{"id":23765,"date":"2025-06-19T10:51:10","date_gmt":"2025-06-19T10:51:10","guid":{"rendered":"https:\/\/breezy.band\/retailers-of-electronics-shared-with-forbes-how-the-omnichannel-trade-in-helps-to-tackle-multiple-challenges\/"},"modified":"2025-06-19T11:49:50","modified_gmt":"2025-06-19T11:49:50","slug":"retailers-of-electronics-shared-with-forbes-how-the-omnichannel-trade-in-helps-to-tackle-multiple-challenges","status":"publish","type":"post","link":"https:\/\/breezy.band\/ua-en\/retailers-of-electronics-shared-with-forbes-how-the-omnichannel-trade-in-helps-to-tackle-multiple-challenges\/","title":{"rendered":"Forbes: How Trade-in supports retailers"},"content":{"rendered":"\n<p>Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones \u2014 whether in-store, online, or via mobile apps. The country\u2019s largest electronics retailers, <strong>C<\/strong><strong>OMFY<\/strong> and <strong>Foxtrot<\/strong>, were the early adopters of the expanded service. In a conversation with <em>Forbes<\/em>, they shared how the new Trade-In model not only makes technology more affordable for consumers but also helps counter the persistent challenge of Ukraine\u2019s grey electronics market.<\/p>\n\n\n\n<p>Read the<strong> <a href=\"https:\/\/forbes.ua\/innovations\/noviy-sposib-borotbi-iz-siroyu-tekhnikoyu-comfy-ta-fokstrot-zaprovadzhuyut-obmin-starikh-gadzhetiv-na-novi-v-usikh-kanalakh-prodazhu-18062025-30606\">full article<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Main takeaways<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s new?<\/strong><\/h3>\n\n\n\n<p>Omnichannel Trade-In by Breezy is now available online and in stores at <strong>COMFY<\/strong> and <strong>Foxtrot<\/strong>. Buyers can instantly trade in old gadgets while shopping, with discounts applied right away\u2014no need to mail anything or wait.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Andrii Kosar, CEO of Breezy:<\/strong><br>\u201cTrade-In now covers all purchasing channels. A customer can initiate the process online and complete it in-store. Device evaluation and price estimation happen remotely\u2014no need to leave home. Everything is instant and seamless. This is unique not only for Ukraine but also for Europe.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How the online Trade-in works<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remote evaluation.<\/strong> The customer describes the device\u2019s condition, uploads a few photos, and receives a price within five minutes.<\/li>\n\n\n\n<li><strong>Purchase.<\/strong> If the offer is acceptable, the discount is applied immediately during checkout, and the customer only pays the difference.<\/li>\n\n\n\n<li><strong>Device logistics.<\/strong> The old phone is handed over upon receiving the new purchase in-store. A consultant verifies if the IMEI and condition match the evaluation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI-powered remote evaluation<\/strong><\/h3>\n\n\n\n<p>To deliver fast and accurate price estimates, the Trade-In program uses dual verification: AI-driven analysis followed by human review. This ensures both accuracy and immediacy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why it matters<\/strong><\/h3>\n\n\n\n<p>The gray electronics market in Ukraine results in annual losses exceeding \u20b410 billion due to tax evasion. The dominance of gray imports in the electronics sector puts official retailers at a disadvantage compared to market players who avoid paying taxes and customs duties.<\/p>\n\n\n\n<p>To combat this, official electronics sellers run awareness campaigns highlighting the risks of purchasing gray-market devices. However, since most consumers don\u2019t notice a quality difference at the time of purchase\u2014but clearly see the price gap\u2014these campaigns are less effective than Trade-In programs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Oleksandr Boiev, E-commerce Director at COMFY:<\/strong><br>\u201cCOMFY aims to be a pioneer in market trends, and we saw Trade-In\u2019s potential early. We quickly integrated it into our online store and mobile app. In the first month alone, customer interest was huge. It\u2019s not just convenient\u2014it\u2019s a strategic tool in the fight against gray-market goods.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Support from vendors<\/strong><\/h3>\n\n\n\n<p>Trade-In contributes to environmental sustainability, motivating tech brands like Apple and Samsung to support the initiative. They offer additional bonuses for upgrading through Trade-In that cover up to 60% of a new device\u2019s price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The potential is huge<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"1024\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-11-975x1024.png\" alt=\"\" class=\"wp-image-22715\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-11-975x1024.png 975w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-11-286x300.png 286w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-11-768x806.png 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-11.png 982w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p>Despite growing interest, only 15% of users in Ukraine have used Trade-In\u2014mirroring Europe. In the U.S. and India, adoption is much higher. According to Dataxis, 81% of adults have at least one unused device at home. Trade-In is the key to unlocking that hidden value.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488-1024x477.png\" alt=\"\" class=\"wp-image-22841\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488-1024x477.png 1024w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488-300x140.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488-768x358.png 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488-1536x716.png 1536w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/06\/meet-breezy.ge-1920-x-1080-piks.-19-e1748864116488.png 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Oleg Nikolsky, CMO at Foxtrot:<\/strong><br>\u201cTrade-in with instant discount offers buyers an opportunity to upgrade their devices in just a few clicks, while offsetting the price gap between official and gray-market products. This reduces the incentive to risk buying unofficial goods. Our new &#8216;FoxiExchange&#8217; online tool helps scale the program and integrate it into the full omnichannel customer journey\u2014from product page to delivery.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Omnichannel Trade-In will soon roll out across most major retailers in Ukraine \u2014 and is expected to launch in other Breezy markets as well. This will make officially imported electronics more accessible to a broader audience.<\/p>\n\n\n\n<p>Discover more about Breezy&#8217;s <a href=\"https:\/\/breezy.band\/ua-en\/traide-in-b2b\/\">omnichannel trade-in <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones \u2014 whether in-store, online, or via mobile apps. The country\u2019s largest electronics retailers, COMFY and Foxtrot, were the early adopters of the expanded service. In a conversation with Forbes, they shared how the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[365],"tags":[406],"country":[725],"class_list":["post-23765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-about-us-ua-en","tag-trade-in-ua-en","country-all-ua-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forbes: How Trade-in supports retailers - Breezy Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/ua-en\/retailers-of-electronics-shared-with-forbes-how-the-omnichannel-trade-in-helps-to-tackle-multiple-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes: How Trade-in supports retailers - Breezy Site\" \/>\n<meta property=\"og:description\" content=\"Omnichannel Trade-In from Breezy is now available in Ukraine, allowing customers to instantly benefit from their old devices when buying new ones \u2014 whether in-store, online, or via mobile apps. 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