Breezy and Digital Generation launch first AI-powered online B2B Trade-in in South Africa

International trade-in provider Breezy has partnered with Digital Generation (DG), an authorized Apple B2B Partner and one of South Africa’s most influential ICT providers, to launch the country’s first fully door-to-door AI-powered online B2B trade-in service. Now, not only individuals but also businesses can easily exchange their old devices for value when purchasing new Apple equipment.

Apple’s highly productive devices help companies boost employee efficiency. We’re excited that DG clients can now upgrade their equipment more often with trade-in. Thanks to this service, businesses can buy more devices with the same budget, choose more advanced models, and write off old equipment in just minutes

Timi Otukoya

BDM Trade-in ZA

How online B2B trade-in works

This new service makes the process of upgrading corporate devices as simple and convenient as for individual customers. It consists of four steps:

Device assessment: Enter the IMEI of the device and upload 5 photos from different angles.

Instant valuation: Breezy’s AI conducts a precise diagnostic and provides an offer within minutes.

Automatic discount: The trade-in value is immediately applied during the purchase in DG’s Apple online shop.

Door-to-door exchange: New devices are delivered, and old ones are collected seamlessly.

This fully digital, AI-powered process is not just a convenience but also a strategic tool for companies.

Millions of corporate devices sit unused in warehouses, losing residual value and at risk of ending up in landfills. Instead, they can be transformed into a valuable asset — benefiting company budgets, employee productivity, and the planet. Launching B2B trade-in in South Africa is a testament to our belief in the development of this segment, and we will continue to expand it across all markets where we operate.

Andrii Kosar

CEO of Breezy

Why companies choose B2B trade-in with Breezy and DG

Fast: AI-powered photo assessment allows discounts to be applied within minutes.

Simple: Fully remote process — just upload a few photos and the discount is applied automatically.

Profitable: Old equipment becomes a valuable asset without the hassle of complex write-offs.

Door-to-door convenience: Assessment, discount application, and exchange happen without leaving the office.

At DG, our focus has always been on driving digital transformation by delivering solutions that create real, lasting value for our clients. The launch of online B2B trade-in with Breezy is a perfect example of this approach — it empowers our clients to trade in old technology easily and use the value towards purchasing their favorite Apple devices. It’s a simple, impactful way to upgrade smarter and more sustainably

Zakiya Mohammed

Digital Transformation Manager of Digital Generation. 

Environmental impact

Devices received through the trade-in program are carefully inspected and restored at Breezy’s facilities before returning to the market. Those beyond repair are safely recycled. This reduces electronic waste, CO₂ emissions, water pollution, and the depletion of rare earth elements.

Manufacturing just one smartphone generates 79 kg of CO₂ equivalent, consumes 900 liters of water, requires 137 kg of raw materials, and produces 87 kg of industrial waste. By extending the lifecycle of devices, Breezy and DG help companies not only optimize their budgets but also contribute to a more sustainable future.

About Digital Generation

Established in 1999, DG has over 23 years of experience delivering customised ICT business models that maximize the full lifecycle value of technology products, services, and solutions. With a strong presence across South Africa — including outlets, warehouses, logistics facilities, and a Gauteng-based Performance Centre with warehousing, configuration, call centre and in-house logistics — DG has earned a reputation as a premier ICT partner to both public and private sector organisations, including multinational brands.