Trade-In by Breezy Now Available Across the Kontakt Chain in Azerbaijan

Kontakt is one of the largest appliance retailers in Azerbaijan. Founded in 2006, the company is now an authorized representative of more than 40 leading global brands. In Azerbaijan, the network includes 45 stores in Baku, Jalilabad, Salyan, Sabirabad, and other cities and an e-commerce platform kontakt.az. Customers can purchase over 30,000 products for work, school, home, entertainment, and leisure at Kontakt.

"Our close partnership with Apple enabled us to make a very favorable offer to Kontakt customers for the purchase of flagship smartphone models. I am convinced that buyers will appreciate the competitive pricing, the speed and transparency of device evaluation, the security of the exchange, and the excellent customer service. This, in turn, will lead to sales and cross-sales boost, as well as an increase in the average transaction value, which is traditionally observed when introducing Breezy's Trade-In program,"  commented Ramil Mukhtarov, Country Leader of Breezy Azerbaijan.

Kontakt has become Breezy's first partner among multi-brand retailers in Azerbaijan. Thanks to this cooperation, modern gadgets are becoming even more affordable to customers of the country.

The Trade-In program allows buyers to trade in their devices and use their value to purchase new products. A transparent and fully automated gadget condition evaluation, based on 55 indicators, takes up to 3 minutes and is conducted directly at the client's site. Immediately after this, the cost of the used device is deducted from the price of the desired gadget, with the buyer paying the difference.

Kontakt customers will receive an additional benefit of up to 170 AZN on top of the gadget's buy-back price when purchasing an iPhone 15 series via Trade-In. Both Apple and Android devices are accepted for trade-in.

"At Kontakt, we strive to provide customers with the best service, products, and prices. That's why we implemented the program of used equipment exchange in our chain. Our experience has shown that administering Trade-In on our own is quite labor-intensive; it is more effective to partner with an experienced provider who organizes the entire process. Breezy's service is unparalleled in our region due to its convenience and attention to detail. For example, the availability of personal accounts for each consultant, mobile applications for evaluation, evaluation by photo option, fast support service, and much more make Trade-In a pleasant experience for both customers and salespeople. We encourage our customers to use this service to make the shopping experience in Kontakt stores even more beneficial," commented Alexandr Blogerman, Head of Digital Business Services & Customer Experience at Kontakt.

Breezy will test traded-in devices and, if necessary, refurbish them to working condition before returning them to the market. This approach extends the lifespan of gadgets, reducing electronics' harmful environmental footprint. It also makes purchasing new devices across Kontakt stores not only more cost-effective but also more sustainable.