\n CEO Breezy <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\nDin 2020, c\u00e2nd a fost \u00eenfiin\u021bat\u0103 Breezy, afacerea a crescut de c\u00e2teva ori \u00een fiecare an. \u00cen primele 9 luni ale anului 2025, veniturile Breezy \u00een Ucraina au totalizat 541 de milioane UAH – de peste dou\u0103 ori mai mult dec\u00e2t \u00een \u00eentregul an 2024. Compania preconizeaz\u0103 c\u0103, \u00een cursul anului 2025, ucrainenii vor aduce un milion de dispozitive folosite la Breezy pentru evaluare. <\/p>\n\n
Cererea pentru schimbul de gadgeturi vechi \u0219i achizi\u021bionarea de gadgeturi recondi\u021bionate este \u00een cre\u0219tere, confirm\u0103 comercian\u021bii cu am\u0103nuntul intervieva\u021bi. Serviciile de trade-in \u0219i smartphone-urile recondi\u021bionate exist\u0103 pe pia\u021b\u0103 de zeci de ani. De ce exist\u0103 un boom acum? <\/p>\n\n
Cre\u0219terea \u00eencrederii consumatorilor<\/h2>\n\n V\u00e2nz\u0103rile medii lunare de smartphone-uri recondi\u021bionate \u00een re\u021beaua Comfy \u00eenregistreaz\u0103 o cre\u0219tere de dou\u0103 cifre, potrivit Irinei Chelpanova<\/strong>, \u0219efa departamentului “Produse de servicii pentru electronice de consum” al Comfy. Ponderea acestei categorii \u00een structura v\u00e2nz\u0103rilor de smartphone-uri ajunge la aproximativ 5% \u00een bani, iar pentru iPhone – peste 20%. <\/p>\n\n\n \n\n
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Smartphone-urile recondi\u021bionate nu mai sunt un domeniu de ni\u0219\u0103, ci un nou motor de cre\u0219tere pentru Comfy<\/p>\n <\/div>\n \n
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<\/div>\n
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\n Irina Chelpanova. <\/div>\n
\n \u0218ef serviciu produse pentru electronice de consum la Comfy <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\u00cen timp ce \u00een urm\u0103 cu un an, smartphone-urile recondi\u021bionate din re\u021beaua Cybernetics reprezentau 3,5% din v\u00e2nz\u0103ri, anul acesta cifra este de 6%, potrivit co-fondatorului Denis Savchenko.<\/p>\n\n
Breezy estimeaz\u0103 pia\u021ba ucrainean\u0103 de echipamente folosite la 360 de milioane de dolari, din care echipamentele Apple reprezint\u0103 150-180 de milioane de dolari. 20% din aceast\u0103 sum\u0103, sau 30-36 de milioane de dolari, reprezint\u0103 cota de gadgeturi Apple recondi\u021bionate. <\/p>\n\nCum func\u021bioneaz\u0103 Breezy<\/h2>\n\n Compania r\u0103scump\u0103r\u0103 gadgeturi uzate printr-o re\u021bea de parteneri – magazinele Comfy, Foxtrot, Epicentre” (“Tse te”), Vodafone, Rozetka, Cybernetics. Breezy accept\u0103 peste 10.000 de modele de tehnologie: smartphone-uri, tablete, laptopuri, ceasuri inteligente \u0219i console de jocuri. <\/p>\n\n
Dup\u0103 r\u0103scump\u0103rare, gadgetul merge la propria unitate de produc\u021bie, unde este verificat \u00een conformitate cu 55 de indicatori, dac\u0103 este necesar – piesele sunt \u00eenlocuite (cel mai adesea este vorba despre \u00eenlocuirea bateriei), cur\u0103\u021bate \u0219i dezinfectate, se face \u0219tergerea datelor certificate, iar sticla poate fi lustruit\u0103. Toate datele de inspec\u021bie, precum \u0219i fotografiile sunt \u00eenregistrate \u00eentr-un pa\u0219aport special al dispozitivului, care poate fi vizualizat prin codul QR de pe cutie, spune Andrei Kosar. Aceste dispozitive sunt apoi returnate pe pia\u021b\u0103: la punctele de v\u00e2nzare Breezy sau \u00een magazinele partenere. <\/p>\n\n
V\u00e2nz\u0103rile cu am\u0103nuntul mari reprezint\u0103 aproximativ jum\u0103tate din v\u00e2nz\u0103rile de gadgeturi recondi\u021bionate ale Breezy, restul provenind din propriul comer\u021b electronic \u0219i de la v\u00e2nz\u0103tori mai mici cu 1-5 magazine, potrivit directorului general.<\/p>\n\nIA schimb\u0103 regulile jocului<\/h2>\n\n Din iulie 2024, Breezy a \u00eenceput s\u0103 utilizeze inteligen\u021ba artificial\u0103 pentru a evalua starea extern\u0103 a unui dispozitiv din fotografii. Acest lucru a redus discrepan\u021ba de evaluare de la 23% la mai pu\u021bin de 1% \u0219i a oferit cump\u0103r\u0103torilor cel mai bun pre\u021b de cump\u0103rare. <\/p>\n\n
Modelul de inteligen\u021b\u0103 artificial\u0103 a fost antrenat pe propria sa baz\u0103 de date. Evaluarea este realizat\u0103 \u00een paralel cu activitatea persoanelor reale din cadrul serviciului de asisten\u021b\u0103 care ajut\u0103 la formarea sistemului. <\/p>\n\n\u00cen Ucraina, Trade-In online de la Breezy este complet opera\u021bional \u00een Comfy, Foxtrot \u0219i este \u00een curs de implementare \u00een alte cinci lan\u021buri, spune Andrey Kosar.<\/p>\n\n\n \n\n
\n
\n \n \n \n \n
Trade-In are un poten\u021bial semnificativ ca produs de sine st\u0103t\u0103tor, obiectivul nostru este de a atinge o cifr\u0103 stabil\u0103 de 50% din achizi\u021bii utiliz\u00e2nd programul de schimb<\/p>\n <\/div>\n \n
\n
\n
<\/div>\n
\n
\n Ruslan Doroshenko <\/div>\n
\n Responsabil cu gestionarea \u0219i dezvoltarea serviciilor cu valoare ad\u0103ugat\u0103 ale Foxtrot <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\nPlanurile Breezy prev\u0103d o cre\u0219tere anual\u0103 de cel pu\u021bin 30 %. “Ne propunem s\u0103 facem din trade-in un nou obicei de consum<\/em>“,<\/em> sper\u0103 A. Kosar.<\/p>\n\nBeneficii pentru comer\u021bul cu am\u0103nuntul: cre\u0219terea cecului mediu \u0219i a v\u00e2nz\u0103rilor \u00eencruci\u0219ate<\/h2>\n\n Lan\u021bul Foxtrot a lansat un serviciu de trade-in \u00een urm\u0103 cu doi ani. “De la lansare, volumul de gadgeturi acceptate a crescut de opt ori<\/em> “, a declarat Ruslan Doroshenko de la Foxtrot.<\/p>\n\nSchimbul de gadgeturi ajut\u0103 comercian\u021bii cu am\u0103nuntul s\u0103 creasc\u0103 cecul mediu prin v\u00e2nzarea de servicii \u0219i accesorii suplimentare, adaug\u0103 Chelpanova de la Comfy.<\/p>\n\n
Un alt beneficiu pentru comercian\u021bii cu am\u0103nuntul este cre\u0219terea v\u00e2nz\u0103rilor de gadgeturi noi.<\/p>\n\n\n \n\n
\n
\n \n \n \n \n
Aproximativ 20% din gadgeturile Apple noi sunt cump\u0103rate \u00een cadrul schemei de schimb, iar aceast\u0103 cifr\u0103 cre\u0219te la 50% \u00een timpul lans\u0103rii de noi modele sau al promo\u021biilor festive<\/p>\n <\/div>\n \n
\n
\n
<\/div>\n
\n
\n Ruslan Doroshenko <\/div>\n
\n Responsabil cu gestionarea \u0219i dezvoltarea serviciilor cu valoare ad\u0103ugat\u0103 ale Foxtrot <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\nImpactul pozitiv al Trade-In asupra mediului motiveaz\u0103 Apple \u0219i Samsung s\u0103 sus\u021bin\u0103 aceast\u0103 tendin\u021b\u0103, a declarat Kosar. Furnizorii ofer\u0103 clien\u021bilor bonusuri suplimentare pentru upgrade prin Trade-In, care ajut\u0103 la acoperirea a p\u00e2n\u0103 la 60% din pre\u021bul unui dispozitiv nou. <\/p>\n","protected":false},"excerpt":{"rendered":"
Julia Belinskaya, editor al Forbes Ukraine, a discutat cu Andriy Kosar, CEO al Breezy, \u0219i cu juc\u0103tori cheie din retailul ucrainean despre cererea tot mai mare de schimb de tehnologie, despre \u00eencrederea tot mai mare \u00een dispozitivele recondi\u021bionate \u0219i despre modul \u00een care AI schimb\u0103 industria. Am colectat principalul lucru pentru dvs. Textul integral este…<\/p>\n","protected":false},"author":1,"featured_media":27048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[376,325],"tags":[326,441,444,506],"country":[],"class_list":["post-27200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-despre-noi","category-noutati","tag-ia","tag-parteneriat","tag-refurbished-md-ro","tag-trade-in-md-ro"],"acf":[],"yoast_head":"\n
Forbes Ukraine despre impulsionarea pie\u021bei secundare de tehnologie din Ucraina<\/title>\n<meta name=\"description\" content=\"Forbes Ukraine exploreaz\u0103 \u00eempreun\u0103 cu Breezy cererea \u00een cre\u0219tere pentru trade-ins, \u00eencrederea tot mai mare \u00een dispozitivele recondi\u021bionate \u0219i modul \u00een care AI transform\u0103 pia\u021ba secundar\u0103 de tehnologie din Ucraina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/md-ro\/forbes-ukraine-despre-ceea-ce-conduce-piata-utilajelor-uzate-din-ucraina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes Ukraine despre impulsionarea pie\u021bei secundare de tehnologie din Ucraina\" \/>\n<meta property=\"og:description\" content=\"Forbes Ukraine exploreaz\u0103 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