The Breezy iSland network keeps expanding

The new Breezy iSland in Maxima Mall is the company’s fourth brand store in Kazakhstan. Expanding the network of brick-and-mortar stores is part of Breezy's strategic plan for retail development.

At the beginning of 2024, Forbes recognized the company as a niche champion in e-commerce, caused by developing a brick-and-mortar retail chain of various formats. The new Breezy store in Almaty's Maxima Mall is an iSland – a unique format of a second-life gadgets store, designed to promote the use of pre-owned equipment due to convenient placement in high-traffic malls, a wide range of high-quality devices and a thoughtful shopping experience.

In the first days of operation, the store gained the attention of the mall’s visitors. Here's what buyers noticed:

Wide assortment. The store offers a wide range of verified used devices (Apple and Android), accessories, and related services.

Affordable price. The cost of used gadgets is up to 60% lower than new ones. At the same time, the condition of many devices is complex and difficult to distinguish from those just released onto the market, which is easy to verify in the store.

Up to 12-month warranty. The company meticulously tests all devices across over 55 indicators, which allows it to provide a year-long warranty. This makes buying used equipment secure.

Good visibility. Thanks to their convenient location on an open display, mall visitors can quickly assess the appearance and condition of gadgets.

Additional services. In the store, users can also activate and configure a gadget, create an account, transfer data between devices, install applications, connect other devices, and install a protective screen.

Various payment options. Customers can choose from installment plans, loans, and benefits of the Trade-in program. Due to the service, clients can trade in their old phones as payment for purchase – everything to make high-quality equipment more affordable.

One of the first customers of our new store, Abai, shared his thoughts: “Until I saw the Breezy store, I never considered buying a used phone. It is always a bit of buying a pig in a poke: you can get a broken phone, a fake, or even be left without a phone and money. But the warranty convinced me. I bought an iPhone 12. If there is any surprise with it, I know where to turn. By the way, the phone looks almost like new but costs significantly less. Why overpay? This money will not be superfluous to me.”

We want to remind you that saving is not the only reason to buy used equipment. Such devices help reduce the harm caused to nature by electronics. Every reusing phone helps reduce our carbon footprint, water and soil pollution, and rare earth metal depletion.