Sustainable Combo by Breezy and Fairown hits the market with an AI-powered double Trade-in

An enhanced all-in-one Fairown solution, combining spot and forward Trade-in with embedded financing, is now available to businesses in Poland, Germany, and Scandinavia.

Breezy’s double Trade-in has become an integral part of Fairown’s comprehensive tool, already used by retailers across Poland, Germany, Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark to power equipment remarketing.

The solution combines an embedded financing from a bank with a dual Trade-in value: a spot Trade-in of devices users no longer need, and a guaranteed buyback of purchased equipment (forward Trade-in). This innovative combination significantly improves the affordability of new devices while promoting eco-conscious consumption.

“A strong partnership starts with shared values. Fairown is committed to circularity and conscious consumption. So do we,” said Andrii Kosar, CEO of Breezy.
“To make sustainable buying a lifestyle, the process must be simple and rewarding. That’s where Breezy comes in. Trade-in motivates people to let go of devices they no longer use. Forward buyback turns buying into a subscription: use it, return it, get guaranteed value. All of it — instant, seamless, and right where the loan is issued. No friction. No extra steps. Just smart, sustainable ownership.”

How it works for customers

The combined solution offers greater flexibility and removes the hassle of disposing of old devices. It’s ideal for:

• Products with short upgrade cycles (e.g., annual smartphone releases)
• Devices with limited use
• Durable goods with strong resale value

How it works for enterprises

1. Boost customer retention with up to 60% repeat business
2. Reduce environmental impact by extending the useful life of products
3. Drive sales by increasing the affordability of new technology

Key advantages of the solution

• Seamless integration: Easily fits into both online and in-store sales processes
• Omnichannel: Sales staff can offer it in physical stores, or it can be integrated into e-commerce platforms
• Competitive offers for customers: Fast and fair device valuation through advanced condition assessment
• Speed and convenience: Trade-in and loan approval handled in one place, within seconds
• Transparency: Real-time dashboards allow full visibility and control over inventory status

“The core of our vision is that ownership isn’t the only—nor even the best—way to use things. Use what you need, return what you don’t—that’s the mindset behind our solution. Our platform is built on the same principle. We don’t build banks to issue credit. We don’t run trade-in logistics to buyback products. We partner. With banks for loans. With Breezy for trade-in. That’s how we create value,” said Hendrik Roosna, CEO and Co-Founder of Fairown.
“The result is a unified, easy-to-use tool that makes sustainable consumption accessible, profitable, and scalable for customers and enterprises. Breezy’s strong technology, market expertise, and ability to integrate quickly have been instrumental in delivering this value. Together, we’re making circularity not just possible, but practical.”

About Fairown

Fairown is a fintech company headquartered in Tallinn, Estonia, specializing in circular economy and product buyback solutions that enable sustainable ownership models for retailers. Through its technology platform, Fairown empowers brands to offer consumers affordable and flexible access to high-value devices, with built-in upgrade or return options. By facilitating product reuse, the company helps reduce electronic waste and supports environmentally responsible consumption.

Fairown’s solution is trusted by over 100,000 consumers across Europe and is already implemented by leading brands for example STIHL, BSH BlueMovement, Komplett, iSpot Poland — one of the largest Apple Premium Resellers in the region.