Blog posts

Article June 2, 2025

Untraded potential: What 81% of European smartphones at home reveal about the market

At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…

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Article May 29, 2025
Beyond the hype: real data on Europe’s refurbished tech landscape

The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

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Article October 22, 2024
Adapting to a Tight Market:

Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs.   Amidst today's tightening market conditions, such schemes have proven valuable…

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Article October 16, 2024
How Trade-In Programs Build Loyalty

Why do sustainable programs like Trade-In keep gaining popularity amongst retailers and mobile network operators? Because Trade-in is a powerful leverage in the competition for profitability and customer loyalty.   Smartphone Trade-Ins: A Winning Strategy for Mobile Operators and Retailers Mobile network operators and retailers increasingly recognize the value of smartphone trade-in programs. These initiatives offer consumers…

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Article July 23, 2024
Meet Breezy Trade-In Support Team

"Could you please convey my many thanks to your support expert for assisting me being so friendly and patiently during the entire trade-in process? It was my first trade-in, and thanks to him, I did it smoothly," shared one of our partner's salespeople.   Of course, we could. And we've done.   Moreover, we couldn't…

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Article July 12, 2024
Question of the Year: AI or Human?

At Breezy, we believe that combining AI and humans is the winning formula. A prime example is our AI+Human trade-in evaluation by photo, recently implemented for our partners.   Now, salespeople can estimate the condition and trade-in price with even more ease and accuracy. Simply upload a few photos, and within up to 3 minutes,…

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Article September 7, 2023
Trends and insights of IFA 2023

The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people.     For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…

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Article March 23, 2023
Breezy’s new tech home

The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…

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Article March 17, 2023
Look into the future of mobile technologies: MWC 2023 trends

Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading.   Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…

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