Blog posts
Breezy expands trade-in program to 10,000 Windows laptop models
Now, enterprises across Europe—as well as customers in Ukraine, Moldova and Kazakhstan, and soon also in Azerbaijan, Georgia and Poland—can trade in Acer, Asus, Dell, HP and Lenovo laptops. MSI, Gigabyte, Razer, Samsung, Microsoft, Honor and Huawei will also be accepted soon. How it works You can now trade in your laptop at any store…
MobileDisrupt 2025: The market has matured. What’s next?
By Andrii Kosar, CEO of Breezy How does Amazon scale Trade-In without its own retail network? What do India, Africa, and Central & Eastern Europe have in common? And how did it come to pass that one in every seven phones sold in 2024 was used? These are just some of the questions discussed at…
Breezy is the first in Europe to implement Apple’s automatic diagnostic tool for MacBooks
Компания Breezy, ведущий провайдер Trade-In в странах своего присутствия, интегрировала инструмент автоматической диагностики Apple для MacBook в свою систему Trade-In. Это стало продолжением успешного внедрения Breezy инструмента диагностики iPhone от Apple в прошлом году, что сделало её первой компанией в Европе, которая вывела эту инновацию на рынок. Это отражает стремление Breezy предоставлять самые передовые и…
Sustainable Combo by Breezy and Fairown hits the market with an AI-powered double Trade-in
An enhanced all-in-one Fairown solution, combining spot and forward Trade-in with embedded financing, is now available to businesses in Poland, Germany, and Scandinavia. Breezy’s double Trade-in has become an integral part of Fairown’s comprehensive tool, already used by retailers across Poland, Germany, Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark to power equipment remarketing. The…
Breezy, in collaboration with ASBIS and Nedbank, launches South Africa’s first full online Trade-In
This innovative service makes upgrading smartphones more affordable and rewarding for nearly 3 million Nedbank Avo SuperShop customers. Avo, the popular digital platform by Nedbank, has introduced a groundbreaking feature: Avo Trade-In — a seamless, rewarding way for users to upgrade their devices without needing a physical evaluation. Users can now trade in their used…
Forbes: How Trade-in supports retailers
Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones — whether in-store, online, or via mobile apps. The country’s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the…
Breezy launches new Trade-In category: Game consoles
There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…
Untraded potential: What 81% of European smartphones at home reveal about the market
At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…
Beyond the hype: real data on Europe’s refurbished tech landscape
The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….
Breezy launches retail in Georgia
In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue. Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan. Breezy has…
Breezy opens two stores in the capital of Kazakhstan
as part of its business expansion strategy “Opening new Breezy stores in Astana is part of our omnichannel sales development strategy, aimed at making modern technology more affordable to as many customers as possible. We continue to grow by entering new countries and expanding in regions with a strong presence. Many more openings are planned…
Breezy launches Trade-In in South Africa. A first for the franchise format
Breezy continues to grow, expanding into new regions and exploring new business models. In April, Breezy’s Trade-In franchise model officially launched in South Africa for the first time. This milestone was made possible through a three-way partnership between ASBC (a provider of IT solutions based on Apple products and other leading brands for businesses), ASBIS…
Breezy joins the European Commission’s Industry 5.0 Community of Practice
This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…
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