Blog posts

What can we do to nudge customers towards sustainable choices regarding their electronic purchases? Ensure convenience, enjoyment, and benefit. That's precisely what Breezy iSlands are designed for. The first island was inaugurated in Almaty, Kazakhstan, on October 14th this year. Merely three weeks later, the radiant Breezy iSland extended its warm welcome to customers in…

Breezy’s sustainable electronics solutions make modern technology more accessible. Trade-In has already helped thousands of users make their dreams of new equipment come true. This is especially important for those who could not otherwise afford it. Taking it a step further, Breezy has integrated Trade-In into a charitable endeavor, granting talented children from orphanages access…

After unveiling the new iPhone 15, Apple enthusiasts eagerly anticipated its release. Breezy, too, was gearing up for this momentous occasion, as the launch of a new model invariably leads to a surge in Trade-In activity. To streamline the process of exchanging old devices for new ones during the initial sales frenzy, Breezy experts were…

We're thrilled to introduce our latest partner, Foxtrot, Ukraine's premier omnichannel retailer for electronics and household appliances. As of the end of September, Foxtrot has joined our extensive network of Trade-In partnerships, spanning across 35 networks in Ukraine, Georgia, Kazakhstan, Poland, and several other countries.   The collaboration between Breezy and Foxtrot champions eco-friendly solutions…

The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people.     For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…

All to enable our partners the first to have access to innovative solutions that are becoming a trend.   This time, we tested the first robot for automatic gadget grading in Kazakhstan in partnership with NSYS Group. The pilot launch took place in iSpace, Apple Premium reseller, in Almaty.     This is the first…

Breezy has gained certification in accordance with international quality standards in three areas at once: in the field of quality management system (ISO 9001), reducing the footprint of production processes on the environment (ISO14001), and information security management system (ISO 27001). ISO 9001 is an internationally recognised standard that ensures we meet the needs of…

After the new iPhone 14 presentation, thousands of customers wondered what to do with an old gadget. Give to relatives or sell on the Internet? And how to benefit from this? How to mitigate risks, get a fair price and spend a minimum of time? Many questions, but only one answer – Trade-In. What is…

Objectives:  Increase the Trade-In financial performance Ensure the perfect customer experience   Solution:  Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.;  In-store activities:  Sales staff uniform branding;  Check-point branding;  Staff training on the program benefits….

The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…

Why sustainable programs like Trade-In keep gaining popularity amongst retailers? Because Trade-In is a powerful leverage in retailers’ competition for a customer against declining sales of the main product. So, yep, money is the key. Recently three at once Ukrainian specialized portals for retailers published an analytical Breezy article on how electronics retail chains use…

Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading.   Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…