Breezy! Multi-Buyer used tech platform now available in Ukraine

Breezy! launched of Ukraine’s first dynamic pricing platform for the used electronics market. The solution aims to boost the efficiency of trade-in programs across national retail chains and mobile operators, while establishing a transparent market buyout price for devices.

The Breezy! Multi-Buyer platform is already operational in the European market and is now being introduced in Ukraine as the first solution of its kind in the country. Moving forward, the company plans to scale the platform into a global solution.

How the Platform Works

The Breezy platform connects:

• Wholesale buyers of used electronics,
• Retailers and mobile operators operating Breezy’s trade-in service,
• End consumers who hand in their devices.

The mechanism involves real-time competitive bidding by buyers. The buyout price is determined based on aggregate demand, model liquidity, and current market dynamics. All participants operate under a single set of rules, with Breezy also participating in the bidding on general terms as the organizer.

The platform also allows wholesale buyers to reserve future stock via futures bidding, enhancing turnover predictability and inventory management.

What This Means for Retail

According to company estimates, implementing the aggregate-demand auction model will increase the trade-in buyout value of devices by an average of up to 30%. This growth is driven not by Breezy subsidizing the price, but by competitive bidding from multiple wholesale buyers simultaneously competing for each device.

This is expected to ensure:

• Increased popularity of trade-in programs,
• Higher average order value (AOV) when purchasing new devices,
• Improved profit margins for the trade-in service,
• A more predictable financial model for partners.

For retail, launching the auction platform means fair market competition for every single device, resulting in up to a 30% increase in buyout prices. For the market as a whole, this is a step toward building a transparent, official, and mature ecosystem for used electronics, free of ‘grey’ mechanics.

Dmytro Voronyanskyi

CEO of Breezy! Ukraine

Developing a transparent market

According to IDC data, every seventh smartphone sold worldwide in 2025 was refurbished. The refurbished smartphone market is valued at $78 billion. Breezy estimates the Ukrainian used tech market at $400 million. A significant portion of the country’s used electronics segment still operates outside systematic and standardized pricing mechanisms. The launch of the auction platform aims to establish a competitive and more transparent environment for handling pre-owned devices.

Following the platform’s launch in Europe in late 2025, we decided it was time to introduce it in Ukraine. We see that the domestic pre-owned electronics market has matured enough for a tool that will enable further systematization and standardization.

Ruslan Tomashchuk

co-founder of the Breezy!

In Ukraine, Breezy’s trade-in service is available at 836 retail outlets across nearly 100 localities. Among the company’s 11 partners are iSpace, Comfy, Foxtrot, Epicentr (“Tse Te”), Vodafone, Kibernetiki, and other major chains.