Blog posts
One out of every three iPhone 15s was bought in-store via Trade-In
After unveiling the new iPhone 15, Apple enthusiasts eagerly anticipated its release. Breezy, too, was gearing up for this momentous occasion, as the launch of a new model invariably leads to a surge in Trade-In activity. To streamline the process of exchanging old devices for new ones during the initial sales frenzy, Breezy experts were…
Trends and insights of IFA 2023
The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people. For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…
Breezy Tested Robot for Trade-In
All to enable our partners the first to have access to innovative solutions that are becoming a trend. This time, we tested the first robot for automatic gadget grading in Kazakhstan in partnership with NSYS Group. The pilot launch took place in iSpace, Apple Premium reseller, in Almaty. This is the first…
Refurbished Breezy phones are already available in Moldova
This enables customers to purchase refurbished Apple smartphones with up to 12 months of warranty at an affordable price. Refurbished phones have the same functionality as new ones but are up to 20% cheaper and up to 91% CO2-safer. Customers can purchase Breezy's most popular refurbished iPhones: the iPhone 11 Pro in 64 GB and…
Meet our new partner on Moldova – Moldcell
Modern gadgets have become more affordable for customers in Moldova. The partnership between Breezy and Moldcell enabled customers to exchange their old gadgets for new ones through the Trade-In program, available in 60 stores of the leading telecom operator of Moldova. Andrii Kosar, General Manager of Breezy, commented:“The expansion of sustainable solutions in electronics…
ISO-Combo:
Breezy has gained certification in accordance with international quality standards in three areas at once: in the field of quality management system (ISO 9001), reducing the footprint of production processes on the environment (ISO14001), and information security management system (ISO 27001). ISO 9001 is an internationally recognised standard that ensures we meet the needs of…
Trade-In: thousands of Kazakhstani have done it
After the new iPhone 14 presentation, thousands of customers wondered what to do with an old gadget. Give to relatives or sell on the Internet? And how to benefit from this? How to mitigate risks, get a fair price and spend a minimum of time? Many questions, but only one answer – Trade-In. What is…
How Trade-In helps to improve service and attractiveness for clients while reducing costs
Objectives: Increase the Trade-In financial performance Ensure the perfect customer experience Solution: Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.; In-store activities: Sales staff uniform branding; Check-point branding; Staff training on the program benefits….
Breezy’s new tech home
The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…
Look into the future of mobile technologies: MWC 2023 trends
Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading. Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…
Top-up Trade-In price = Top-up sales:
Objective: To boost new iPhone sales by Trade-In Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education Results: Trade-In price for specific models corresponded to the average offer on…
Meet Breezy in Poland and Moldova
We also have launched over 1000 m2 of production facilities in Poland. As the largest Trade-In provider in the countries of its operations, Breezy has a very ambitious development plan. To support our growth, we launched production facilities in Poland dealing with diagnostics and restoring original mobile devices to full efficiency for retail networks…
Aimed at 15%, but reached 23%:
Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…
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