Blog posts

News August 26, 2025

Trade-in by Breezy is now available across 89 stores of Incredible Connection in South Africa

Customers of Africa’s largest consumer electronics and IT retailer can now exchange their old devices for instant value, making it easier and more affordable to upgrade to new technology. At launch, eligible devices include smartphones (iOS and Android) and iPads, with MacBooks to follow soon. The trade-in value can be immediately applied toward the purchase…

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News August 21, 2025
HONOR expands its participation in the Breezy Trade-in program

Customers in Kazakhstan can now enjoy additional benefits when trading in old devices for new HONOR MagicBook X series laptops. Under the special offer, buyers who trade in a laptop for an HONOR MagicBook X Series model at the brand’s official retail partners in Kazakhstan can receive an extra bonus of up to 20,000 tenge….

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News July 30, 2025
Breezy expands trade-in program to 10,000 Windows laptop models

Now, enterprises across Europe—as well as customers in Ukraine, Moldova and Kazakhstan, and soon also in Azerbaijan, Georgia and Poland—can trade in Acer, Asus, Dell, HP and Lenovo laptops. MSI, Gigabyte, Razer, Samsung, Microsoft, Honor and Huawei will also be accepted soon. How it works You can now trade in your laptop at any store…

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News July 14, 2025
Breezy is the first in Europe to implement Apple’s automatic diagnostic tool for MacBooks

Компания Breezy, ведущий провайдер Trade-In в странах своего присутствия, интегрировала инструмент автоматической диагностики Apple для MacBook в свою систему Trade-In. Это стало продолжением успешного внедрения Breezy инструмента диагностики iPhone от Apple в прошлом году, что сделало её первой компанией в Европе, которая вывела эту инновацию на рынок. Это отражает стремление Breezy предоставлять самые передовые и…

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News July 9, 2025
Sustainable Combo by Breezy and Fairown hits the market with an AI-powered double Trade-in

An enhanced all-in-one Fairown solution, combining spot and forward Trade-in with embedded financing, is now available to businesses in Poland, Germany, and Scandinavia. Breezy’s double Trade-in has become an integral part of Fairown’s comprehensive tool, already used by retailers across Poland, Germany, Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark to power equipment remarketing. The…

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News July 7, 2025
Breezy, in collaboration with ASBIS and Nedbank, launches South Africa’s first full online Trade-In

This innovative service makes upgrading smartphones more affordable and rewarding for nearly 3 million Nedbank Avo SuperShop customers. Avo, the popular digital platform by Nedbank, has introduced a groundbreaking feature: Avo Trade-In — a seamless, rewarding way for users to upgrade their devices without needing a physical evaluation. Users can now trade in their used…

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News June 16, 2025
Breezy launches new Trade-In category: Game consoles

There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…

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News May 28, 2025
Breezy launches retail in Georgia

In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue. Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan. Breezy has…

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News April 29, 2025
Breezy opens two stores in the capital of Kazakhstan

as part of its business expansion strategy “Opening new Breezy stores in Astana is part of our omnichannel sales development strategy, aimed at making modern technology more affordable to as many customers as possible. We continue to grow by entering new countries and expanding in regions with a strong presence. Many more openings are planned…

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Media about us April 17, 2025
Breezy launches Trade-In in South Africa. A first for the franchise format

Breezy continues to grow, expanding into new regions and exploring new business models. In April, Breezy’s Trade-In franchise model officially launched in South Africa for the first time. This milestone was made possible through a three-way partnership between ASBC (a provider of IT solutions based on Apple products and other leading brands for businesses), ASBIS…

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News March 7, 2025
Breezy joins the European Commission’s Industry 5.0 Community of Practice

This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

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News February 4, 2025
Breezy launches AI-powered Industry 5.0 robotic line in Poland

Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

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News February 3, 2025
Breezy keeps expanding in Azerbaijan with retail and e-commerce launch

Azerbaijan is now the fourth country where Breezy's e-commerce platform is live, following the brand’s successful experience in Ukraine, Kazakhstan, and Moldova, where thousands of devices are sold monthly. In addition to the online store, Breezy has opened a physical retail location in the capital, strategically positioned in a high-traffic area.   Expanding its retail…

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