Breezy launches Trade-In in South Africa. A first for the franchise format

Breezy continues to grow, expanding into new regions and exploring new business models. In April, Breezy’s Trade-In franchise model officially launched in South Africa for the first time. This milestone was made possible through a three-way partnership between ASBC (a provider of IT solutions based on Apple products and other leading brands for businesses), ASBIS South Africa (a leading Electronics Distributor and authorized Apple distributor in South Africa), and Breezy, a Trade-In provider.

“We have been developing Breezy from the very beginning, so I am pleased that it is now a mature organization introducing the franchise model, which will enable the business to scale more rapidly. This is Breezy’s first franchise, but I am confident that in the future the franchise model will become a significant element of Breezy’s global brand development,” said Serhei Kostevitch, CEO of ASBIS Group.

Andrii Kosar, CEO of Breezy:
“We’re exploring further expansion into new countries through the franchise model. Over the years, we’ve built deep expertise and a robust technological foundation for Trade-In, which we continue to invest in and evolve. We’re now ready to offer our innovative, turnkey solution to companies looking to grow a successful Trade-In business in their markets while making new devices more affordable for customers and increasing sales and average transaction value. We believe this opportunity will especially appeal to major electronics distributors focused on affordability.”

This collaborative approach to partnership leverages the synergy from each participant’s unique strengths for quick achievement of business goals. Thus, Breezy is the technology partner that delivers a comprehensive trade-in solution and end-to-end support. ASBC takes on the role of the operational partner, managing local operations and CAPEX investments to drive regional sales. ASBIS is key in ensuring effective communication with retailers while increasing affordability.

Timi Otukoya, BDM Trade-In at ASBIS Africa, commented:

“As a leading electronics distributor and authorized Apple distributor in South Africa, ASBIS set high standards when selecting products and services for our customers. Breezy’s solution is, without exaggeration, the best Trade-In offering in the region. We believe its rollout across key retail partners will significantly enhance the affordability of Apple devices for customers.”

The Breezy Trade-In franchise includes a robust set of offerings:

• A turnkey Trade-In as a Service solution for brick-and-mortar retail
• A seamless, easy-to-integrate online Trade-In solution for e-commerce platforms
• A unique 2nd-Life retail and e-commerce format
• Full support in setting up grading and upgrading production lines
• Robotic automation of operational processes
• Comprehensive launch and operational support
• Marketing tools to promote Trade-In services
• Customization options for local partner needs

This news instantly attracted interest from leading financial and investment media, including:

StrefaInwestorow.pl

Inwestycje.pl

Stockwatch.pl

Biznes.pap.pl