{"id":15358,"date":"2023-02-14T19:14:15","date_gmt":"2023-02-14T19:14:15","guid":{"rendered":"https:\/\/breezy.solardigital.com.ua\/obiectivul-era-de-15-dar-a-ajuns-la-23\/"},"modified":"2023-02-14T19:14:15","modified_gmt":"2023-02-14T19:14:15","slug":"obiectivul-era-de-15-dar-a-ajuns-la-23","status":"publish","type":"post","link":"https:\/\/breezy.band\/md-ro\/obiectivul-era-de-15-dar-a-ajuns-la-23\/","title":{"rendered":"Obiectivul era de 15%, dar a ajuns la 23%:"},"content":{"rendered":"<h3><strong>Obiective:<\/strong><\/h3>\n<p>Pentru a atinge o rat\u0103 de ata\u0219are la schimb de 15% (TIAR), atunci c\u00e2nd fiecare al \u0219aselea telefon nou este cump\u0103rat \u00een schimbul unuia folosit<\/p>\n<h3><strong>Solu\u021bii<\/strong><strong>:<\/strong><\/h3>\n<ul>\n<li>Gam\u0103 larg\u0103 de instrumente de marketing (reclame outdoor, zone Trade-In, puncte de contact, video \u00een magazin, e-mailuri, notific\u0103ri push, SMM etc.);<\/li>\n<li>recompensarea \u0219i recunoa\u0219terea personalului de v\u00e2nz\u0103ri (un bonus suplimentar pentru Trade-In, cu TIAR ca KPI blocant);<\/li>\n<li>Formarea personalului;<\/li>\n<li>Optimizarea proceselor de afaceri legate de Trade-In: reducerea documenta\u021biei, ajustarea contului personal, reducerea timpului de Trade-In;<\/li>\n<li>\u00cembun\u0103t\u0103\u021birea instrumentelor financiare: rate f\u0103r\u0103 dob\u00e2nd\u0103 pentru restul unei sume.<\/li>\n<\/ul>\n<h3><strong>Rezultate:<\/strong><\/h3>\n<ul>\n<li>TIAR 23% &#8211; aproape fiecare al patrulea telefon nou este cump\u0103rat \u00een schimbul unuia vechi;<\/li>\n<li>TIAR atinge 50% la lansare;<\/li>\n<li>Timpul de conversie a sc\u0103zut la 3,5 minute.<\/li>\n<\/ul>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_21.jpg\" alt=\"\"><\/p>\n<div style=\"background: #eeeeee; border: 1px solid #cccccc; padding: 5px 10px;\"><strong>iSpace<\/strong> este un partener autorizat al Apple \u00een Kazahstan, av\u00e2nd statutul de Apple Premium Partner, care indic\u0103 un profesionalism ridicat. \u00cen cele \u0219apte magazine iSpace din Astana, Almaty, Karaganda \u0219i Aktau, clien\u021bii vor g\u0103si gadgeturi Apple 100% originale, cu garan\u021bie oficial\u0103 \u0219i accesorii. \u00cen plus, \u00een iSpace, fiecare va sim\u021bi vibra\u021biile magazinelor Apple, unde pute\u021bi lucra cu orice dispozitiv Apple, urm\u0103ri demonstra\u021bii ale produselor recent lansate sau participa la cursuri de formare, ateliere \u0219i evenimente dedicate celor mai recente tehnologii.  <\/div>\n<p>\u00cen plus, echipa iSpace caut\u0103 solu\u021bii care s\u0103 creeze cea mai convenabil\u0103 \u0219i profitabil\u0103 experien\u021b\u0103 pentru clien\u021bi, pentru a face emo\u021biile tehnologiei Apple de calitate accesibile pentru mai mul\u021bi clien\u021bi.<\/p>\n<p>Trade-In este o astfel de solu\u021bie.<\/p>\n<h1><strong>Acesta este motivul pentru care Trade-In conteaz\u0103 pentru<\/strong> <strong>iSpace<\/strong><\/h1>\n<p><strong>Khalmurat Mussayev, \u0219eful departamentului de retail al<\/strong> <strong>iSpace<\/strong> <strong>KZ:<\/strong><\/p>\n<p><i>&#8220;Programul Trade-In este un instrument important pentru iSpace pentru a permite clien\u021bilor s\u0103 achizi\u021bioneze dispozitive Apple la un pre\u021b bun. Acest instrument eficient poate cre\u0219te v\u00e2nz\u0103rile \u0219i loialitatea clien\u021bilor cu abordarea \u0219i implementarea corect\u0103. Produsele originale Apple nu pot fi ieftine, deoarece fiecare inova\u021bie este \u00eenso\u021bit\u0103 de munca enorm\u0103 a echipelor de cercetare \u0219i dezvoltare, \u00eempreun\u0103 cu produc\u021bia de \u00eenalt\u0103 tehnologie cu un control strict al calit\u0103\u021bii. \u00cen acela\u0219i timp, orice model nou de iPhone, MacBook sau iPad este o dezvoltare revolu\u021bionar\u0103 pe care milioane de utilizatori doresc \u00een mod justificat s\u0103 o achizi\u021bioneze. Trade-In este o mare oportunitate de a reduce costul unui dispozitiv nou \u0219i, \u00een acela\u0219i timp, de a g\u0103si ce s\u0103 faci cu un gadget vechi. Prin urmare, acest instrument ajut\u0103 v\u00e2nz\u0103torii no\u0219tri s\u0103-\u0219i fac\u0103 treaba, iar iSpace &#8211; s\u0103 ne extindem cota de pia\u021b\u0103&#8221;.<\/i><\/p>\n<p>\u00cen\u021beleg\u00e2nd valoarea Trade-In pentru afacere, iSpace a abordat cu seriozitate implementarea \u0219i dezvoltarea programului. Ca furnizor, au ales de la \u00eenceput Breezy, principalul furnizor Trade-In din regiunea CSI. Acest parteneriat a permis o lansare de succes, rapid\u0103 \u0219i u\u0219oar\u0103 a serviciului. Cump\u0103r\u0103torii au acceptat de bun\u0103voie s\u0103 utilizeze Trade-In atunci c\u00e2nd au v\u0103zut transparen\u021ba \u0219i corectitudinea programului: de la contracte clare, f\u0103r\u0103 surprize cu litere mici, la evaluarea automat\u0103 prin intermediul unei aplica\u021bii unice \u00een magazin \u0219i prin intermediul calculatorului online iSpace.   <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1PXhvKYtC4p4dZghDSKyM2EZyj_aR_ruY\/preview\" width=\"100%\" height=\"460\"><\/iframe><\/p>\n<p>Dup\u0103 cum se spune, &#8220;Bine \u00eenceput este pe jum\u0103tate f\u0103cut&#8221;. A doua jum\u0103tate a rezultatelor extraordinare pe care Trade-In le aduce ast\u0103zi \u00een afaceri const\u0103 \u00een munca sistematic\u0103 \u0219i sever\u0103 a furnizorului \u0219i a comerciantului cu am\u0103nuntul. <\/p>\n<p><strong>Andrii Kosar, director general al Breezy:<\/strong><\/p>\n<p><i>&#8220;Breezy furnizeaz\u0103 serviciul Trade-In \u00een aproape 40 dintre cele mai mari lan\u021buri de magazine de electronice din 7 \u021b\u0103ri. Aceast\u0103 experien\u021b\u0103 ne-a \u00eenv\u0103\u021bat c\u0103 succesul Trade-In depinde \u00een mod direct de sinergia dintre un furnizor \u0219i un retailer. Atunci c\u00e2nd fiecare parte interesat\u0103 se str\u0103duie\u0219te s\u0103 fac\u0103 programul s\u0103 creasc\u0103 vertiginos, rezultatul nu este o lung\u0103 a\u0219teptare. Responsabilitatea noastr\u0103, \u00een calitate de furnizor, este s\u0103 furniz\u0103m un instrument de calitate, s\u0103 form\u0103m personalul \u0219i s\u0103 r\u0103m\u00e2nem \u00een contact \u00een toate etapele pentru a aborda o situa\u021bie de pia\u021b\u0103 \u00een schimbare. Un partener, la r\u00e2ndul s\u0103u, implementeaz\u0103 solu\u021bia, stabile\u0219te obiective pentru v\u00e2nz\u0103tori \u0219i monitorizeaz\u0103 atingerea acestora, comunic\u0103 cu clien\u021bii \u0219i ia alte m\u0103suri pe care furnizorul nu le poate influen\u021ba \u00eentotdeauna, dar care sunt importante pentru eficien\u021ba programului. Dac\u0103 exist\u0103 un tandem puternic, va exista un rezultat care dep\u0103\u0219e\u0219te cele mai \u00eendr\u0103zne\u021be a\u0219tept\u0103ri. A\u0219a cum vedem \u00een iSpace&#8221;.<\/i><\/p>\n<h2><strong>Obiective ambi\u021bioase<\/strong><\/h2>\n<p>Fiind o companie orientat\u0103 c\u0103tre rezultate, cu o abordare analitic\u0103, iSpace a stabilit imediat obiective ambi\u021bioase pentru program &#8211; s\u0103 ating\u0103 o pondere de 15% a tranzac\u021biilor Trade-In \u00een totalul v\u00e2nz\u0103rilor (Trade-In Attachment Rate sau TIAR). Acest plan ambi\u021bios presupune c\u0103 fiecare al \u0219aselea dispozitiv nou va fi cump\u0103rat \u00een schimbul unuia vechi. Acesta este un indicator ridicat pentru pia\u021ba din Kazahstan \u0219i din \u00eentreaga regiune CSI.  <\/p>\n<p>Pentru a atinge obiectivele, echipa iSpace \u00eempreun\u0103 cu Breezy au ac\u021bionat \u00een mai multe direc\u021bii: marketing, lucrul cu personalul, instrumente financiare \u0219i optimizarea proceselor de afaceri. Fiecare dintre acestea a avut un impact asupra rezultatului general al programului. <\/p>\n<h1><strong>Pas cu pas<\/strong><\/h1>\n<h2><strong>Marketing<\/strong><\/h2>\n<p>O sarcin\u0103 esen\u021bial\u0103 dup\u0103 lansare a fost con\u0219tientizarea clien\u021bilor cu privire la disponibilitatea Trade-In \u00een iSpace \u0219i beneficiile acesteia pentru ei. \u00cen acest scop, au fost utilizate media din magazin \u0219i media externe. <\/p>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_3.jpg\" alt=\"\"><\/p>\n<p>Aceste <strong>instrumente externe<\/strong> au dat rezultate promi\u021b\u0103toare:<\/p>\n<p>&#8211; Cutii luminoase \u0219i bannere \u00een zonele cu trafic intens din centrele comerciale \u00een care sunt situate magazinele iSpace;<\/p>\n<p>&#8211; Trimiterea de e-mailuri clien\u021bilor, notific\u0103ri push \u0219i SMM;<\/p>\n<p>&#8211; Canal de parteneri: Wolt, Parmigiano Group, Air Astana, etc.<\/p>\n<p>Aceste <strong>instrumente din magazin<\/strong> produc rezultate bune:<\/p>\n<p><strong>Zonele Trade-In<\/strong> sunt mese de expozi\u021bie \u00eentr-un magazin, unde clien\u021bii g\u0103sesc diverse produse, le pot \u021bine \u00een m\u00e2n\u0103 \u0219i pot ob\u021bine o experien\u021b\u0103 de utilizare. \u00cen fiecare astfel de loca\u021bie, exist\u0103 un iPad cu o pagin\u0103 de calculator online preinstalat\u0103, unde clien\u021bii pot evalua ce reducere le va aduce vechiul dispozitiv dac\u0103 \u00eel predau prin Trade-In. Exist\u0103, de asemenea, cel mai popular model de iPhone Trade-In &#8211; acesta informeaz\u0103 clien\u021bii despre grade \u0219i diferen\u021bele dintre ele. Dac\u0103 clien\u021bii sunt interesa\u021bi de ofert\u0103, ace\u0219tia vor solicita consultantului informa\u021bii suplimentare.   <\/p>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_4.jpg\" alt=\"\"><\/p>\n<p><strong>Khalmurat Mussayev, \u0219eful departamentului de retail al<\/strong> <strong>iSpace<\/strong> <strong>KZ:<\/strong><\/p>\n<p><i>&#8220;Succesul Trade-In depinde \u00een mare m\u0103sur\u0103 de comunicarea consultant-client. \u00cens\u0103, uneori, atunci c\u00e2nd are loc un flux proeminent de persoane &#8211; de exemplu, \u00een timpul lans\u0103rii unui nou model sau al unui program de re\u00eenc\u0103rcare \u0219i al boom-ului aferent &#8211; este posibil ca consultantul s\u0103 nu aib\u0103 suficient timp pentru a spune fiec\u0103rui client despre program. Prin urmare, am plasat suficiente informa\u021bii despre Trade-In \u00een locurile de aten\u021bie ale consumatorilor (zonele de intrare \u0219i de checkout, mesele de demonstra\u021bie a produselor, televizoarele). Dac\u0103 apare interesul, clientul va cere consultantului detalii despre program&#8221;.<\/i><\/p>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_5.jpg\" alt=\"\"><\/p>\n<p><strong>Videoclipul publicitar<\/strong> despre program \u0219i beneficiile acestuia a fost difuzat pe televizoarele din toate lan\u021burile de magazine \u0219i a ap\u0103rut la fiecare 5 minute pe tabletele din toate punctele de v\u00e2nzare.<\/p>\n<p><strong>Punctele de contact<\/strong> &#8211; anun\u021buri \u00een format A4 (\u00een zona de checkout) \u0219i A6 (\u00een zona de intrare) cu motto-ul captivant &#8220;Vom \u021bine cont de vechile dvs. dispozitive Apple atunci c\u00e2nd cump\u0103r\u0103m echipamente noi&#8221; au atras aten\u021bia cump\u0103r\u0103torilor asupra programului. Codul QR duce la un calculator online unde ace\u0219tia au putut vedea ce beneficii ar aduce vechiul gadget. <\/p>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_6.jpg\" alt=\"\"><\/p>\n<h2><strong>Gestionarea personalului<\/strong><\/h2>\n<p>Echipa iSpace \u00ee\u0219i d\u0103 seama c\u0103 succesul v\u00e2nz\u0103rilor este str\u00e2ns legat de abilit\u0103\u021bile for\u021belor de v\u00e2nz\u0103ri. Trade-In nu face excep\u021bie: eficien\u021ba programului este legat\u0103 de abordarea obiec\u021biilor, disponibilitatea consultan\u021bilor de a recomanda, \u00een\u021belegerea motiva\u021biei clien\u021bilor \u0219i, desigur, \u00eencrederea v\u00e2nz\u0103torului \u00een produs. Aceast\u0103 direc\u021bie din iSpace a beneficiat de o aten\u021bie deosebit\u0103.  <\/p>\n<p><strong>Educa\u021bie.<\/strong>  Breezy formatorii au dedicat peste 40 de ore de instruire personalului de v\u00e2nz\u0103ri iSpace. Atelierele au fost orientate c\u0103tre detaliile tehnice ale programului (evaluarea \u0219i clasificarea gadgeturilor) \u0219i abilit\u0103\u021bile de v\u00e2nzare (principalele beneficii \u0219i gestionarea obiec\u021biilor). <\/p>\n<p><strong>Recompens\u0103.<\/strong>  Pentru a parafraza o expresie binecunoscut\u0103, pute\u021bi ajunge mult mai departe cu un cuv\u00e2nt bun \u0219i un KPI dec\u00e2t doar cu un cuv\u00e2nt bun. \u00cen iSpace, atingerea de c\u0103tre v\u00e2nz\u0103tor a indicatorului stabilit de TIAR afecteaz\u0103 semnificativ nivelul s\u0103u de remunerare. Dac\u0103 indicatorul stabilit este atins, v\u00e2nz\u0103torul prime\u0219te un bonus at\u00e2t pentru dispozitiv, c\u00e2t \u0219i pentru Trade-In. Acest indicator este, de asemenea, un factor de blocare: dac\u0103 nu este atins, v\u00e2nz\u0103torii pierd \u0219i bonusul pentru produsul principal. Alegerea \u00eentre a primi mult sau a nu primi nimic este evident\u0103.    <\/p>\n<p><strong>Khalmurat Mussayev, \u0219eful departamentului de retail al<\/strong> <strong>iSpace<\/strong> <strong>KZ:<\/strong><\/p>\n<p><i>&#8220;De la \u00eenceput, am crezut c\u0103 Trade-In va fi un instrument extraordinar pentru personalul de v\u00e2nz\u0103ri \u00een vederea cre\u0219terii v\u00e2nz\u0103rilor. Tot ce aveam nevoie era s\u0103 dep\u0103\u0219im rezisten\u021ba ini\u021bial\u0103 care apare adesea la \u00eent\u00e2lniri noi. Recompensa personalului i-a motivat pe consultan\u021bii no\u0219tri s\u0103 recomande activ Trade-In clien\u021bilor. Ca urmare, au v\u0103zut c\u0103 consumatorii r\u0103spund bine la astfel de oferte, iar programul este util pentru cump\u0103r\u0103tori, pentru companie \u0219i pentru ei.   <\/i><\/p>\n<p><i>\u00cen plus fa\u021b\u0103 de recompens\u0103, confirm\u0103m importan\u021ba Trade-In pentru companie printr-o atitudine personal\u0103. \u00cen timpul discu\u021biei periodice a rezultatelor, am recunoscut angaja\u021bii cu cele mai bune rezultate Trade-In \u0219i am eviden\u021biat realiz\u0103rile \u0219i cele mai bune practici ale acestora&#8221;. <\/i><\/p>\n<p>Breezy a motivat, de asemenea, personalul de v\u00e2nz\u0103ri: Echipamentele Apple \u0219i alte premii frumoase au fost trase la sor\u021bi printre v\u00e2nz\u0103torii cu cea mai bun\u0103 performan\u021b\u0103 de Trade-In.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1OvVKJdGCRcRneLMSDhe7gQxpOf_5kLWR\/preview\" width=\"100%\" height=\"460\"><\/iframe><\/p>\n<h2><\/h2>\n<h2><strong>Optimizarea proceselor de afaceri<\/strong><\/h2>\n<p>\u00cen plus, iSpace a accelerat de aproape patru ori Trade-In-ul.<\/p>\n<p>Echipa a g\u0103sit &#8220;acceleratori&#8221; neeviden\u021bi:<\/p>\n<p>&#8211; <strong>Viteza conexiunii la internet<\/strong>. Timpul de evaluare a gadgeturilor \u0219i de preg\u0103tire a unei oferte depinde de viteza conexiunii la internet. Prin urmare, timpul de tranzac\u021bionare Trade-In a fost redus dup\u0103 ce l-au crescut \u00een toate magazinele.  <\/p>\n<p>&#8211; <strong>Documenta\u021bie<\/strong>. Exper\u021bii iSpace \u0219i Breezy au lucrat cu contractul \u0219i l-au mic\u0219orat la o foaie A4 &#8211; acum, un client poate citi un document mai u\u0219or \u0219i mai rapid. <\/p>\n<p>&#8211; <strong>Contul personal<\/strong>. Breezy a f\u0103cut munca \u00een contul personal at\u00e2t de convenabil\u0103 \u00eenc\u00e2t personalul de v\u00e2nz\u0103ri petrece un timp minim proces\u00e2nd tranzac\u021biile Trade-In. <\/p>\n<p>Ca rezultat, timpul a fost redus de la 12 la 3,5 minute per dispozitiv.<\/p>\n<h2><strong>Instrumente financiare<\/strong><\/h2>\n<p>Echipa iSpace a negociat cu b\u0103ncile pentru a concepe un plan de rate convenabil pentru clien\u021bi. Ini\u021bial, b\u0103ncile au oferit rate doar pentru pre\u021bul total al dispozitivului. Dar, dup\u0103 negocieri complexe, compania a dezvoltat un produs financiar mai interesant pentru clien\u021bi &#8211; un plan de rate f\u0103r\u0103 dob\u00e2nd\u0103 timp de 12 luni pentru soldul sumei.  <\/p>\n<h2><strong>Mecanic\u0103 nou\u0103 Trade-In<\/strong><\/h2>\n<p>Breezy a propus \u00eembun\u0103t\u0103\u021birea mecanismului ini\u021bial simplu de schimb Apple-to-Apple pentru a atrage mai mul\u021bi consumatori \u00een program. A\u0219a a ap\u0103rut schimbul non-Apple-to-Apple, \u00een special pentru consumatorii care doresc s\u0103 treac\u0103 la produse Apple de la alte m\u0103rci. Urm\u0103torul pas este schimbul multiplu: pute\u021bi preda un num\u0103r nelimitat de gadgeturi de diferite m\u0103rci \u0219i pute\u021bi pl\u0103ti cu ele p\u00e2n\u0103 la 100% din costul oric\u0103rui dispozitiv disponibil \u00een iSpace. Aceast\u0103 libertate de alegere a f\u0103cut Trade-In \u0219i mai popular printre clien\u021bii lan\u021bului.   <\/p>\n<p><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/ispace_7.jpg\" alt=\"\"><\/p>\n<h2><strong>Informare \u00een timpul precomand\u0103rii noului model<\/strong><\/h2>\n<p>V\u00e2rfurile de v\u00e2nz\u0103ri Trade-In sunt \u00een mod tradi\u021bional ridicate \u00een timpul perioadei de lansare. iSpace a pus \u00een aplicare tendin\u021ba puternic\u0103 prin informarea clien\u021bilor cu privire la program \u00een timp ce ace\u0219tia f\u0103ceau precomand\u0103 online. Echipa centrului de apeluri sun\u0103 clien\u021bii de pe lista de a\u0219teptare \u0219i le ofer\u0103 s\u0103 pl\u0103teasc\u0103 o parte din pre\u021bul noului telefon cu un dispozitiv vechi. Clientul poate g\u0103si reducerea \u00een calculatorul online sau \u00een magazin, unde poate preda imediat un telefon vechi \u0219i primi unul nou, \u00een timp ce angaja\u021bii iSpace se vor ocupa de transferul sigur al datelor. Pentru a gestiona fluxul de clien\u021bi care doresc s\u0103 predea un gadget vechi \u00een detrimentul unuia nou, Breezy \u00ee\u0219i implic\u0103 exper\u021bii \u00een magazinele cu un v\u00e2rf de \u00eenc\u0103rcare pentru un Trade-In rapid.    <\/p>\n<p>Aceast\u0103 abordare cre\u0219te at\u00e2t v\u00e2nz\u0103rile de modele noi, c\u00e2t \u0219i fidelitatea clien\u021bilor, deoarece ace\u0219tia simt o grij\u0103 autentic\u0103 din partea magazinului \u0219i dorin\u021ba de a lucra \u00eempreun\u0103 pentru a g\u0103si cea mai bun\u0103 solu\u021bie.\u0412\u043c\u0435\u0441\u0442\u043e \u0432\u044b\u0432\u043e\u0434\u043e\u0432.<\/p>\n<h2><strong>\u00cen loc de concluzii  <\/strong><\/h2>\n<p>Abordarea holistic\u0103 iSpace \u0219i Breezy a contribuit la dep\u0103\u0219irea obiectivelor ini\u021bial ambi\u021bioase. Ca urmare, TIAR a urcat la 23%. Aceasta \u00eenseamn\u0103 c\u0103 aproape fiecare al patrulea telefon nou din iSpace este v\u00e2ndut \u00een schimbul unuia vechi. \u00cen timpul lans\u0103rii unui nou model, acest num\u0103r ajunge la 50%.   <\/p>\n<p><strong>Olzhas Amalbayev, director general al iSpace KZ:<\/strong><\/p>\n<p><i>&#8220;Prioritatea iSpace \u00een calitate de Apple Premium Partner este loialitatea real\u0103 a clien\u021bilor fa\u021b\u0103 de lan\u021bul nostru \u0219i fa\u021b\u0103 de marca Apple. Aceasta este o rela\u021bie pe termen lung construit\u0103 pe respect, \u00eencredere \u0219i responsabilitate. \u00cen acela\u0219i mod, facem rela\u021bii cu partenerii no\u0219tri, deoarece numai o astfel de cooperare permite sinergia ac\u021biunilor tuturor p\u0103r\u021bilor interesate. Sunt \u00eenc\u00e2ntat s\u0103 constat c\u0103 Breezy este un astfel de partener.   <\/i><\/p>\n<p><i>Colaborarea noastr\u0103 ne permite s\u0103 \u00eembun\u0103t\u0103\u021bim experien\u021ba clien\u021bilor \u0219i s\u0103 g\u0103sim solu\u021bii pentru a face produsele Apple revolu\u021bionare accesibile pentru c\u00e2t mai mul\u021bi oameni. Programul Trade-In este un instrument puternic \u00een acest sens. Sunt sigur c\u0103 num\u0103rul de utilizatori ai programului Trade-In va cre\u0219te. Pentru mul\u021bi dintre ei, actualizarea echipamentelor \u00een acest mod va deveni o rutin\u0103&#8221;.   <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obiective: Pentru a atinge o rat\u0103 de ata\u0219are la schimb de 15% (TIAR), atunci c\u00e2nd fiecare al \u0219aselea telefon nou este cump\u0103rat \u00een schimbul unuia folosit Solu\u021bii: Gam\u0103 larg\u0103 de instrumente de marketing (reclame outdoor, zone Trade-In, puncte de contact, video \u00een magazin, e-mailuri, notific\u0103ri push, SMM etc.); recompensarea \u0219i recunoa\u0219terea personalului de v\u00e2nz\u0103ri (un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[491],"tags":[506],"country":[736],"class_list":["post-15358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cazuri","tag-trade-in-md-ro","country-all-md-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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