Breezy launches Kazakhstan’s fastest, most accurate online Trade-in

Previously, trading in an old gadget for a new one was only possible in-store. Now, customers can access this benefit online, making modern technology more affordable and accessible. The discount is applied instantly without furtherrecalculation or mailing the device.

"This seamless, flexible solution for e-commerce is designed to make sustainable practices, like electronics trade-in and reuse, even more convenient and beneficial for customers and retailers. We anticipate a significant increase in gadgets receiving a second life and expect trade-in transactions to soar within the first month of implementing this tool," commented Andrii Kosar, CEO of Breezy, the provider of the online trade-in service.

How the service works:

1. Find out your used device's value (up to 5 minutes). Answer a few simple questions about your device's condition and upload photos as prompted. Once the evaluation is complete, customers instantly know how much they can save on a new device by trading in their old one.
2. Sign the contract via SMS (up to 2 minutes). If a customer is satisfied with the offered value, it's time to finalize the trade-in. Details will be added to the contract, and a link to sign it will be sent via SMS to the provided phone number.
3. Enjoy the benefits. After signing the contract, proceed to checkout, where the trade-in value will be automatically deducted from the purchase price. The customer will only need to pay the remaining balance.

"Breezy always strives to provide our partners with the most convenient and innovative solutions for upgrading technology. Online Trade-in is one of them. We're grateful to our partners who enthusiastically embraced this initiative and were among the first to implement this solution," commented Alexander Pogrebniak, General Manager of Breezy Kazakhstan.

This is the first and so far the only solution in Kazakhstan included by the editorial of "eCommerce Fastlane" in the list of key platforms and tools for seamless digital experiences. Since 2016, the publication has covered the best practices, innovations, and developments in e-commerce. Until now, solutions used in Kazakhstan had not been in their focus.

The editorial especially noted the following advantages of Breezy's online Trade-in:

Seamless process. The widget easily integrates into the e-commerce platform, becoming an integral part of a product page. For a customer, it looks like regular online shopping with an additional option of used device assessment.

"At Technodom, we prioritize customer convenience. Therefore, it was important that the Trade-in service looks as natural as possible in our online store and works seamlessly. Our IT team conducted numerous tests with Breezy's developers to achieve the perfect process for the customer. We are satisfied with how the service works and expect our customers to appreciate it and use it frequently," said Renat Ismailov, CEO of Technodom.

Watch a short video on how Trade-in works.

Instant discount. The value of a used device is immediately deducted from the payment amount. It can also be applied for loan or installment plans, making the purchase even more beneficial. The value of the traded-in gadget becomes the first installment, reducing the loan principal and increasing the chances of bank approval.

"This developed by Breezy's internal team solution is easily integrated with our e-commerce platform. It allows us to offer customers the best deals based on Trade-in value while demonstrating care for the environment and customers,"said Victoriya Novichkova, CEO of Freedom Mobile.

Integration with the e-commerce platform allows for more personalized Trade-in offers. For example, automatically applying an additional top-up from brands when purchasing a specific model. The bonus amount depends on the gadget being traded in and the one being purchased.

Customization and adaptability. The online Trade-in service can be quickly customized for any retailer. Breezy's development team will help quickly set up and synchronize the widget with existing systems.

"Freedom Mobile, Technodom, and Sulpak were the first in Kazakhstan to use our new omnichannel Trade-in solution. But now, the widget is being implemented in other e-commerce platforms. Soon, this service will be available in most major retailers in the country," commented Ruslan Tomaschuk, Omnichannel Leader at Breezy.

AI+human assessment. Providing an instant online discount became possible thanks to the technology of photo evaluation using the synergy of AI and human expertise. The evaluation is accurate, although it takes up to 5 minutes.

Convenient logistics. The device does not need to be mailed. The exchange occurs at the time of purchase pick up or delivery. A courier or store consultant verifies if the phone's IMEI and condition correspond.

"Trade-in online is a convenient and fast way to upgrade a gadget. The service allows customers to easily get the value of their used device and complete the transaction without leaving home. We strive to make the process as simple and beneficial as possible, ensuring a comfortable and secure exchange experience. Attractive offers for the latest iPhone models make Trade-in especially appealing," said Dmitry Provkin, CEO of Sulpak.