Breezy double trade-in is at the core of the first Apple device subscription program in Kazakhstan

Breezy’s double Trade-In became the foundation of iSpace’s SmartAlu program, which makes Apple devices more affordable through rental or subscription models. At the end of the contract term, customers can choose what to do with the device: keep it, return it to the retailer, or upgrade for a new model.

Customer benefits of the double Trade-In:

● Spot Trade-in reduces the customer’s payment by applying the value of their existing device upfront while increasing bank approval rate. 

● Meanwhile, forward Trade-in enables more frequent upgrades, allowing customers to upgrade to the latest iPhone every one or two years. Moreover, with SmartAlu, there’s no need to pay the full amount upfront—a convenient monthly payment is available instead.

We believe in the potential of device subscription service. This naturally imbanded Trade-in directly into the purchase process, turning it into a lifestyle habit for customers. We intend to scale up this approach

Andrii Kozar

CEO of Breezy

How the Smart Alu program works:

1. Selection: Choose your new iPhone and add it to the cart on ispace.kz.
2. Payment: Select “SmartAlu Subscription by iSpace” at checkout.
3. Access: Receive an SMS with your order number and a link to your personal account.
4. Registration: Enter your email, IIN, and phone number linked to the Mobile Government Database (BMG).
5. Registration: Enter your email, IIN, and phone number linked to the Mobile Government Database (BMG).
6. Verification: Confirm the application via SMS and complete identity verification (e-KYC) via smartphone camera.
7. Confirmation: Set a password, confirm order details, and add contact persons.
8. Extra Savings: Choose Trade-in to further reduce the cost (final evaluation is conducted at the iSpace store).

One of the first customers of the program, Alibek, shared his experience: “SmartAlu is very convenient. I simply signed up for the subscription, traded in my old device, and now I’m using a new one while paying a fixed fee. It’s like a subscription service, but for hardware.”

Great value for all stakeholders

◦ Distributors and retailers
SmartAlu makes devices more affordable, shortens the repurchase cycle, and increases customer retention and approval rate.

◦ Enterprises
The program enables more frequently tech upgrades, offers installment payments, addresses disposal issues, and improves sustainability reporting (ESG).

◦ Customers
Continuous access to the latest models without financial strain or environmental harm.

◦ Environmental impact
Reduces e-waste in landfills, extends device lifecycles, and lowers CO2 emissions.

“Our spot and forward Trade-in services are an excellent foundation for companies to launch their own subscription for device service,” Andrii Kozar adds. “With our extensive experience, in-house full-stack IT development, and market-leading best practices, we can quickly implement this service for partners, whether on a local or international scale. We welcome everyone ready for cooperation.”