How do retailers use Trade-In to boost sales while the market shrinks
Why sustainable programs like Trade-In keep gaining popularity amongst retailers? Because Trade-In is a powerful leverage in retailers’ competition for a customer against declining sales of the main product. So, yep, money is the key. Recently three at once Ukrainian specialized portals for retailers published an analytical Breezy article on how electronics retail chains use…
Why sustainable programs like Trade-In keep gaining popularity amongst retailers? Because Trade-In is a powerful leverage in retailers’ competition for a customer against declining sales of the main product.
So, yep, money is the key.
Recently three at once Ukrainian specialized portals for retailers published an analytical Breezy article on how electronics retail chains use Trade-In to boost sales while the market falls.
The main takeouts: with a 40% drop in the electronics market and a catastrophic decline in consumer sentiment in 2022, the share of Trade-In in total gadget sales increased by 67%.
“According to our data, Ukrainians today have about 5 million devices they do not use. 20% of owners plan to sell them. 30% tend to be inherited as the owners can’t find a better use for them. Half of the owners of unused gadgets do not have specific plans for them. Such equipment will remain in dressers and keep losing tech and financial value. Trade-In as a service that encourages users to get those millions of devices “out of the drawers” is a powerful business driver against declining sales of the main product. Electronics networks offering the service obtain additional leverage in the competition for a customer,” General Manager of Breezy Andrii Kosar commented.
No more spoilers to prevent spoiling your reading enjoyment.
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