{"id":28791,"date":"2026-02-12T13:46:10","date_gmt":"2026-02-12T13:46:10","guid":{"rendered":"https:\/\/breezy.band\/piata-secundara-ca-nou-centru-de-greutate-rezumat-al-conferintei-circular-markets-london-2026\/"},"modified":"2026-02-12T16:52:16","modified_gmt":"2026-02-12T16:52:16","slug":"piata-secundara-ca-nou-centru-de-greutate-rezumat-al-conferintei-circular-markets-london-2026","status":"publish","type":"post","link":"https:\/\/breezy.band\/md-ro\/piata-secundara-ca-nou-centru-de-greutate-rezumat-al-conferintei-circular-markets-london-2026\/","title":{"rendered":"Pia\u021ba secundar\u0103 ca nou centru de greutate: Rezumat al conferin\u021bei Circular Markets London 2026"},"content":{"rendered":"\n

Pia\u021ba pieselor de schimb pentru dispozitive mobile nu mai este un canal auxiliar, ci un motor fundamental al veniturilor, al fideliz\u0103rii clien\u021bilor \u0219i al unor marje stabile \u00een Europa.<\/p>\n\n

La Circular Markets London 2026<\/strong>, Andriy Kosar<\/strong>, CEO al Breezy, \u0219i Jan Mazur<\/strong>, manager de produs Trade-in, au discutat cu liderii din industrie despre transform\u0103rile care schimb\u0103 comer\u021bul cu am\u0103nuntul. Principalele concluzii au fost c\u0103 accesibilitatea<\/strong> a \u00eenlocuit respectarea mediului ca principal factor de cump\u0103rare, inteligen\u021ba artificial\u0103<\/strong> a schimbat fundamental pre\u021burile \u0219i clasificarea, iar \u00eencrederea<\/strong> a devenit o condi\u021bie esen\u021bial\u0103 pentru scalare. Anun\u021bul Samsung de a extinde accesul la piesele de schimb originale a fost, de asemenea, semnificativ, o m\u0103sur\u0103 care sprijin\u0103 ini\u021biativele privind “dreptul de a repara” \u0219i dezvoltarea repara\u021biilor independente \u00een Europa. <\/p>\n\n

Am adunat punctele cheie ale discu\u021biei \u0219i previziunile lui Andriy \u0219i Yan cu privire la ce \u00eenseamn\u0103 aceste schimb\u0103ri pentru operatori, comercian\u021bi cu am\u0103nuntul \u0219i furnizori de servicii de trade-in.<\/p>\n\n

Insight 1. Accesibilitatea este noul driver nr. 1 <\/strong><\/h2>\n\n

\u00cen timp ce \u00een urm\u0103 cu cinci ani, Trade-in era promovat sub sloganul “salvarea planetei”, ast\u0103zi este un instrument pentru “salvarea bugetului”. \u00cen contextul infla\u021biei globale, c\u00e2\u0219tigul financiar a devenit o prioritate. <\/p>\n\n

– Magia pre\u021bului:<\/strong> Un iPhone vechi de un an \u00ee\u0219i pierde p\u00e2n\u0103 la 50% din valoare. Trade-in-ul este cel mai eficient mod de a ob\u021bine o marc\u0103 premium la un pre\u021b mediu. <\/p>\n\n

– Factorul LTV (Lifetime Value):<\/strong> Dac\u0103 un operator p\u0103streaz\u0103 un client \u00een ecosistem timp de mai mult de 3 ani, probabilitatea ca acesta s\u0103 r\u0103m\u00e2n\u0103 \u00een ecosistem timp de 8 ani cre\u0219te semnificativ.<\/p>\n\n

– Actualiz\u0103ri accelerate:<\/strong> Programele de schimb avantajoase \u00eencurajeaz\u0103 consumatorii s\u0103 cumpere un nou smartphone \u00een medie cu 8 luni mai devreme dec\u00e2t era planificat.<\/p>\n\n

\"\"<\/figure>\n\n

Consumul con\u0219tient nu mai este v\u00e2ndut ca o idee abstract\u0103, ci ca un scenariu pragmatic<\/p>\n\n

Schimbul ca instrument de fidelizare:<\/strong> Programele care ofer\u0103 o valoare de r\u0103scump\u0103rare de p\u00e2n\u0103 la 800 de dolari pentru un dispozitiv vechi “fixeaz\u0103” clien\u021bii \u00een ecosistem timp de 2-3 ani.\u25cb Prioritatea repara\u021biilor:<\/strong> Repararea unui gadget existent este \u00een medie cu 60 $ mai ieftin\u0103 dec\u00e2t \u00eenlocuirea acestuia cu unul recondi\u021bionat \u0219i cre\u0219te semnificativ nivelul de \u00eencredere.\u25cb Actualiz\u0103ri mai rapide:<\/strong> Condi\u021biile atractive de r\u0103scump\u0103rare \u00eencurajeaz\u0103 utilizatorii s\u0103 \u00ee\u0219i actualizeze smartphone-urile \u00een medie cu opt luni mai devreme.\u25cb C re\u0219terea cecului mediu:<\/strong> Ob\u021binerea de “bani reali” pentru un dispozitiv vechi cre\u0219te dorin\u021ba de a cump\u0103ra modele \u0219i accesorii mai scumpe.\u25cb Loialitate:<\/strong> 86% dintre clien\u021bi revin pentru o a doua achizi\u021bie dup\u0103 o experien\u021b\u0103 pozitiv\u0103 la Trade-in.\u25cb Smartphone ca serviciu:<\/strong> Modelele DaaS (Device-as-a-service) ofer\u0103 un flux previzibil de dispozitive utilizate de \u00eenalt\u0103 calitate.\u25cb Gratificare instantanee:<\/strong> Modelele contractuale de r\u0103scump\u0103rare \u0219i economia circular\u0103 \u00eenlocuiesc abordarea \u00eenvechit\u0103 “expedia\u021bi \u0219i uita\u021bi<\/em>“. <\/p>\n\n

\n

“\u00cen 2024, am \u00eenlocuit evaluarea subiectiv\u0103 cu ochiul liber cu algoritmi de inteligen\u021b\u0103 artificial\u0103. Acest lucru ne permite s\u0103 oferim o reducere instantanee \u00een timpul Trade-in-ului, at\u00e2t online, c\u00e2t \u0219i \u00een magazine”, spune Jan Mazur<\/strong>.<\/p>\n<\/blockquote>\n\n

\"\"<\/figure>\n\n

Insight 2. Bariere \u00een calea unei rate de ata\u0219are de 25 <\/strong><\/h2>\n\n

Un studiu realizat pe un e\u0219antion de 3 000 de consumatori a eviden\u021biat un decalaj \u00eentre con\u0219tientizare \u0219i ac\u021biune. De\u0219i 87% sunt con\u0219tien\u021bi de op\u021biunea trade-in, doar 60% primesc o ofert\u0103 real\u0103 atunci c\u00e2nd cump\u0103r\u0103 un dispozitiv \u0219i doar 44% dintre ace\u0219tia profit\u0103 de ofert\u0103. <\/p>\n\n

Studiul a ar\u0103tat c\u0103 decizia de a cump\u0103ra un vehicul de schimb nu este blocat\u0103 de o singur\u0103 problem\u0103, ci de o list\u0103 \u00eentreag\u0103 de obstacole: \u00een medie, fiecare consumator se confrunt\u0103 cu 2,1 obstacole simultane:<\/p>\n\n

\u25cb O ferta de pre\u021b: <\/strong>Cump\u0103r\u0103torii se vor a\u0219tepta la 260-280 de dolari. Dac\u0103 oferta este sub acest “prag de efort”, dispozitivul r\u0103m\u00e2ne acas\u0103. <\/p>\n\n

Confiden\u021bialitate:<\/strong> Preocup\u0103ri cu privire la scurgerea de date (relevante \u00een special pentru publicul de peste 30 de ani)<\/p>\n\n

\u25cb Durata transferului de date:<\/strong> Dispozitivele cu 1 TB de stocare pot dura p\u00e2n\u0103 la trei ore pentru a transfera date \u00eentr-un magazin.<\/p>\n\n

Ca urmare, 60% dintre telefoane se pr\u0103fuiesc \u00een sertare, pierz\u00e2nd ~2% din valoare \u00een fiecare lun\u0103.<\/p>\n\n

\"\"<\/figure>\n\n

Solu\u021bie.<\/strong><\/p>\n\n

Tarifele bazate pe inteligen\u021b\u0103 artificial\u0103 cu un pre\u021b garantat elimin\u0103 \u00eendoielile personalului \u0219i reduce timpul de tranzac\u021bionare. Un declan\u0219ator financiar clar de 260-270 de dolari transform\u0103 un telefon aflat \u00een sertarul unui birou \u00eentr-un activ amortizabil. Modelele hibride (evaluare online – finalizare \u00een magazin) permit transferul datelor la domiciliu. Acesta este modul \u00een care se atinge rata \u021bint\u0103 de ata\u0219are de 25 %. <\/p>\n\n

\n

“La Breezy, am transformat deja barierele de conversie \u00een motoare de cre\u0219tere. Potrivit Forbes Ucraina, sistemul nostru de evaluare bazat pe inteligen\u021b\u0103 artificial\u0103 a redus num\u0103rul de erori la <1%, ceea ce permite clien\u021bilor s\u0103 economiseasc\u0103 instantaneu p\u00e2n\u0103 la 60% pe gadgeturi noi. Datorit\u0103 modelului nostru omnichannel (unic chiar \u0219i \u00een Europa), partenerii no\u0219tri cresc v\u00e2nz\u0103rile cu 20% prin integrarea Trade-in direct \u00een procesul de checkout. \u00cen timp ce milioane de dispozitive se depreciaz\u0103 \u00een sertare, Breezy se extinde, f\u0103c\u00e2nd echipamentele oficiale mai accesibile dec\u00e2t importurile gri”, a declarat Andriy Kosar, CEO al Breezy.<\/strong><\/p>\n<\/blockquote>\n\n

Insight 3. Formula pentru extindere: automatizare \u0219i \u00eencredere <\/strong><\/h2>\n\n

Automatizarea frontal\u0103 elimin\u0103 subiectivitatea \u0219i scurteaz\u0103 procesul la 3-5 minute. Datele cuprinz\u0103toare \u0219i pa\u0219apoartele dispozitivelor creeaz\u0103 un istoric transparent al gadgetului. Cu toate acestea, \u00eencrederea se bazeaz\u0103 pe trei piloni: garan\u021biile, certificarea bateriei \u0219i autenticitatea confirmat\u0103 a pieselor. F\u0103r\u0103 acestea, scalarea pie\u021bei secundare este imposibil\u0103. <\/p>\n\n

\n

“Transparen\u021ba este o prioritate absolut\u0103 pentru Breezy. Vrem ca clien\u021bii s\u0103 vad\u0103 starea dispozitivului chiar \u00eenainte ca acesta s\u0103 fie despachetat. Fiecare pachet are un cod QR<\/strong> care poate fi folosit pentru a ob\u021bine un pa\u0219aport al dispozitivului<\/strong> – un certificat digital cu un istoric de diagnosticare \u00een 55 de puncte \u0219i fotografii de \u00eenalt\u0103 rezolu\u021bie ale dispozitivului respectiv. Nu vindem doar echipamente recondi\u021bionate, vindem \u00eencredere. Oferind o garan\u021bie oficial\u0103 \u0219i un istoric complet pentru fiecare gadget, asigur\u0103m un viitor transparent \u0219i durabil pentru pia\u021ba secundar\u0103”, a comentat Andriy Kosar<\/strong>. <\/em><\/p>\n<\/blockquote>\n\n

\u00cencrederea conduce pia\u021ba circular\u0103 \u0219i o construie\u0219te pe trei piloni<\/strong>:<\/p>\n\n

Garan\u021bie:<\/strong> 70% dintre consumatori consider\u0103 c\u0103 o garan\u021bie oficial\u0103 este o necesitate.<\/p>\n\n

\u25cb Certificarea bateriei:<\/strong> 65% dintre utilizatori solicit\u0103 confirmarea st\u0103rii de s\u0103n\u0103tate a bateriei \u00een cazul dispozitivelor recondi\u021bionate.<\/p>\n\n

\u25cb C omponente autentice:<\/strong> Cump\u0103r\u0103torii vor s\u0103 fie siguri c\u0103 dispozitivul are componente originale, nu copii ieftine.<\/p>\n\n

Construirea \u00eencrederii: Samsung ofer\u0103 piese originale pentru pia\u021ba pieselor de schimb<\/strong><\/h4>\n\n

Evenimentul-cheie al conferin\u021bei a fost declara\u021bia lui Richard Chang (pre\u0219edinte al Samsung UK & Ireland), care a confirmat angajamentul companiei fa\u021b\u0103 de principiile economiei circulare. Ca parte a programului s\u0103u de sustenabilitate, Samsung extinde accesul la piese de schimb originale \u0219i instrumente de diagnosticare oficiale. Prin cre\u0219terea disponibilit\u0103\u021bii acestor resurse, compania \u00ee\u0219i consolideaz\u0103 sprijinul pentru serviciile de repara\u021bii \u0219i recondi\u021bionare, consolid\u00e2ndu-\u0219i rolul \u00een construirea unei pie\u021be de piese de schimb fiabile. <\/p>\n\n

\"\"<\/figure>\n\n

Insight 4. IA \u0219i robotica ca sistem nervos al afacerilor <\/strong><\/h2>\n\n

\u00cen 2026, IA va deveni o necesitate comercial\u0103. Scanarea cu raze X, viziunea computerizat\u0103 \u0219i pre\u021burile dinamice protejeaz\u0103 marjele \u00een segmentele \u00een care chiar \u0219i o eroare de 1-2% poate costa milioane. \u00cen acela\u0219i timp, aproximativ 50% din dispozitive necesit\u0103 \u00eenc\u0103 repara\u021bii manuale, astfel \u00eenc\u00e2t modelele hibride r\u0103m\u00e2n cea mai eficient\u0103 abordare. <\/p>\n\n

AI prezice nevoile clien\u021bilor \u0219i ofer\u0103 produse personalizate, cum ar fi asigurarea, al c\u0103rei cost este legat de costul real al repar\u0103rii unui anumit model.<\/p>\n\n

\"\"<\/figure>\n\n

5 tendin\u021be principale pentru 2026<\/strong><\/h2>\n\n

Integrarea vertical\u0103:<\/strong> Scurtarea lan\u021bului de aprovizionare pentru a maximiza valoarea rezidual\u0103 a dispozitivelor. De exemplu, Samsung a creat o echip\u0103 global\u0103 Galaxy Value Innovation Team care gestioneaz\u0103 \u00eentregul ciclu de via\u021b\u0103 al fiec\u0103rui gadget.<\/em><\/p>\n\n

Forward Trade-in:<\/strong> Clien\u021bii cunosc \u00een avans pre\u021bul fix de preluare pentru doi ani, atunci c\u00e2nd \u00ee\u0219i achizi\u021bioneaz\u0103 noul dispozitiv.<\/p>\n\n

\u25e6 Modele de abonament (Protect & Upgrade):<\/strong> Comer\u021bul, asigurarea \u0219i finan\u021barea sunt combinate \u00eentr-o singur\u0103 plat\u0103 lunar\u0103.Exemplu: Breezy face acest lucru prin programul s\u0103u SmartUpgrade<\/strong>. Modelul permite clien\u021bilor iSpace s\u0103 achizi\u021bioneze iPhone-uri cu pl\u0103\u021bi minime \u0219i o actualizare f\u0103r\u0103 probleme la un model nou. <\/em><\/p>\n\n

Bucla scurt\u0103:<\/strong> OEM-urile \u0219i operatorii \u00eencearc\u0103 s\u0103 p\u0103streze dispozitivele \u00een propriile ecosisteme pentru recondi\u021bionare \u0219i rev\u00e2nzare.<\/p>\n\n

\u25e6 Smartphone as a Service (SaaS):<\/strong> Trecerea la un format de abonament \u00een care valoarea estimat\u0103 a vechiului dispozitiv reduce automat plata lunar\u0103 pentru cel nou.<\/p>\n\n

Viitorul ecosistemului: ce trebuie s\u0103 asigure partenerii<\/strong><\/h2>\n\n

Construirea unei adev\u0103rate economii circulare necesit\u0103 deschidere din partea produc\u0103torilor de echipamente originale, disponibilitatea b\u0103ncilor de a finan\u021ba achizi\u021bionarea de dispozitive recondi\u021bionate \u0219i procese de diagnosticare simplificate. Trade-in-ul nu mai este doar o modalitate de a oferi telefonului t\u0103u o a doua via\u021b\u0103. Este vorba de crearea unui nou model de consum \u00een care accesibilitatea, \u00eencrederea \u0219i tehnologia determin\u0103 viitorul pie\u021bei. <\/p>\n\n

\n

“Participarea la Circular Markets 2026 a fost la fel de informativ\u0103 precum m\u0103 a\u0219teptam. Am avut ocazia s\u0103 ascult opiniile exper\u021bilor \u0219i s\u0103 studiez date privind starea pie\u021bei europene a dispozitivelor uzate. Am fost impresionat de c\u00e2t de mult coincid aceste tendin\u021be cu viziunea noastr\u0103: poten\u021bialul este uria\u0219, iar milioane de clien\u021bi a\u0219teapt\u0103 doar oferte convenabile care s\u0103 \u00eei \u00eencurajeze s\u0103 renun\u021be la gadgeturile lor vechi”, a declarat Jan Mazur, Trade-in Product Manager la Breezy.<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Pia\u021ba pieselor de schimb pentru dispozitive mobile nu mai este un canal auxiliar, ci un motor fundamental al veniturilor, al fideliz\u0103rii clien\u021bilor \u0219i al unor marje stabile \u00een Europa. La Circular Markets London 2026, Andriy Kosar, CEO al Breezy, \u0219i Jan Mazur, manager de produs Trade-in, au discutat cu liderii din industrie despre transform\u0103rile care…<\/p>\n","protected":false},"author":1,"featured_media":28566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[494],"tags":[],"country":[],"class_list":["post-28791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articol"],"acf":[],"yoast_head":"\nPia\u021ba secundar\u0103 ca nou centru de greutate: Rezumat al conferin\u021bei Circular Markets London 2026 - Breezy Site<\/title>\n<meta name=\"description\" content=\"La Circular Markets London 2026, exper\u021bii au identificat schimb\u0103rile-cheie din industrie: accesibilitatea conduce acum achizi\u021biile, nu durabilitatea, iar inteligen\u021ba artificial\u0103 automatizeaz\u0103 sortarea. \u00cen mod esen\u021bial, noua politic\u0103 a Samsung privind piesele de schimb consolideaz\u0103 mi\u0219carea european\u0103 privind dreptul la repara\u021bii \u0219i amploarea remanufactur\u0103rii independente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/md-ro\/piata-secundara-ca-nou-centru-de-greutate-rezumat-al-conferintei-circular-markets-london-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pia\u021ba secundar\u0103 ca nou centru de greutate: Rezumat al conferin\u021bei Circular Markets London 2026 - 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