Foxtrot joins Breezy as a new Trade-In partner in Ukraine

We're thrilled to introduce our latest partner, Foxtrot, Ukraine's premier omnichannel retailer for electronics and household appliances. As of the end of September, Foxtrot has joined our extensive network of Trade-In partnerships, spanning across 35 networks in Ukraine, Georgia, Kazakhstan, Poland, and several other countries.

The collaboration between Breezy and Foxtrot champions eco-friendly solutions within the electronics sector in Ukraine.

"We are delighted to welcome Foxtrot into our partnership circle. Trade-In from Breezy is increasingly being adopted by market leaders worldwide due to its seamless implementation, customer demand, and the positive impact it has on electronics retail chain sales. Our team is committed to earning and maintaining the trust of our partners," remarked Andrii Kosar, GM of Breezy.

Now, customers within the Foxtrot network have the opportunity to recoup as much as 99% of the cost of new products by trading in their old smartphones and tablets at any of Foxtrot's 119 stores located in 76 different settlements across Ukraine. This service enables customers to part ways with their outdated devices and put their value towards the purchase of any product from the store's extensive range.

"Foxy Exchange is an integral aspect of our holistic customer experience. The program addresses two vital issues simultaneously: making new equipment more affordable to customers and increasing the lifespan of old gadgets, thereby reducing our environmental footprint," said Ruslan Doroshenko, head of the Foxtrot exchange program.

Phones acquired through Trade-In will be expertly restored by Breezy's team in accordance with international standards for refurbished devices, subsequently returning to the market. They'll find their place in retail chains, mobile operator stores, or e-commerce platforms, effectively extending the life cycle of these devices and lessening the environmental impact associated with electronics.

The Foxtrot brand boasts an audience of over 13.5 million loyal customers and serves more than 3.2 million visitors on foxtrot.ua each month.

Leading Ukrainian media are already writing about this:

• TSN.ua
• RAU.ua