{"id":22598,"date":"2025-05-29T14:46:29","date_gmt":"2025-05-29T14:46:29","guid":{"rendered":"https:\/\/breezy.band\/starea-pietei-europene-a-utilajelor-refabricate-nu-este-un-subiect-mediatizat\/"},"modified":"2025-06-02T10:05:56","modified_gmt":"2025-06-02T10:05:56","slug":"starea-pietei-europene-a-utilajelor-refabricate-nu-este-un-subiect-mediatizat","status":"publish","type":"post","link":"https:\/\/breezy.band\/md-ro\/starea-pietei-europene-a-utilajelor-refabricate-nu-este-un-subiect-mediatizat\/","title":{"rendered":"Starea pie\u021bei europene a utilajelor refabricate nu este un subiect mediatizat"},"content":{"rendered":"\n

Practican\u021bii din industria electronicelor refabricate s-au reunit la Berlin pentru Retech Days Europe 2025, evenimentul principal pentru liderii \u0219i inovatorii din economia \u00een circuit \u00eenchis din domeniul electronicelor. Breezy s-a al\u0103turat personalit\u0103\u021bilor marcante de pe \u00eentregul continent pentru a face schimb de idei \u0219i a aborda provoc\u0103rile care modeleaz\u0103 viitorul industriei electronice secundare. <\/p>\n\n

Am adunat c\u00e2teva informa\u021bii cheie pentru dvs.<\/p>\n\n

Pia\u021ba utilajelor noi: stabilizare cu u\u0219oare fluctua\u021bii<\/strong><\/strong><\/h3>\n\n

Pia\u021ba european\u0103 a smartphone-urilor noi d\u0103 semne de stagnare. Potrivit lui Jan Stryjak, director asociat la Counterpoint Research, 36 de milioane de dispozitive au fost v\u00e2ndute \u00een primul trimestru al anului 2025 – cu 3 % mai pu\u021bin dec\u00e2t \u00een trimestrul precedent \u0219i cu pu\u021bin mai pu\u021bin dec\u00e2t cu un an \u00eenainte. <\/p>\n

\n
\"\"<\/figure><\/div>\n

De ce. – De\u0219i r\u0103zboiul tarifelor dintre SUA \u0219i China nu a afectat direct Europa, tensiunile globale afecteaz\u0103 sentimentul consumatorilor \u0219i \u00eencetinesc deciziile de cump\u0103rare. <\/p>\n\n

\u00cen acela\u0219i timp, smartphone-urile Android c\u00e2\u0219tig\u0103 din ce \u00een ce mai mult teren:<\/p>\n\n

    \n
  • Samsung a rec\u00e2\u0219tigat conducerea \u00een primul sfert,<\/li>\n\n\n\n
  • Honor \u0219i Motorola continu\u0103 s\u0103 creasc\u0103,<\/li>\n\n\n\n
  • Apple de\u021bine \u00een mod constant 31% din pia\u021b\u0103.<\/li>\n<\/ul>\n\n

    \u00cen mod interesant, \u00een timp ce Android domin\u0103 v\u00e2nz\u0103rile de tehnologie nou\u0103, Apple conduce pia\u021ba dispozitivelor recondi\u021bionate.<\/p>\n\n

    Pia\u021ba tehnologiei de reutilizare: dep\u0103\u0219irea provoc\u0103rilor \u0219i cre\u0219tere<\/strong><\/strong><\/h3>\n\n
    \"\"<\/figure>
    \n

    Cota Apple pe pia\u021ba smartphone-urilor recondi\u021bionate cre\u0219te la 68% \u00een 2024, cu 2% mai mult dec\u00e2t \u00een anul precedent. <\/p>\n\n\n\n

    Consumatorii caut\u0103 \u00een continuare combina\u021bia de fiabilitate, recunoa\u0219tere a m\u0103rcii \u0219i suport software oferit\u0103 de dispozitivele Apple.<\/p>\n\n\n\n

    <\/p>\n<\/div><\/div>\n\n

    \n

    Pia\u021ba dispozitivelor recondi\u021bionate este de a\u0219teptat s\u0103 creasc\u0103 \u0219i s\u0103 ajung\u0103 la 32 de milioane de unit\u0103\u021bi p\u00e2n\u0103 \u00een 2028. <\/p>\n\n\n\n

    Cu toate acestea, cre\u0219terea va fi mai lent\u0103 dec\u00e2t s-a prev\u0103zut anterior, deoarece industria se stabilizeaz\u0103 dup\u0103 pandemie \u0219i se confrunt\u0103 cu incertitudinea global\u0103.<\/p>\n<\/div>

    \"\"<\/figure><\/div>\n\n

    Comportamentul consumatorilor: pre\u021bul \u00eenc\u0103 domin\u0103, sustenabilitatea r\u0103m\u00e2ne \u00een urm\u0103<\/strong><\/strong><\/h3>\n\n

    Potrivit Dataxis Research 2025, consumatorii europeni r\u0103m\u00e2n precau\u021bi:<\/p>\n\n

      \n
    • 68% dintre utilizatorii germani intervieva\u021bi au declarat c\u0103 au optat pentru un telefon nou ultima dat\u0103 c\u00e2nd au f\u0103cut o achizi\u021bie,<\/li>\n\n\n\n
    • 25 la sut\u0103 au ales dispozitive recondi\u021bionate certificate,<\/li>\n\n\n\n
    • \u00cen mod promi\u021b\u0103tor, 81% ar lua \u00een considerare achizi\u021bionarea de dispozitive recondi\u021bionate \u00een viitor – \u00een primul r\u00e2nd din cauza costurilor.<\/li>\n<\/ul>\n\n
      \"\"<\/figure>\n\n

      De\u0219i motivele ecologice devin din ce \u00een ce mai populare, acestea sunt \u00eenc\u0103 secundare: doar 17% au men\u021bionat ecologia ca fiind principalul lor motiv pentru a cump\u0103ra aparate recondi\u021bionate. Sau, a\u0219a cum spunem noi la Breezy, \u201emai \u00eent\u00e2i economia, apoi ecologia\u201d. <\/p>\n\n

      Dup\u0103 cum a remarcat Michael Schmelcher, director general al GEWA IT Remarketing din Elve\u021bia,\u201ePentru cump\u0103r\u0103torii de notebook-uri cu Windows, pre\u021bul r\u0103m\u00e2ne principala prioritate.<\/em>\u201d<\/p>\n\n

      Alte priorit\u0103\u021bi pentru cump\u0103r\u0103torii de utilaje recondi\u021bionate<\/strong><\/h3>\n\n
      \"\"<\/figure>\n\n

      Pia\u021ba tehnologiilor de reutilizare: oportunit\u0103\u021bi de cre\u0219tere<\/strong><\/strong><\/h3>\n\n

      Doar 17% din cele 165 de milioane de smartphone-uri folosite existente \u00een Europa au fost v\u00e2ndute utilizatorilor finali ca fiind recondi\u021bionate. De\u0219i aceast\u0103 cifr\u0103 s-a \u00eembun\u0103t\u0103\u021bit u\u0219or (+4% p\u00e2n\u0103 \u00een al treilea trimestru al anului 2024), pia\u021ba p\u0103streaz\u0103 \u00eenc\u0103 un mare poten\u021bial de dezvoltare. \u00cen termeni absolu\u021bi, num\u0103rul de dispozitive recondi\u021bionate v\u00e2ndute r\u0103m\u00e2ne la acela\u0219i nivel (27 de milioane vs. 28 de milioane). <\/p>\n\n

      \"\"<\/figure>\n\n

      Ponderea smartphone-urilor recondi\u021bionate este \u00een sc\u0103dere \u00een majoritatea \u021b\u0103rilor:<\/p>\n\n

        \n
      • Regatul Unit<\/strong> r\u0103m\u00e2ne mai stabil, la -1%<\/strong>.<\/li>\n\n\n\n
      • Fran\u021ba<\/strong> a \u00eenregistrat cea mai accentuat\u0103 sc\u0103dere de la an la an, de -5%,<\/strong><\/li>\n<\/ul>\n\n
        \"\"<\/figure>\n\n

        Acest lucru reflect\u0103 nevoia de o mai bun\u0103 informare a consumatorilor, de pre\u021buri \u0219i de disponibilitate a solu\u021biilor de preluare.<\/p>\n\n

        Ce urmeaz\u0103? S\u0103 vorbim despre trade-in <\/strong><\/h3>\n\n

        Trade-in continu\u0103 s\u0103 fie unul dintre cele mai eficiente instrumente \u00een economia bunurilor recuperate \u0219i merit\u0103 cu siguran\u021b\u0103 propriul post.<\/p>\n\n

        \u00cen articolul urm\u0103tor, vom vorbi despre:<\/p>\n\n

          \n
        • Rolul schimbului \u00een schimbarea pie\u021bei,<\/li>\n\n\n\n
        • Instrumente cheie pentru construirea \u00eencrederii \u0219i a unei experien\u021be confortabile pentru utilizatori, <\/li>\n\n\n\n
        • Modalit\u0103\u021bi de trecere de la un model liniar la un model circular.<\/li>\n<\/ul>\n\n

          Un lucru este clar: pia\u021ba produselor refabricate nu este \u00eenc\u0103 o tendin\u021b\u0103 – este o transformare.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Practican\u021bii din industria electronicelor refabricate s-au reunit la Berlin pentru Retech Days Europe 2025, evenimentul principal pentru liderii \u0219i inovatorii din economia \u00een circuit \u00eenchis din domeniul electronicelor. Breezy s-a al\u0103turat personalit\u0103\u021bilor marcante de pe \u00eentregul continent pentru a face schimb de idei \u0219i a aborda provoc\u0103rile care modeleaz\u0103 viitorul industriei electronice secundare. Am adunat…<\/p>\n","protected":false},"author":1,"featured_media":22681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[494],"tags":[444],"country":[736],"class_list":["post-22598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articol","tag-refurbished-md-ro","country-all-md-ro"],"acf":[],"yoast_head":"\nStarea pie\u021bei europene a utilajelor refabricate nu este un subiect mediatizat - Breezy Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/md-ro\/starea-pietei-europene-a-utilajelor-refabricate-nu-este-un-subiect-mediatizat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starea pie\u021bei europene a utilajelor refabricate nu este un subiect mediatizat - Breezy Site\" \/>\n<meta property=\"og:description\" content=\"Practican\u021bii din industria electronicelor refabricate s-au reunit la Berlin pentru Retech Days Europe 2025, evenimentul principal pentru liderii \u0219i inovatorii din economia \u00een circuit \u00eenchis din domeniul electronicelor. 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Breezy s-a al\u0103turat personalit\u0103\u021bilor marcante de pe \u00eentregul continent pentru a face schimb de idei \u0219i a aborda provoc\u0103rile care modeleaz\u0103 viitorul industriei electronice secundare. 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