Blog posts

Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…

Objectives:  Increase Trade-In financial performance  Make the program easy and comfortable for customers and employees  Enhance customers’ awareness of the program and its benefits   The solution: Replacement of Trade-In provider with Breezy Work with sales staff Ad campaign on Trade-In awareness Trade-In formats diversification   Results: Gadget evaluation time shrunk from 2 days to…

“What is the best way to farewell the ongoing year?” the Breezy training team thought. First, of course, to make our dream come true sooner. So under the Christmas tree, we gathered Apple products and technology gurus into a cozy room to have a coffee and cookie talk on the point that makes us get…

КТС launched Breezy’s Trade-In in 24 stores in 14 cities. Since then, one of ten new iPhones has been bought in exchange for an old one. Objectives: Provide a process that allows a customer to exchange an old gadget for a discount on a new one in one visit; Improve the assessment objectivity and thus…

Thank you for being with us this year: our over 30 retail partners, over 150 colleagues, dozens of thousands of clients, million people who share our dream to gift a second life to gadgets. To make the journey more pleasant, the Breezy team from different countries has put together a "travel kit" – wishes for the…

On the other hand, it's hard to believe that only two years have passed. In this short time, our startup, a part of the ASBIS international holding, has joined the TechIsland tech eco-structure. Our Trade-In program is represented in over 2,000 retail shops in partners’ store networks in 4 countries, and by the end of…

Breezy, the leader in Trade-In, recycling, and refurbishing devices, joined the TechIsland tech ecosystem. Over 100 Breezy employees contribute to the closed-loop economy in 7 countries while decreasing the negative environmental impact. Since the company was launched two years ago, more than 30 partnership agreements have been signed with the most significant market players as…

The exchange of old devices for a discount for a new one through Breezy’s Trade-in program is now available in the stores of five more authorized Apple partners in Georgia: iStore, Apple City, Elit Electronics, Alta, and Kontakt Home. Our Trade-in also works in iSpace stores, Apple's official partner in Georgia, with Apple Premium Reseller…

  “The spirit of unity of ASBIS employees has never been at a higher level. Our dedicated team has been monitoring the situation in Ukraine to see where our help is needed. At these critical times, our fast response can help save a life, so ASBIS will continue its efforts to support Ukraine” – Serhei…

Breezy, the leader in devices Trade-In, recycling, and refurbishing, keeps expanding the geography of its operations. Now Georgian customers can exchange old equipment for new ones quickly, comfortably, and safely in any iSpace store. iSpace is Apple's official partner in Georgia, with Apple Premium Reseller status granted only to professionals in their business. It is…

Breezy became the leading Trade-In provider in Ukraine and Kazakhstan; over 10 000 pieces of equipment processed; over 1 000 stores covering; offices, grading centers, and online stores are completely launched; cooperation with B2C and B2B customers is fine-tuned; three countries of presence: Ukraine, Belarus, Kazakhstan; partnership with the biggest resellers: Comfy, Rozetka, Sulpak, iPoint,…

Customers will find a wide range of used gadgets from top world brands in a pretty cozy electronics store. They can personally test all devices, hold them in their hands, and ensure the used equipment differs little from the new one: it is in good condition, works properly, tested for 55 indicators, and has a…