgets to employees, sometimes within a tender procedure.   Laptops,…

Electronics retailers are already accustomed to benefiting from trade-ins. This increases (cross)sales and average checks, attracts attention to the core product, especially during a new model release, and improves customerexperience and loyalty.   This time, Breezy, in collaboration with partners Foxtrot and De'Longhi, embarked on a unique experiment that elevated the concept of Trade-In. Instead…

Breezy’s sustainable electronics solutions make modern technology more accessible. Trade-In has already helped thousands of users make their dreams of new equipment come true. This is especially important for those who could not otherwise afford it. Taking it a step further, Breezy has integrated Trade-In into a charitable endeavor, granting talented children from orphanages access…

After unveiling the new iPhone 15, Apple enthusiasts eagerly anticipated its release. Breezy, too, was gearing up for this momentous occasion, as the launch of a new model invariably leads to a surge in Trade-In activity. To streamline the process of exchanging old devices for new ones during the initial sales frenzy, Breezy experts were…

Objectives:  Increase the Trade-In financial performance Ensure the perfect customer experience   Solution:  Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.;  In-store activities:  Sales staff uniform branding;  Check-point branding;  Staff training on the program benefits….

Objective: To boost new iPhone sales by Trade-In   Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education   Results: Trade-In price for specific models corresponded to the average offer on…

Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…

Objectives:  Increase Trade-In financial performance  Make the program easy and comfortable for customers and employees  Enhance customers’ awareness of the program and its benefits   The solution: Replacement of Trade-In provider with Breezy Work with sales staff Ad campaign on Trade-In awareness Trade-In formats diversification   Results: Gadget evaluation time shrunk from 2 days to…

КТС launched Breezy’s Trade-In in 24 stores in 14 cities. Since then, one of ten new iPhones has been bought in exchange for an old one. Objectives: Provide a process that allows a customer to exchange an old gadget for a discount on a new one in one visit; Improve the assessment objectivity and thus…