How business can enhance its customer experience with online Trade-in

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Retailers in Kazakhstan are very familiar with the trade-in service, which lets customers exchange old devices for new ones. Widely available in all major chains, it helps make gadgets more affordable for buyers. Previously, trading in an old gadget for a new one was only possible in-store. Now, customers can access this benefit online in Freedom, Technodom, and Sulpak e-comms. The discount is applied instantly without further recalculation or mailing the device. Breezy is the service developer and provider.

“This seamless, flexible solution for e-commerce is designed to make sustainable practices, like electronics trade-in and reuse, even more convenient and beneficial for customers and retailers. We anticipate a significant increase in gadgets receiving a second life and expect trade-in transactions to soar within the first month of implementing this tool,” commented Andrii Kosar, CEO of Breezy.

How the service works:

1. Device evaluation. Customers answer questions about their device’s condition and upload photos following the device discount (up to 5 minutes).
2. Sign the contract via SMS (up to 2 minutes). If a customer is satisfied with the offered value, the contract will be signed online with SMS confirmation (up to 2 minutes).
3. Apply for the credit. After signing the contract, the trade-in value will be automatically deducted from the purchase price. The customer will only need to pay the remaining balance.

“This solution developed by Breezy’s internal team is easily integrated with our e-commerce platform. It allows us to offer customers the best deals based on Trade-in value while demonstrating care for the environment and customers,”said Victoriya Novichkova, CEO of Freedom Mobile.

Seamless process. The widget easily integrates into the e-commerce platform, becoming an integral part of a product page. As CEO of Technodom Renat Ismailov mentioned, ‘Our IT team conducted numerous tests with Breezy’s developers to achieve the perfect process for the customer. We are satisfied with how the service works and expect our customers to appreciate it and use it frequently”.

Instant discount. The value of a used device is immediately deducted from the payment amount. It can also be applied for loan or installment plans, making the purchase even more beneficial. The value of the traded-in gadget becomes the first installment, reducing the loan principal and increasing the chances of bank approval.

Integration with the e-commerce platform allows for more personalized Trade-in offers. For example, an additional top-up from brands can be automatically applied when purchasing a specific model.

AI+human assessment. Thanks to the technology of photo evaluation, which uses the synergy of AI and human expertise, providing an instant online discount became possible. The evaluation is accurate, although it takes up to 5 minutes.

Convenient logistics. The device does not need to be mailed. The exchange occurs at the time of purchase pick up or delivery. A courier or store consultant verifies if the phone's IMEI and condition correspond.

“Trade-in online is a convenient and fast way to upgrade a gadget. The service allows customers to easily get the value of their used device and complete the transaction without leaving home. We strive to make the process as simple and beneficial as possible, ensuring a comfortable and secure exchange experience. Attractive offers for the latest iPhone models make Trade-in especially appealing,” said Dmitry Provkin, CEO of Sulpak.

Gaining International Recognition
The Breezy solution has become the first in Kazakhstan to be recognized by the North American publication eCommerce Fastlane as one of the key tools for a seamless digital experience. The publication highlighted the solution's smooth integration into product pages as a best practice in e-commerce.

Freedom Mobile, Technodom, and Sulpak were the first retailers in Kazakhstan to adopt this innovative omnichannel Trade-in solution. Now, other online tech retailers are implementing the widget, and soon, this service will be available across most major retail chains in the country.

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