Blog posts

Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones — whether in-store, online, or via mobile apps. The country’s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the…

There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…

At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…

The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

Azerbaijan is now the fourth country where Breezy’s e-commerce platform is live, following the brand’s successful experience in Ukraine, Kazakhstan, and Moldova, where thousands of devices are sold monthly. In addition to the online store, Breezy has opened a physical retail location in the capital, strategically positioned in a high-traffic area. Expanding its retail presence…

We translated the article into English for you.   Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible…

Breezy partners understand that Trade-In is a powerful tool for boosting new device sales. By trading in old devices, customers can cover a significant cost of their purchases, which encourages them to upgrade more frequently, opt for higher-end models, and invest in high-margin items like accessories and additional services.   The best results from Trade-In…

Today, the retail environment is more competitive than ever, and the markets only seem fiercer as time passes. For businesses, this means leveraging any and all effective strategies to find and keep customers. One such method that's gaining much traction nowadays is trade-in programs.   Amidst today's tightening market conditions, such schemes have proven valuable…

Why do sustainable programs like Trade-In keep gaining popularity amongst retailers and mobile network operators? Because Trade-in is a powerful leverage in the competition for profitability and customer loyalty.   Smartphone Trade-Ins: A Winning Strategy for Mobile Operators and Retailers Mobile network operators and retailers increasingly recognize the value of smartphone trade-in programs. These initiatives offer consumers…

Bayer, Coca-Cola, EVO, and SQUAD share how Breezy helped them effortlessly and safely sell out their old equipment. They also explain how to use old devices as pay for new ones, purchase twice as much equipment as the budget initially allowed, and even sell used gadgets to employees, sometimes within a tender procedure.   Laptops,…