Blog posts

The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue. Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan. Breezy has…

as part of its business expansion strategy “Opening new Breezy stores in Astana is part of our omnichannel sales development strategy, aimed at making modern technology more affordable to as many customers as possible. We continue to grow by entering new countries and expanding in regions with a strong presence. Many more openings are planned…

This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

Azerbaijan is now the fourth country where Breezy's e-commerce platform is live, following the brand’s successful experience in Ukraine, Kazakhstan, and Moldova, where thousands of devices are sold monthly. In addition to the online store, Breezy has opened a physical retail location in the capital, strategically positioned in a high-traffic area.   Expanding its retail…

Breezy has partnered with Beeline, an operator with Kazakhstan’s most extensive customer base and part of the VEON Group, to launch a Trade-in program that allows customers to turn their used devices into credit on new ones.   "More and more companies in Kazakhstan are choosing Breezy’s sustainable Trade-in solution for its seamless implementation, strong…

We translated the article into English for you.   Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible…

Previously, trading in an old gadget for a new one was only possible in-store. Now, customers can access this benefit online, making modern technology more affordable and accessible. The discount is applied instantly without furtherrecalculation or mailing the device.   "This seamless, flexible solution for e-commerce is designed to make sustainable practices, like electronics trade-in…

Breezy partners understand that Trade-In is a powerful tool for boosting new device sales. By trading in old devices, customers can cover a significant cost of their purchases, which encourages them to upgrade more frequently, opt for higher-end models, and invest in high-margin items like accessories and additional services.   The best results from Trade-In…

Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs.   Amidst today's tightening market conditions, such schemes have proven valuable…

Why do sustainable programs like Trade-In keep gaining popularity amongst retailers and mobile network operators? Because Trade-in is a powerful leverage in the competition for profitability and customer loyalty.   Smartphone Trade-Ins: A Winning Strategy for Mobile Operators and Retailers Mobile network operators and retailers increasingly recognize the value of smartphone trade-in programs. These initiatives offer consumers…