Blog posts

Article September 15, 2025

IFA 2025: 5 trends defining the future — and 1 that changes the rules

Berlin once again became the capital of consumer tech. IFA 2025 has gathered 1,900 exhibitors and 220,000 visitors from 140 countries: from industry professionals to influencers and tech enthusiasts. This is the materialized Zeitgeist, the spirit of our time, embodied in technology. Here, trends are set that will define the industry in the coming years…..

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News September 9, 2025
Breezy delivered an end-to-end solution for Orange Poland that combines in-store and online trade-in with responsible recycling

Now, customers of the leading telecom operator in the country can benefit from the new tech purchase with an instant discount and a quick, AI-based assessment of the device from a photo, both in Orange stores and online. How it works Log in to an Orange account Orange customers can initiate the process via their…

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News September 8, 2025
Breezy wins “Marketing Campaign of the Year” at the Circular Tech Awards

We are proud to share that Breezy has been awarded “Marketing Campaign of the Year” at the inaugural Circular Tech Awards in Berlin. In addition, Breezy was also shortlisted in two other categories — “Innovation of the Year” and “Repair Service of the Year.” “I am grateful to the judges, the event organizers, and the…

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News July 30, 2025
Breezy expands trade-in program to 10,000 Windows laptop models

Now, enterprises across Europe—as well as customers in Ukraine, Moldova and Kazakhstan, and soon also in Azerbaijan, Georgia and Poland—can trade in Acer, Asus, Dell, HP and Lenovo laptops. MSI, Gigabyte, Razer, Samsung, Microsoft, Honor and Huawei will also be accepted soon. How it works You can now trade in your laptop at any store…

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Article July 21, 2025
MobileDisrupt 2025: The market has matured. What’s next?

By Andrii Kosar, CEO of Breezy How does Amazon scale Trade-In without its own retail network? What do India, Africa, and Central & Eastern Europe have in common? And how did it come to pass that one in every seven phones sold in 2024 was used? These are just some of the questions discussed at…

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News July 14, 2025
Breezy is the first in Europe to implement Apple’s automatic diagnostic tool for MacBooks

Breezy, a leading Trade-In provider in countries of operation, has integrated Apple’s automatic diagnostic tool for MacBooks into its Trade-In system. This follows Breezy’s successful rollout of Apple’s iPhone diagnostic tool last year — making it the first company in Europe to bring this innovation to market. This step reflects Breezy’s consistent focus on bringing…

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News July 9, 2025
Sustainable Combo by Breezy and Fairown hits the market with an AI-powered double Trade-in

An enhanced all-in-one Fairown solution, combining spot and forward Trade-in with embedded financing, is now available to businesses in Poland, Germany, and Scandinavia. Breezy’s double Trade-in has become an integral part of Fairown’s comprehensive tool, already used by retailers across Poland, Germany, Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark to power equipment remarketing. The…

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Media about us June 19, 2025
Forbes: How Trade-in supports retailers

Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones — whether in-store, online, or via mobile apps. The country’s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the…

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News June 16, 2025
Breezy launches new Trade-In category: Game consoles

There are two kinds of gamers in the world. Those who stick with their console ‘til death do them part. And those who upgrade as soon as a new model hits the shelves. Good news for both – Breezy now accepts game consoles for Trade-in! Here’s what that means: Starting now, you can trade in…

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Article June 2, 2025
Untraded potential: What 81% of European smartphones at home reveal about the market

At Retech Days Europe 2025, one topic stood out among industry insiders: the slow but promising evolution of the European smartphone trade-in market. While the sector lags behind global benchmarks, new data and expert insights suggest a path forward for boosting adoption and trust. Europe trails behind, but the gap can be closed Compared to…

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Article May 29, 2025
Beyond the hype: real data on Europe’s refurbished tech landscape

The refurbished tech industry gathered in Berlin for Retech Days Europe 2025, the leading event for leaders, innovators, and disruptors in the circular electronics economy. As a proud participant, Breezy joined key voices from across the continent to exchange insights and tackle the challenges shaping the future of secondary electronics. Here are the key takeaways….

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News March 7, 2025
Breezy joins the European Commission’s Industry 5.0 Community of Practice

This follows the company’s Industry 5.0 development practices after the launch of a robotic line in Poland. Breezy has become a member of the European Commission-driven Industry 5.0 Community of Practice (CoP 5.0). This milestone follows the company’s recent launch of an AI-powered Industry 5.0 robotic line in Poland dedicated to grading and upgrading pre-owned devices. CoP…

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News February 4, 2025
Breezy launches AI-powered Industry 5.0 robotic line in Poland

Breezy, a subsidiary of the ASBIS Group specializing in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland. This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up…

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