Blog posts

On November 15, in partnership with ASBC, an Apple Premium Reseller in Georgia, Breezy introduced trade-in and buy-back services for businesses for the country's leading companies during the presentation of the new MacBook M3. These services facilitate companies in swiftly, conveniently, and profitably updating their tech fleet with cutting-edge Apple devices.   Davit Akubardia, GM of…

Breezy’s sustainable electronics solutions make modern technology more accessible. Trade-In has already helped thousands of users make their dreams of new equipment come true. This is especially important for those who could not otherwise afford it. Taking it a step further, Breezy has integrated Trade-In into a charitable endeavor, granting talented children from orphanages access…

After unveiling the new iPhone 15, Apple enthusiasts eagerly anticipated its release. Breezy, too, was gearing up for this momentous occasion, as the launch of a new model invariably leads to a surge in Trade-In activity. To streamline the process of exchanging old devices for new ones during the initial sales frenzy, Breezy experts were…

The IFA 2023 fair flew by like one day. Thousands of participating companies, tens of thousands of attendees, the most advanced technologies and unprecedented opportunities to find new business partners and like-minded people.     For Breezy, the fair stays in memory through hundreds of meetings with visitors worldwide, new acquaintances and partnerships. Everything was…

All to enable our partners the first to have access to innovative solutions that are becoming a trend.   This time, we tested the first robot for automatic gadget grading in Kazakhstan in partnership with NSYS Group. The pilot launch took place in iSpace, Apple Premium reseller, in Almaty.     This is the first…

Breezy has gained certification in accordance with international quality standards in three areas at once: in the field of quality management system (ISO 9001), reducing the footprint of production processes on the environment (ISO14001), and information security management system (ISO 27001). ISO 9001 is an internationally recognised standard that ensures we meet the needs of…

After the new iPhone 14 presentation, thousands of customers wondered what to do with an old gadget. Give to relatives or sell on the Internet? And how to benefit from this? How to mitigate risks, get a fair price and spend a minimum of time? Many questions, but only one answer – Trade-In. What is…

Objectives:  Increase the Trade-In financial performance Ensure the perfect customer experience   Solution:  Customer Journey Map (CJM) analysis for Trade-In to identify and mitigate potential obstacles; Online channels: online calculator and information about Trade-In on Special offers, Mechta Guide pages, etc.;  In-store activities:  Sales staff uniform branding;  Check-point branding;  Staff training on the program benefits….

The main Breezy office is situated in the new Cypriot ASBIS headquarters – Hi-tech Cluster HUB. Here, under one roof with the holding and other startups of the group, the best Trade-In and the perfect customer experience for buying pre-owned gadgets will be created. All because this space breathes innovation and technology. Please drop in…

Thousands of attendees from over 200 countries gathered in Fira de Barcelona Convention Center halls to discover the latest mobile industry innovations, experience gadgets that are not yet on sale, and unveil where the world of communications is heading.   Breezy GM Andrii Kosar shared the most exciting trends he noted during his visit to…

Objective: To boost new iPhone sales by Trade-In   Solution: Top-up – Top-up – extra price for old gadgets in Trade-In, subject to the purchase of specific models Program implementation simultaneously in all authorized resellers Communicational support Sales staff training and education   Results: Trade-In price for specific models corresponded to the average offer on…

Objectives: To achieve a 15% Trade-In Attachment Rate (TIAR), when every sixth new phone is bought in exchange for a used one Solutions: Wide range of marketing tools (outdoor ads, Trade-In zones, touchpoints, in-store video, emails, push notifications, SMM, etc.); Sales staff reward and recognition (an extra bonus for Trade-In, with TIAR as a blocking…