Blog posts
Trends and insights of IFA 2023
The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people. For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…
Breezy Tested Robot for Trade-In
All to enable our partners the first to have access to innovative solutions that are becoming a trend. This time, we tested the first robot for automatic gadget grading in Kazakhstan in partnership with NSYS Group. The pilot launch took place in iSpace, Apple Premium reseller, in Almaty. This is the first…
Breezy announces partnership with MiMarkt
At the beginning of June, Breezy, an international Trade-In provider that is a subsidiary of WSE listed ASBISc Enterprises PLC, a leading value-added distributor, developer and supplier of ICT and IoT products, solutions and services on the growing markets of Europe, the Middle East and Africa (EMEA), and MiMarkt – an authorized network of Xiaomi…
ISO-Combo:
Breezy has gained certification in accordance with international quality standards in three areas at once: in the field of quality management system (ISO 9001), reducing the footprint of production processes on the environment (ISO14001), and information security management system (ISO 27001). ISO 9001 is an internationally recognised standard that ensures we meet the needs of…
Trade-In: thousands of Kazakhstani have done it
After the new iPhone 14 presentation, thousands of customers wondered what to do with an old gadget. Give to relatives or sell on the Internet? And how to benefit from this? How to mitigate risks, get a fair price and spend a minimum of time? Many questions, but only one answer – Trade-In. What is…
How Trade-In helps to improve service and attractiveness for clients while reducing costs
Objectives: Increase the Trade-In financial performance Ensure the perfect customer experience Solution: Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.; In-store activities: Sales staff uniform branding; Check-point branding; Staff training on the program benefits….
Breezy’s new tech home
The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…
Look into the future of mobile technologies: MWC 2023 trends
Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading. Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…
Top-up Trade-In price = Top-up sales:
Objective: To boost new iPhone sales by Trade-In Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education Results: Trade-In price for specific models corresponded to the average offer on…
Meet Breezy in Poland and Moldova
We also have launched over 1000 m2 of production facilities in Poland. As the largest Trade-In provider in the countries of its operations, Breezy has a very ambitious development plan. To support our growth, we launched production facilities in Poland dealing with diagnostics and restoring original mobile devices to full efficiency for retail networks…
Aimed at 15%, but reached 23%:
Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…
How Protoria (Samsung Experience Store) has achieved Trade-In sales growth by 93% while the market plumped by 40%
Objectives: Increase Trade-In financial performance Make the program easy and comfortable for customers and employees Enhance customers’ awareness of the program and its benefits The solution: Replacement of Trade-In provider with Breezy Work with sales staff Ad campaign on Trade-In awareness Trade-In formats diversification Results: Gadget evaluation time shrunk from 2 days to…
How KTC increased Trade-In operations by 23% with Breezy
КТС launched Breezy’s Trade-In in 24 stores in 14 cities. Since then, one of ten new iPhones has been bought in exchange for an old one. Objectives: Provide a process that allows a customer to exchange an old gadget for a discount on a new one in one visit; Improve the assessment objectivity and thus…
International 
Ukraine 
Poland 
Georgia 
Kazakhstan 
Cyprus 
Azerbaijan 
Moldova