Blog posts
How retailers and telecom companies can offset the drop in sales of new electronics
The full cycle, from trade-in to refurbished devices you can trust. Based on remarks made by Breezy co-founder Andrii Kosar at IFA 2026 in Berlin. The topic for which I was invited to speak at TechTalk @ Reseller Park as part of IFA 2026 was: “From Trade-In to Trusted Refurbished: Closing the Loop for Retailers,…
Breezy wins three Circular Tech Awards 2026
Breezy, a part od ASBIS Group, has won three categories at The Circular Tech Awards 2026: Best Refurbisher (Smartphones), Best Trade-In Programme (Mobile Network) and Best Use of AI. The company also took second place in Online Retailer (Smartphones). Overall, Breezy was shortlisted in seven categories this year, covering trade-in, refurbishment, AI, online retail and…
Breezy strengthens leadership team for its next stage of growth
Breezy, a part od ASBIS Group, is strengthening its executive leadership team as the company enters a new stage of development, focused on closer synergies with ASBIS Group and new growth opportunities. Since its launch, Breezy has grown into an international business with deep expertise in trade-in, refurbishment and the secondary electronics ecosystem. The company’s next…
Breezy strengthens local leadership in Poland and Moldova
Breezy continues to strengthen its management team across key markets, welcoming new General Managers in Poland and Moldova. Michał Burzyński joins Breezy Poland, while Artem Bilousko takes the lead in Moldova. As Breezy grows internationally, strong local leadership remains an important part of the company’s approach. Each market has its own dynamics, partners and opportunities…
9 insights from mobile disrupt 2026: where the global trade-in and refurbished device market is heading
Every year, Mobile Disrupt brings together the world’s leading smartphone manufacturers, mobile network operators, trade-in providers, refurbishment specialists, and reverse logistics companies. As one of the industry’s premier global events, it sets the agenda for the future of device circularity and helps shape the standards that define the recommerce ecosystem. This year’s conference made one thing clear:…
Breezy! Multi-Buyer used tech platform now available in Ukraine
Breezy! launched of Ukraine’s first dynamic pricing platform for the used electronics market. The solution aims to boost the efficiency of trade-in programs across national retail chains and mobile operators, while establishing a transparent market buyout price for devices. The Breezy! Multi-Buyer platform is already operational in the European market and is now being introduced…
Breezy launches AI-powered door-to-door Trade-in on Takealot
The new service enables nearly 5 million Takealot customers to upgrade their smartphones online with instant trade-in discounts and doorstep collection. Takealot, South Africa’s largest online marketplace, has launched a fully online door-to-door Trade-In service powered by Breezy, giving customers a simple and convenient way to upgrade their smartphones without visiting a physical store or service center. Powered…
Breezy! opened flagship Experience store in Moldova
Breezy! is expanding its footprint in Moldova with a brand-new flagship store in Chișinău at 9 Constantin Tănase Street. This marks the brand’s 14th store overall, representing another major step forward in its omnichannel strategy and the growth of the refurbished tech market. The ultimate destination for pre-owned gadgets in Moldova In the pre-owned tech…
Why Industry 5.0 is the next stage of industrial era
We gathered for you major insights from the spring Plenary Session of the Industry 5.0 Community of Practice (CoP 5.0) of the European Commission’s Directorate-General for Research and Innovation held in Brussels. This invitation-only event served as a high-level strategic compass, bringing together policymakers, industry leaders, and academic experts to move Industry 5.0 from a…
Breezy achieved ADISA Assurance Level 4 Certification for its data sanitisation solution
Breezy, an international provider of full-cycle solutions for the consumer electronics lifecycle, has successfully achieved ADISA Assurance Level 4 certification for its data sanitisation software, Breezy Mobile Data Erasure v5.0.2. The solution passed the ADISA Product Claims Test (ADPC331), confirming that the software has met strict international standards and ensured that all data on the…
Why leading IT companies choose Breezy’s B2B Trade-In
In the IT industry, hardware is more than just a tool — it is the foundation of development. Computing power directly affects compilation speed, developer productivity, and ultimately, product success. That’s why software companies refresh their equipment regularly and on a fixed cycle. At the same time, managing end-of-life devices is far from simple. It…
What will end the era of greenwashing in tech: insights from MWC 2026 Barcelona
Imagine this: a Fairphone can be disassembled with a screwdriver in minutes and used for 7 years, while Deutsche Telekom shuts down base stations for milliseconds at a time—resulting in lower connectivity costs for customers. The Breezy team, including CEO Andrii Kosar and Trade-in Product Manager Jan Mazur, has returned from MWC 2026 in Barcelona….
The global сircular economy roadmap: trends, barriers and the new “standard of frictionless trade”
The global secondary smartphone market has reached a critical turning point, evolving from a niche “green” initiative into a sophisticated financial instrument for digital affordability. These shifts were the focal point of the Circular Market 2026 conference in London, where industry leaders shared their observations and strategic insights. As noted by Breezy CEO Andrii Kosar…
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