Trade-in is the best solution to boost sales and customer satisfaction
Think of Trade-in as a tool to engage new customers, increase retail margins, and grow the average sales price
Developed by leaders for leaders:
Retailers
Authorized resellers of branded electronics
Mobile operators
National and global telecom providers
E-comerce
Leading online electronics stores
Marketplaces
Platforms for P2P and B2C sales
Our advantages
Direct impact on sales
20%
in sales
Customers upgrade more frequently and buy more expensive units when use old devices value as a deposit.
25%
to cross sales
Growth in sales of services and accessories within Trade-In deal.
30%
off commission
High chance of loan approvement due to reduced loan amount.
8%
in repeat sales
Boost of customer loyalty drives lifetime value
Best in-store experience
Streamline your in-store trade-in customer experience
We provide our partners with a unique AI-driven turnkey solution, offering continuous support and a wide range of additional services to create a seamless customer experience, boost sales, and enhance business sustainability—effortlessly.
Our 8 best in-store trade-in tools
Authorized Apple evaluation tool
Implemented the first in Europe!
The tool brings you the same trade-in evaluation experience as within Apple Stores.
New diagnostic tool features:
Top-level accuracy
Reduces device evaluation time to 1 minute.
No app installation is needed.
Proceeds automatically without distracting salespeople from communicating with clients.
Management of pricing, efficiency, and risks
Our experience, business size, and stability ensure a partner’s performance and benefit
Motivation programs for partners’ employees
We provide a fund to motivate sales staff for Trade-In sales
Training in all possible formats
We provide ongoing training to sales staff in over 5,000 partner stores across all the countries where we operate.
Mobile App
Fast, accurate and clear trade-in tool for salespeople in electronics retail and mobile operator stores within the Breezy partner network.
01 Quick device model recognition via IMEI and barcode scanner
02 Evaluates over 55 technical and cosmetic parameters for accurate pricing
03 Free to use with no setup or training required
04 Access to current country-specific promotional offers
Easy-to-use and fully automated platform
Equipment accounting and assessment, convenient personal accounts, online calculator, and analytics
Accurate evaluation by photos
AI+Human based solution reduces discrepancy to zero
Support center
In touch when you need them with a response time of 60 sec
Smooth online experience
Breezy solution enables fast, intuitive, and accurate trade-in online
A unique tool for a seamless online experience—offering instant discounts, photo-based evaluation, and simple logistics with no need to mail the device. Boosts attachment rates by 30% in the first month of implementation
01 Discount
02 Assessment
03 Logistics
04 Customer Experience
Instant Discount
“Get the benefit now, drop off your phone later”—a strategy that drives sales:
Instant discounts = instant shopping decisions
Boost sales with attractive trade-in offers
Improve credit approval rates with banks
Increase cart-to-purchase conversion rates
AI+Human-Based Assessment
Remote evaluation by photos detects any device imperfections.
The technology:
High accuracy
Fair pricing
Instant discount
Fast and intuitive
Easy-Breezy Logistics
Customers love our easy final stage of trade-in:
No mailing, no hustle
Courier pickup or in-store drop-off
2-click final verification
Boost customer satisfaction with no employee involvement
Seamless Customer Experience
Works effortlessly on web or app:
Easy widget integration
End-to-end trade-in process
True omni-channel engagement
Fully customizable to fit your business needs
Models
The widest range of models on the market
270
units of equipment in total
Apple
iPhone iPad MacBook Apple Watch Airpods
Smartphones
iPhone Samsung Xiaomi Vivo Oppo Poco Realme Huawei Honor Google Asus Motorola Nokia Oneplus Sony Tecno Infinix Nothing Zte
Laptops
MacBook Asus Lenovo Acer HP Dell MSI Huawei Xiaomi GIGABYTE
Breezy demonstrated true customer focus and flexibility in providing non-standard solutions. We were delighted with how Breezy organized the entire process – it was convenient and simple for us. I’ve since recommended Breezy to my colleagues in other countries as a trusted partner for equipment buyback
Gave old equipment a second life while boosting employee loyalty
Irina Prisacari Administrative Manager Bayer Moldova
EOM
Our partnership with Breezy marks an important phase in our development in Kazakhstan, offering local consumers a fantastic opportunity to engage with HONOR’s technology. This offer is a perfect match both to new customers considering their first HONOR smartphone and to existing users looking to upgrade to the latest model
Developed by Breezy’s team, the online trade-in solution is easily integrated with our e-commerce platform. It allows us to offer customers the best deals based on Trade-in value while demonstrating care for the environment and customers
first in Kazakhstan trade-in online with instant discount
#1 first in Kazakhstan trade-in online with instant discount Case study
Victoriya Novichkova CEO of Freedom Mobile
distributor
The buyback service provided by our long-term partner Breezy is a handy and effective tool for increasing sales for distributors and integrators. This service also assists official distributors in competing with ‘gray market’ goods while maintaining competitive pricing
Constantin Diurici General Manager at ASBC Moldova
FMCG Distributor
The buyback by Breezy is a great example of effective business practices. It’s a triple win for the company: you can write off old equipment from the balance sheet without any hassle, purchase new devices more profitably, and follow sustainable development principles
equipment purchase for its Moldova team using used devices
х2 equipment purchase for its Moldova team using used devices Case study
Eugen Ursu Senior Buyer at Coca-Cola HBC Moldova
Retailer
Partnership with Breezy allowed us to offer our customers the highest possible quality Trade-in experience in Georgia. Through their innovative solutions, we seamlessly integrated their services in B2C, E-Com, and B2B parts of our business, saving time for retail customers and helping business partners transform their IT fleets conveniently.
Irina Chelpanova Head of Digital Services Business at Comfy
Retailer
Trade-in online by Breezy is a convenient and fast way to upgrade a gadget. The service allows customers to easily get the value of their used device and complete the transaction without leaving home
At Technodom, we prioritize customer convenience. Therefore, it was important that the Trade-in service looks as natural as possible in our online store and works seamlessly. Our IT team conducted numerous tests with Breezy’s developers to achieve the perfect process for the customer. We are satisfied with how the service works and expect our customers to appreciate it and use it frequently
Trade-in attach rate growth within the first month of implementation
+30% Trade-in attach rate growth within the first month of implementation Case study
Renat Ismailov CEO of Technodom
Retailer
We were satisfied with Breezy’s response to our comments, how quickly and with what readiness they made changes to the process. Trade-in is an experience that we are constantly expanding with our top partner. With such synergy, creating innovative projects for clients is much easier and more enjoyable
Attachment Rate, when every sixth promotional item was sold in exchange for a used gadget
15% Attachment Rate, when every sixth promotional item was sold in exchange for a used gadget Case study
Ruslan Doroshenko Head of Additional Services Development and Management Department