Blog posts
How Trade-In helps to improve service and attractiveness for clients while reducing costs
Objectives: Increase the Trade-In financial performance Ensure the perfect customer experience Solution: Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.; In-store activities: Sales staff uniform branding; Check-point branding; Staff training on the program benefits….
Breezy’s new tech home
The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…
How do retailers use Trade-In to boost sales while the market shrinks
Why sustainable programs like Trade-In keep gaining popularity amongst retailers? Because Trade-In is a powerful leverage in retailers’ competition for a customer against declining sales of the main product. So, yep, money is the key. Recently three at once Ukrainian specialized portals for retailers published an analytical Breezy article on how electronics retail chains use…
Look into the future of mobile technologies: MWC 2023 trends
Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading. Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…
Top-up Trade-In price = Top-up sales:
Objective: To boost new iPhone sales by Trade-In Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education Results: Trade-In price for specific models corresponded to the average offer on…
Meet Breezy in Poland and Moldova
We also have launched over 1000 m2 of production facilities in Poland. As the largest Trade-In provider in the countries of its operations, Breezy has a very ambitious development plan. To support our growth, we launched production facilities in Poland dealing with diagnostics and restoring original mobile devices to full efficiency for retail networks…
Aimed at 15%, but reached 23%:
Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…
How Protoria (Samsung Experience Store) has achieved Trade-In sales growth by 93% while the market plumped by 40%
Objectives: Increase Trade-In financial performance Make the program easy and comfortable for customers and employees Enhance customers’ awareness of the program and its benefits The solution: Replacement of Trade-In provider with Breezy Work with sales staff Ad campaign on Trade-In awareness Trade-In formats diversification Results: Gadget evaluation time shrunk from 2 days to…
Breezy keeps educating experts on the fundamentals of the circular economy
“What is the best way to farewell the ongoing year?” the Breezy training team thought. First, of course, to make our dream come true sooner. So under the Christmas tree, we gathered Apple products and technology gurus into a cozy room to have a coffee and cookie talk on the point that makes us get…
How KTC increased Trade-In operations by 23% with Breezy
КТС launched Breezy’s Trade-In in 24 stores in 14 cities. Since then, one of ten new iPhones has been bought in exchange for an old one. Objectives: Provide a process that allows a customer to exchange an old gadget for a discount on a new one in one visit; Improve the assessment objectivity and thus…
Stand clear of the closing doors, please! The next stop is in 2023!
Thank you for being with us this year: our over 30 retail partners, over 150 colleagues, dozens of thousands of clients, million people who share our dream to gift a second life to gadgets. To make the journey more pleasant, the Breezy team from different countries has put together a "travel kit" – wishes for the…
Breezy! turns two years old!
On the other hand, it's hard to believe that only two years have passed. In this short time, our startup, a part of the ASBIS international holding, has joined the TechIsland tech eco-structure. Our Trade-In program is represented in over 2,000 retail shops in partners’ store networks in 4 countries, and by the end of…
Breezy has joined TechIsland
Breezy, the leader in Trade-In, recycling, and refurbishing devices, joined the TechIsland tech ecosystem. Over 100 Breezy employees contribute to the closed-loop economy in 7 countries while decreasing the negative environmental impact. Since the company was launched two years ago, more than 30 partnership agreements have been signed with the most significant market players as…
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