Breezy launches retail in Georgia

In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue.

Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan.

Breezy has been active in Georgia since 2022, serving as a leading provider of trade-in services with a 90% market share. Breezy’s trade-in services are available in 94 stores across all major electronics retail chains in the country, including iSpace, Alta, Elite Electronics, Kontakt, iTechnics, Silknet, iCity, Megatechnika, and Zoomer.

“Over the past three years of operating in Georgia as a trade-in provider, we’ve seen tremendous potential in the refurbished tech market. Opening our own retail store reflects the seriousness of our commitment to the region,” said Davit Akubardia, GM of Breezy Georgia.

Eco-Tech Renaissance Aesthetics

Breezy’s new store is designed in line with the company’s high standards for retail environments, reflecting the brand Eco-Tech Renaissance style—a fusion of neo-organic warmth and TechnoArt boldness.

The Eco-Tech Renaissance interior makes a visual statement that redefines how we perceive pre-owned electronics. It unites three seemingly contrasting worlds: the warmth and vitality of nature; the edgy, provocative energy of digital culture; and the timeless elegance of classical aesthetics.

Neo-Organic
Natural light wood tones and preserved moss panels dominate the space, creating a sense of purity and environmental harmony. These elements highlight the ecological benefits of reusing electronics, including reduced CO₂ emissions, soil and water pollution, and the use of non-renewable resources in production.

TechnoArt Fusion
Classical Renaissance visuals reimagined with neon accents emphasize that technology is also an art form. Its reuse becomes a cultural statement—part irony, part reverence—challenging the outdated idea that “new means better.”

“At Breezy, we believe it’s not just about the product we sell—it’s about how it looks, how it feels, and what it represents. Our store design reflects our mission: to make tech reuse not only practical, but beautiful, meaningful, and aspirational. Every element in the space tells a story about the real value of technology and a shifting cultural mindset around consumption,”
— Ruslan Tomashchuk, Omnichannel Leader at Breezy

What we sell

The new Breezy experience center offers a wide selection of phones, tablets, MacBooks and smartwatches from Apple and Samsung. Every device undergoes more than 50 thorough checks at our service center to ensure top-quality and optimal performance. As Georgia’s leading media outlet Marketer.ge noted, “This gives the customer a 100% guarantee that the smartphone will be fully functional, reliable and of high quality.”

All devices are backed by a one-year warranty, included in the price, with no additional cost to the customer.

Marketer.ge also highlighted one of Breezy’s key advantages: “One of Breezy’s strongest points is its almost halved prices. Customers have the opportunity to purchase devices at up to 40% off—something rare in the premium smartphone segment.”

Popular Georgian tech blogger nataasha100 echoed this sentiment:

“At Breezy, you can find devices that look and feel brand new, but at much more affordable prices than in other stores.”

A celebration of the opening

Popular Georgian blogger nika__beridze invited his followers to join the excitement:

“Come to the store opening! It’s a great opportunity to be part of the celebration and the Breezy community.”

At Breezy, opening a new store is more than just a business milestone—it’s a celebration.

“It’s become a tradition for us to turn each store launch into a festive event,” said Nargiz Surabaldinova, Breezy’s Marketing Team Leader. “And what’s a celebration without music, gifts, and great guests? We prepared a prize draw, a lively host, and a chance to take home a memory from the day.”

We’re excited to share some of the brightest moments from the event—watch the video below and feel the vibe!