Blog posts

Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones — whether in-store, online, or via mobile apps. The country’s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the…

There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…

At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…

The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue. Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan. Breezy has…

as part of its business expansion strategy “Opening new Breezy stores in Astana is part of our omnichannel sales development strategy, aimed at making modern technology more affordable to as many customers as possible. We continue to grow by entering new countries and expanding in regions with a strong presence. Many more openings are planned…

Breezy continues to grow, expanding into new regions and exploring new business models. In April, Breezy’s Trade-In franchise model officially launched in South Africa for the first time. This milestone was made possible through a three-way partnership between ASBC (a provider of IT solutions based on Apple products and other leading brands for businesses), ASBIS…

This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

Azerbaijan is now the fourth country where Breezy's e-commerce platform is live, following the brand’s successful experience in Ukraine, Kazakhstan, and Moldova, where thousands of devices are sold monthly. In addition to the online store, Breezy has opened a physical retail location in the capital, strategically positioned in a high-traffic area.   Expanding its retail…

Breezy has partnered with Beeline, an operator with Kazakhstan’s most extensive customer base and part of the VEON Group, to launch a Trade-in program that allows customers to turn their used devices into credit on new ones.   "More and more companies in Kazakhstan are choosing Breezy’s sustainable Trade-in solution for its seamless implementation, strong…

We translated the article into English for you.   Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible…