Blog posts

Breezy launches AI-powered Industry 5.0 robotic line in Poland
Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

Breezy keeps expanding in Azerbaijan with retail and e-commerce launch
Azerbaijan is now the fourth country where Breezy's e-commerce platform is live, following the brand’s successful experience in Ukraine, Kazakhstan, and Moldova, where thousands of devices are sold monthly. In addition to the online store, Breezy has opened a physical retail location in the capital, strategically positioned in a high-traffic area. Expanding its retail…

Trade-in by Breezy is now available at Beeline Kazakhstan
Breezy has partnered with Beeline, an operator with Kazakhstan’s most extensive customer base and part of the VEON Group, to launch a Trade-in program that allows customers to turn their used devices into credit on new ones. "More and more companies in Kazakhstan are choosing Breezy’s sustainable Trade-in solution for its seamless implementation, strong…

How business can enhance its customer experience with online Trade-in
We translated the article into English for you. Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible…

Breezy launches Kazakhstan’s fastest, most accurate online Trade-in
Previously, trading in an old gadget for a new one was only possible in-store. Now, customers can access this benefit online, making modern technology more affordable and accessible. The discount is applied instantly without furtherrecalculation or mailing the device. "This seamless, flexible solution for e-commerce is designed to make sustainable practices, like electronics trade-in…

The share of new iPhones purchased through Trade-In increased by 60%
Breezy partners understand that Trade-In is a powerful tool for boosting new device sales. By trading in old devices, customers can cover a significant cost of their purchases, which encourages them to upgrade more frequently, opt for higher-end models, and invest in high-margin items like accessories and additional services. The best results from Trade-In…

Adapting to a Tight Market:
Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs. Amidst today's tightening market conditions, such schemes have proven valuable…

How Trade-In Programs Build Loyalty
Why do sustainable programs like Trade-In keep gaining popularity amongst retailers and mobile network operators? Because Trade-in is a powerful leverage in the competition for profitability and customer loyalty. Smartphone Trade-Ins: A Winning Strategy for Mobile Operators and Retailers Mobile network operators and retailers increasingly recognize the value of smartphone trade-in programs. These initiatives offer consumers…

Breezy proudly announces the partnership with RTV EURO AGD
Breezy, a leading player in the sustainable electronics market, signed a cooperation agreement with RTV EURO AGD, the leader of retail chains of electronics and household appliances in Poland. Andrii Kosar, CEO of Breezy, commented: "The partnership with RTV EURO AGD is an important stage in the expansion of our business on the European…

How a business can upgrade its equipment quickly and profitably
Bayer, Coca-Cola, EVO, and SQUAD share how Breezy helped them effortlessly and safely sell out their old equipment. They also explain how to use old devices as pay for new ones, purchase twice as much equipment as the budget initially allowed, and even sell used gadgets to employees, sometimes within a tender procedure. Laptops,…

Breezy Has Launched a Retail in Moldova
Moldova has become the third country where Breezy has launched its online store. This follows the success of the brand's e-commerce platforms in Ukraine and Kazakhstan, where thousands of devices are sold monthly. The expansion of Breezy's retail presence in Moldova marks an expectable step in the company's growth within the Central and Eastern European…

Trade-In by Breezy Now Available Across the Kontakt Chain in Azerbaijan
Kontakt is one of the largest appliance retailers in Azerbaijan. Founded in 2006, the company is now an authorized representative of more than 40 leading global brands. In Azerbaijan, the network includes 45 stores in Baku, Jalilabad, Salyan, Sabirabad, and other cities and an e-commerce platform kontakt.az. Customers can purchase over 30,000 products for work,…

Meet Breezy Trade-In Support Team
"Could you please convey my many thanks to your support expert for assisting me being so friendly and patiently during the entire trade-in process? It was my first trade-in, and thanks to him, I did it smoothly," shared one of our partner's salespeople. Of course, we could. And we've done. Moreover, we couldn't…