Blog posts
Top-up Trade-In price = Top-up sales:
Objective: To boost new iPhone sales by Trade-In Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education Results: Trade-In price for specific models corresponded to the average offer on…
Aimed at 15%, but reached 23%:
Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…
How Protoria (Samsung Experience Store) has achieved Trade-In sales growth by 93% while the market plumped by 40%
Objectives: Increase Trade-In financial performance Make the program easy and comfortable for customers and employees Enhance customers’ awareness of the program and its benefits The solution: Replacement of Trade-In provider with Breezy Work with sales staff Ad campaign on Trade-In awareness Trade-In formats diversification Results: Gadget evaluation time shrunk from 2 days to…
How KTC increased Trade-In operations by 23% with Breezy
КТС launched Breezy’s Trade-In in 24 stores in 14 cities. Since then, one of ten new iPhones has been bought in exchange for an old one. Objectives: Provide a process that allows a customer to exchange an old gadget for a discount on a new one in one visit; Improve the assessment objectivity and thus…
Stand clear of the closing doors, please! The next stop is in 2023!
Thank you for being with us this year: our over 30 retail partners, over 150 colleagues, dozens of thousands of clients, million people who share our dream to gift a second life to gadgets. To make the journey more pleasant, the Breezy team from different countries has put together a "travel kit" – wishes for the…
Breezy! turns two years old!
On the other hand, it's hard to believe that only two years have passed. In this short time, our startup, a part of the ASBIS international holding, has joined the TechIsland tech eco-structure. Our Trade-In program is represented in over 2,000 retail shops in partners’ store networks in 4 countries, and by the end of…
ASBIS, Breezy’s parent company, stands with Ukraine
“The spirit of unity of ASBIS employees has never been at a higher level. Our dedicated team has been monitoring the situation in Ukraine to see where our help is needed. At these critical times, our fast response can help save a life, so ASBIS will continue its efforts to support Ukraine” – Serhei…
The first anniversary, first achievements
Breezy became the leading Trade-In provider in Ukraine and Kazakhstan; over 10 000 pieces of equipment processed; over 1 000 stores covering; offices, grading centers, and online stores are completely launched; cooperation with B2C and B2B customers is fine-tuned; three countries of presence: Ukraine, Belarus, Kazakhstan; partnership with the biggest resellers: Comfy, Rozetka, Sulpak, iPoint,…
Breezy has acquired General Services Ukraine
General Services was a service provider for consumer electronics and home appliances. The company specialized in equipment repair, spare parts sales, and logistics services for mobile devices, IT products, and home appliances. The company also worked in re-commerce – refurbished and resold used gadgets, gave new life to technology, and made top brands affordable. …
ASBIS will invest in Breezy – a new trade-in business unit
ASBISc Enterprises Plc, a leading distributor of IT products on emerging markets of Europe, the Middle East and Africa, and producer of brands: Prestigio, Canyon and Perenio, launches a new company Breezy, in which it will invest a total of USD 1 million in 2021. Breezy will start its operations in February 2021 in Ukraine,…
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