Blog posts
The global сircular economy roadmap: trends, barriers and the new “standard of frictionless trade”
The global secondary smartphone market has reached a critical turning point, evolving from a niche “green” initiative into a sophisticated financial instrument for digital affordability. These shifts were the focal point of the Circular Market 2026 conference in London, where industry leaders shared their observations and strategic insights. As noted by Breezy CEO Andrii Kosar…
The secondary market as the new center of gravity: Insights from Circular Markets London 2026
The secondary mobile device market is no longer a supporting channel — it is becoming a structural driver of revenue, retention, and long-term margin stability across Europe. At Circular Markets London 2026, Breezy CEO Andrii Kosar and Trade-in Product Manager Jan Mazur joined industry leaders to discuss the shifts redefining the market: affordability replacing sustainability…
The future of circular IT: Key insights from Retech Days Business 2025
On November 27, Breezy attended Retech Days Business 2025 — one of the key events in the circular IT and sustainable electronics industry.Our colleague Maria Yanchenko took part in a panel discussion focused on device lifecycle extension, end-of-life management, quality standardization, and building trust in refurbished technology. For those who couldn’t attend, we’ve gathered the…
Is the MENA region becoming the next leader in the circular economy?
The MENA region stands on the brink of a technological shift: users want to upgrade their devices more often while spending less; businesses are exploring new monetization models; and governments are increasingly focused on building a circular economy. At Retech Days MENA, held Oct. 1 in Dubai, one message was clear — the “second life”…
IFA 2025: 5 trends defining the future — and 1 that changes the rules
Berlin once again became the capital of consumer tech. IFA 2025 has gathered 1,900 exhibitors and 220,000 visitors from 140 countries: from industry professionals to influencers and tech enthusiasts. This is the materialized Zeitgeist, the spirit of our time, embodied in technology. Here, trends are set that will define the industry in the coming years…..
MobileDisrupt 2025: The market has matured. What’s next?
By Andrii Kosar, CEO of Breezy How does Amazon scale Trade-In without its own retail network? What do India, Africa, and Central & Eastern Europe have in common? And how did it come to pass that one in every seven phones sold in 2024 was used? These are just some of the questions discussed at…
Untraded potential: What 81% of European smartphones at home reveal about the market
At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…
Beyond the hype: real data on Europe’s refurbished tech landscape
The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….
Adapting to a Tight Market:
Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs. Amidst today's tightening market conditions, such schemes have proven valuable…
How Trade-In Programs Build Loyalty
Why do sustainable programs like Trade-In keep gaining popularity amongst retailers and mobile network operators? Because Trade-in is a powerful leverage in the competition for profitability and customer loyalty. Smartphone Trade-Ins: A Winning Strategy for Mobile Operators and Retailers Mobile network operators and retailers increasingly recognize the value of smartphone trade-in programs. These initiatives offer consumers…
Meet Breezy Trade-In Support Team
"Could you please convey my many thanks to your support expert for assisting me being so friendly and patiently during the entire trade-in process? It was my first trade-in, and thanks to him, I did it smoothly," shared one of our partner's salespeople. Of course, we could. And we've done. Moreover, we couldn't…
Question of the Year: AI or Human?
At Breezy, we believe that combining AI and humans is the winning formula. A prime example is our AI+Human trade-in evaluation by photo, recently implemented for our partners. Now, salespeople can estimate the condition and trade-in price with even more ease and accuracy. Simply upload a few photos, and within up to 3 minutes,…
Trends and insights of IFA 2023
The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people. For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…
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