The first Breezy iSland appeared in Ukraine

What can we do to nudge customers towards sustainable choices regarding their electronic purchases? Ensure convenience, enjoyment, and benefit. That's precisely what Breezy iSlands are designed for. The first island was inaugurated in Almaty, Kazakhstan, on October 14th this year. Merely three weeks later, the radiant Breezy iSland extended its warm welcome to customers in Ukraine.

It's a delight to notice that right from day one, the island has garnered tremendous popularity among the mall’s visitors. This, undoubtedly, serves as the best testament that purchasing used and refurbished equipment has never been as convenient, enjoyable, and beneficial.

Convenience: The island is located at the heart of the bustling New Way mall in the capital of Ukraine, situated at 1 Architect Verbitsky Street. What's more, it's positioned within the appliance and tech zone, where major stores specializing in new electronics are concentrated. As shoppers set out in search of a new gadget, they stumble upon a more appealing option – used equipment with a warranty of up to 12 months, subjected to meticulous testing across over 55 indicators, and most importantly, nearly indistinguishable from new.

Enjoyable: Breezy Island boasts a stylish, contemporary design meticulously crafted to allow shopping center visitors to appreciate the quality of the equipment at a glance. The space exudes minimalism, brightness, and sustainability, setting it apart from typical used equipment outlets. The island was conceived to enable buyers the satisfaction of acquiring a new gadget, even if it isn't brand new.

"Why is the price so competitive? What's the catch? Is this iPhone not a brand new? Are you sure?" – these are the most common inquiries our consultants field from customers.

Beneficial: The prices for used and refurbished equipment are significantly more budget-friendly than their brand-new counterparts, even when the gadgets have retained their functionality, relevance, and visual appeal. When backed by a warranty of up to 12 months, there's no need to overspend on new equipment.

"I never thought I'd opt for a used phone, but in this store, it feels like I'm buying a new one. The phone is in impeccable condition, and the warranty is reassuring. Why pay more when I don't have to? I'll certainly return to purchase an iPad for my son for school," remarked Natalya, one of the first customers of the new island.

The store presents a broad assortment of verified used gadgets (both Apple and Android), along with an array of accessories and associated services. Additionally, our staff is at hand to assist users in activating and configuring their gadgets, setting up accounts, data transfer between devices, application installation, device connections, etc.

Furthermore, customers can explore installment plans or loans, along with attractive benefits through our Trade-In program – the process of trading in your old phone as a form of payment for your purchase. All these options are designed with one goal: to make high-quality equipment more affordable.

"In just the first days of operation, Breezy iSlands have exceeded our sales projections and garnered remarkable attention from visitors. They haven't just met but surpassed our expectations. We're committed to further expanding this format in the future," shared Ruslan Tomashchuk, Omnichannel Leader at Breezy.