Blog posts

All to enable our partners the first to have access to innovative solutions that are becoming a trend.   This time, we tested the first robot for automatic gadget grading in Kazakhstan in partnership with NSYS Group. The pilot launch took place in iSpace, Apple Premium reseller, in Almaty.     This is the first…

This enables customers to purchase refurbished Apple smartphones with up to 12 months of warranty at an affordable price. Refurbished phones have the same functionality as new ones but are up to 20% cheaper and up to 91% CO2-safer.   Customers can purchase Breezy's most popular refurbished iPhones: the iPhone 11 Pro in 64 GB and…

Modern gadgets have become more affordable for customers in Moldova. The partnership between Breezy and Moldcell enabled customers to exchange their old gadgets for new ones through the Trade-In program, available in 60 stores of the leading telecom operator of Moldova.   Andrii Kosar, General Manager of Breezy, commented:“The expansion of sustainable solutions in electronics…

At the beginning of June, Breezy, an international Trade-In provider that is a subsidiary of WSE listed ASBISc Enterprises PLC, a leading value-added distributor, developer and supplier of ICT and IoT products, solutions and services on the growing markets of Europe, the Middle East and Africa (EMEA), and MiMarkt – an authorized network of Xiaomi…

Therefore, in mid-May, the Breezy KZ team moved to a new spacious office center within walking distance from the metro in Almaty.   ‘Breezy's business is growing. At the same time, the number of people on our team is also increasing. The new business scale requires a functional, stylish, and ergonomic modern space. That's precisely…

Breezy has gained certification in accordance with international quality standards in three areas at once: in the field of quality management system (ISO 9001), reducing the footprint of production processes on the environment (ISO14001), and information security management system (ISO 27001). ISO 9001 is an internationally recognised standard that ensures we meet the needs of…

After the new iPhone 14 presentation, thousands of customers wondered what to do with an old gadget. Give to relatives or sell on the Internet? And how to benefit from this? How to mitigate risks, get a fair price and spend a minimum of time? Many questions, but only one answer – Trade-In. What is…

Objectives:  Increase the Trade-In financial performance Ensure the perfect customer experience   Solution:  Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.;  In-store activities:  Sales staff uniform branding;  Check-point branding;  Staff training on the program benefits….

The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…

Why sustainable programs like Trade-In keep gaining popularity amongst retailers? Because Trade-In is a powerful leverage in retailers’ competition for a customer against declining sales of the main product. So, yep, money is the key. Recently three at once Ukrainian specialized portals for retailers published an analytical Breezy article on how electronics retail chains use…

Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading.   Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…

Objective: To boost new iPhone sales by Trade-In   Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education   Results: Trade-In price for specific models corresponded to the average offer on…