{"id":15297,"date":"2023-04-04T12:10:28","date_gmt":"2023-04-04T12:10:28","guid":{"rendered":"https:\/\/breezy.solardigital.com.ua\/cum-contribuie-trade-in-la-imbunatatirea-serviciilor-si-a-atractivitatii-pentru-clienti-reducand-in-acelasi-timp-costurile\/"},"modified":"2023-04-04T12:10:28","modified_gmt":"2023-04-04T12:10:28","slug":"cum-contribuie-trade-in-la-imbunatatirea-serviciilor-si-a-atractivitatii-pentru-clienti-reducand-in-acelasi-timp-costurile","status":"publish","type":"post","link":"https:\/\/breezy.band\/md-ro\/cum-contribuie-trade-in-la-imbunatatirea-serviciilor-si-a-atractivitatii-pentru-clienti-reducand-in-acelasi-timp-costurile\/","title":{"rendered":"Cum contribuie Trade-In la \u00eembun\u0103t\u0103\u021birea serviciilor \u0219i a atractivit\u0103\u021bii pentru clien\u021bi, reduc\u00e2nd \u00een acela\u0219i timp costurile"},"content":{"rendered":"<p><strong>Obiective:&nbsp;<\/strong><\/p>\n<ul>\n<li>Cre\u0219terea performan\u021bei financiare a Trade-In<\/li>\n<li>Asigura\u021bi experien\u021ba perfect\u0103 a clientului<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Solu\u021bie:&nbsp;<\/strong><\/p>\n<ul>\n<li>Analiza &#8220;Customer Journey Map&#8221; (CJM) pentru Trade-In \u00een vederea identific\u0103rii \u0219i atenu\u0103rii poten\u021bialelor obstacole;<\/li>\n<li>Canale online: calculator online \u0219i informa\u021bii despre Trade-In \u00een ofertele speciale, paginile Ghidului Mechta, etc.;&nbsp;<\/li>\n<li>Activit\u0103\u021bi \u00een magazin:&nbsp;\n<ul>\n<li>Brandingul uniform al personalului de v\u00e2nz\u0103ri;&nbsp;<\/li>\n<li>Marcajul punctului de control;&nbsp;<\/li>\n<li>Instruirea personalului cu privire la beneficiile programului.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Rezultat:&nbsp;<\/strong><\/p>\n<p>Num\u0103rul de achizi\u021bii prin Trade-In prin Breezy \u00eenmul\u021bit cu 1,7 ori pe lun\u0103 \u00een medie (iulie 2022-februarie 2023).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interesant:<\/strong>&nbsp;<\/p>\n<ul>\n<li>Puncte de control, uniforme \u0219i m\u0103rci POS gestionate de Breezy.<\/li>\n<li>Breezy a furnizat un calculator online<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_1.jpg\" style=\"width: 100%\"><\/p>\n<p>&nbsp;<\/p>\n<div style=\"background:#eeeeee;border:1px solid #cccccc;padding:5px 10px;\"><strong>Mechta.kz<\/strong> este un lan\u021b specializat de magazine de electronice \u0219i electrocasnice, unul dintre cele mai importante lan\u021buri de magazine de electrocasnice din Kazahstan. Lan\u021bul include 105 magazine \u00een 45 de ora\u0219e din Kazahstan \u0219i <ins><strong><a href=\"http:\/\/www.mechta.kz\/\">www.mechta.kz<\/a><\/strong><\/ins>. Acestea ofer\u0103 mai mult de 20 de mii de tipuri de produse. Mai mult de 4500 de angaja\u021bi lucreaz\u0103 \u00een cadrul lan\u021bului.   <\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Valoarea Trade-In pentru crearea experien\u021bei clien\u021bilor<\/strong><\/h2>\n<p>Grija fa\u021b\u0103 de client este una dintre valorile Mechta.kz. Prin urmare, furnizarea unei experien\u021be impecabile clien\u021bilor \u00een toate etapele comunic\u0103rii dintre client \u0219i companie este esen\u021bial\u0103 pentru procesele de afaceri ale lan\u021bului. <\/p>\n<p>&nbsp;<\/p>\n<p>Misiunea companiei este de a face via\u021ba oamenilor mai luminoas\u0103 \u0219i mai confortabil\u0103. Programul Trade-In corespunde perfect sarcinii, permi\u021b\u00e2nd clien\u021bilor s\u0103 \u00ee\u0219i fac\u0103 via\u021ba mai luminoas\u0103 cu aparate de marc\u0103, bucur\u00e2ndu-se \u00een acela\u0219i timp de confort, servicii perfecte \u0219i beneficii pentru toate p\u0103r\u021bile interesate. <\/p>\n<p>&nbsp;<\/p>\n<p>Cunoscutul blogger din Kazahstan Shynar Mejanova \u00eemp\u0103rt\u0103\u0219e\u0219te pe <ins><a href=\"https:\/\/www.instagram.com\/reel\/CoZ9WOqg-KL\/?igshid=YmMyMTA2M2Y=\">Instagram<\/a><\/ins> c\u00e2t de rapid, u\u0219or \u0219i benefic v\u0103 pute\u021bi actualiza telefonul vechi cu unul nou cu Trade-In by Breezy \u00een <ins><a href=\"http:\/\/www.mechta.kz\">Mechta.kz<\/a><\/ins> magazine:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" frameborder=\"0\" height=\"903\" src=\"https:\/\/www.youtube.com\/embed\/rglTFl0woVE\" title=\"\u0428\u044b\u043d\u0430\u0440 \u041c\u0435\u0434\u0436\u0430\u043d\u043e\u0432\u0430 \u043e Trade-In \u043e\u0442 Breezy \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 mechta.kz (\u043f\u043e\u0441\u0442)\" width=\"508\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Cump\u0103r\u0103torii \u00ee\u0219i pot permite un produs mai scump datorit\u0103 Trade-In, chiar \u0219i f\u0103r\u0103 un plan de rate sau un \u00eemprumut. \u00cen plus, ei pot sc\u0103pa rapid \u0219i \u00een siguran\u021b\u0103 de gadgeturile vechi f\u0103r\u0103 a contacta site-uri web \u0219i v\u00e2nz\u0103tori dubio\u0219i &#8211; totul \u00eentr-un singur loc \u0219i \u00een c\u00e2teva minute. Astfel, pute\u021bi ceda un num\u0103r nelimitat de echipamente pentru a acoperi p\u00e2n\u0103 la 100% din costul unui dispozitiv nou.  <\/p>\n<p>&nbsp;<\/p>\n<p>Trade-In permite comercian\u021bilor cu am\u0103nuntul s\u0103 amplifice v\u00e2nz\u0103rile directe de gadgeturi datorit\u0103 achizi\u021biilor repetate, v\u00e2nz\u0103rilor \u00eencruci\u0219ate \u0219i cre\u0219terii cecului mediu. \u00cen plus, deoarece mai mul\u021bi clien\u021bi \u00ee\u0219i pot permite s\u0103 cumpere aparate cu Trade-In f\u0103r\u0103 a recurge la un \u00eemprumut sau la un plan de rate, aceasta ajut\u0103 re\u021beaua s\u0103 reduc\u0103 costurile aferente. <\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen plus, Trade-In contribuie la dezvoltarea economiei prin cre\u0219terea pie\u021bei: oamenii cump\u0103r\u0103 bunuri mai scumpe cu o utilizare mai redus\u0103 a \u00eemprumutului.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0218i mediul are de c\u00e2\u0219tigat. \u00cen Kazahstan se acumuleaz\u0103 anual peste 136 000 de tone de de\u0219euri electronice, ceea ce \u00eenseamn\u0103 7,3 kg per locuitor al \u021b\u0103rii. Din p\u0103cate, doar aproximativ 8% dintre acestea vor fi eliminate \u00een siguran\u021b\u0103, iar restul de peste 90% \u00ee\u0219i vor g\u0103si locul \u00een depozitele de de\u0219euri, otr\u0103vind solul \u0219i apa cu metale grele \u0219i alte substan\u021be periculoase. Trade-Ins prelunge\u0219te ciclul de via\u021b\u0103 al aparatelor \u0219i \u00eencetine\u0219te ritmul de cre\u0219tere a de\u0219eurilor electronice, care a crescut cu 50% \u00een ultimii 10 ani.   &nbsp;&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_6.jpg\" style=\"width:100%\"><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Harta parcursului clientului (CJM) Abordarea serviciului<\/strong><\/h2>\n<p>Chiar \u0219i un serviciu at\u00e2t de u\u0219or de utilizat \u0219i de benefic pentru to\u021bi cei implica\u021bi, cum este Trade-In, ar trebui s\u0103 ofere clientului experien\u021ba potrivit\u0103 pentru a deveni performant \u0219i popular. Prin urmare, companiile care iau \u00een serios UX utilizeaz\u0103 metodologia CJM. <\/p>\n<p>&nbsp;<\/p>\n<p>Harta parcursului clientului (CJM) este o metodologie care ajut\u0103 la vizualizarea modului \u00een care un client trece de la prima \u00eent\u00e2lnire cu un brand, produs sau serviciu la cump\u0103rare. Realizarea de unde vin clien\u021bii \u0219i a circumstan\u021belor \u00een care iau decizii de cump\u0103rare cre\u0219te conversiile. \u00cen cazul \u00een care clien\u021bii \u00eent\u00e2lnesc obstacole despre care o companie trebuie s\u0103 afle pe drumul c\u0103tre cump\u0103rare, ace\u0219tia vor \u00eencerca s\u0103 rezolve singuri problema. Dac\u0103 nu reu\u0219esc, achizi\u021bia nu va avea loc, iar compania nu va beneficia.   <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Arman Yermagambetov, Director categoria IT\/TC, Mechta.kz:<\/strong><\/p>\n<p><i>&#8220;La lansarea Trade-In, echipa noastr\u0103 a analizat parcursul clientului pentru program \u0219i a g\u0103sit pa\u0219i care trebuie \u00eembun\u0103t\u0103\u021bi\u021bi pentru a face experien\u021ba clientului f\u0103r\u0103 cusur. De exemplu, am observat: atunci c\u00e2nd clien\u021bii primesc informa\u021bii despre program de la un consultant \u00eentr-un magazin av\u00e2nd deja o nevoie con\u0219tient\u0103 de a cump\u0103ra un produs, atunci, \u00een majoritatea cazurilor, nu pot beneficia imediat de program, \u00een timp ce o cutie original\u0103 sau accesorii care m\u0103resc oferta Trade-In l\u0103sate acas\u0103. Procesul de transfer al datelor de pe un dispozitiv vechi dureaz\u0103 \u0219i el. Poate face ca un client s\u0103 se \u00eentoarc\u0103 acas\u0103 f\u0103r\u0103 un aparat nou. Face procesul mai complicat pentru un client \u0219i, ca urmare, conversia scade &#8211; la urma urmei, acesta poate vedea oferta unui concurent \u00een apropierea casei sale sau, din anumite motive, \u00ee\u0219i schimb\u0103 decizia de a cump\u0103ra. A\u0219adar, informarea \u00een prealabil a clien\u021bilor cu privire la program prin intermediul instrumentelor de marketing este important\u0103&#8221;.&nbsp;<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Cel mai bun rezultat este ob\u021binut atunci c\u00e2nd clien\u021bii \u0219tiu deja despre Trade-In \u00eenainte de a vizita un magazin pentru a lua decizia de a cump\u0103ra un gadget nou. Ca urmare a analizei, au fost identificate principalele scenarii pentru luarea unei decizii de cump\u0103rare. <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_5.jpg\" style=\"width: 100%\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nu exist\u0103 preferin\u021be specifice.<\/strong> Un client nu are o solicitare specific\u0103 cu privire la model, dar trebuie s\u0103 \u00eenlocuiasc\u0103 un gadget vechi care nu-i mai satisface nevoile (nu are suficient\u0103 memorie sau capacitate a bateriei, nu suport\u0103 anumite aplica\u021bii, calitatea slab\u0103 a camerei etc.). \u00cen aceast\u0103 situa\u021bie, el afl\u0103 recenzii, compar\u0103 specifica\u021biile tehnice online, cere recomand\u0103ri prietenilor sau viziteaz\u0103 un magazin pentru o consulta\u021bie. El reac\u021bioneaz\u0103 prompt la ofertele speciale cu condi\u021bii favorabile, inclusiv Trade-In \u0219i sfaturile v\u00e2nz\u0103torului la punctul de v\u00e2nzare. \u00cen majoritatea cazurilor, clien\u021bii monitorizeaz\u0103 mai \u00eent\u00e2i informa\u021biile online \u0219i abia apoi viziteaz\u0103 magazinul pentru a compara alternativele preselectate, pentru a \u021bine gadgetul \u00een m\u00e2n\u0103 \u0219i pentru a \u00eentreba consultantul despre detalii.   <\/p>\n<p><strong>Solu\u021bie:<\/strong> posta\u021bi informa\u021bii despre Trade-In \u00eempreun\u0103 cu oferte promo\u021bionale. Astfel, un client va fi informat \u00een prealabil despre program \u0219i poate afla imediat pre\u021bul aproximativ al unui gadget vechi datorit\u0103 calculatorului online. Calculatorul dezvoltat de Breezy este u\u0219or de integrat \u00een site \u0219i ajut\u0103 clientul s\u0103 afle beneficiul real \u00een primele cinci secunde care sunt esen\u021biale pentru decizia de cump\u0103rare. Apoi, c\u00e2nd decizia este luat\u0103, un client are timp s\u0103 decid\u0103 c\u00e2te \u0219i ce gadgeturi poate preda, s\u0103 g\u0103seasc\u0103 ambalajul \u0219i accesoriile (dac\u0103 exist\u0103) \u0219i s\u0103 vin\u0103 la magazin cu toate cele necesare.   <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_4.jpg\" style=\"width: 100%\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0218tiu ce vreau.<\/strong> Un client \u0219tie exact ce model \u00ee\u0219i dore\u0219te \u0219i caut\u0103 cea mai bun\u0103 ofert\u0103 de pre\u021b. Prin urmare, el urmeaz\u0103 un traseu de achizi\u021bie similar celui din solu\u021bia anterioar\u0103. La urma urmei, Trade-In este cea mai bun\u0103 oportunitate de a economisi bani.  <\/p>\n<p><strong>Doar \u00een trecere.<\/strong> Clien\u021bii nu inten\u021bionau s\u0103 cumpere nimic, dar ofertele speciale i-au f\u0103cut s\u0103 se g\u00e2ndeasc\u0103. De exemplu, \u00een timp ce alegeau alte echipamente (frigider, aspirator etc.) pe internet sau \u00een magazin, au observat informa\u021bii despre Trade-In, care au \u00eenl\u0103turat obiec\u021bia existent\u0103 conform c\u0103reia un telefon nou nu este accesibil acum. <\/p>\n<p><strong>Solu\u021bie:<\/strong> Informa\u021bii \u00een magazin despre program. Pentru a evita &#8220;orbirea publicitar\u0103&#8221;, atunci c\u00e2nd un client \u00eenceteaz\u0103 s\u0103 o observe din cauza abunden\u021bei de bannere, afi\u0219e, pliante \u0219i alte tipuri de publicitate, au fost utiliza\u021bi purt\u0103tori non-standard &#8211; consultan\u021bi. V\u00e2nz\u0103torii de smartphone-uri din toate magazinele Mechta.kz poart\u0103 tricouri de marc\u0103 cu o ofert\u0103 \u00een cadrul programului Trade-In. Ace\u0219tia sunt prezen\u021bi \u00een mod constant pe ringul de tranzac\u021bionare \u0219i, datorit\u0103 designului atr\u0103g\u0103tor, mesajul este foarte vizibil. Furnizorul Breezy a instruit to\u021bi consultan\u021bii s\u0103 lucreze cu Trade-In conform unui program unic de cursuri de masterat \u0219i seminarii. Prin urmare, fiecare v\u00e2nz\u0103tor \u0219tie cum s\u0103 abordeze obiec\u021biile \u0219i recomand\u0103 \u00een mod activ Trade-In clien\u021bilor.     <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_7.jpg\" style=\"width: 100%\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alexander Pogrebniak, director general al Breezy KZ:&nbsp;<\/strong><\/p>\n<p><i>&#8220;De\u0219i Trade-In nu este \u00eenc\u0103 la fel de r\u0103sp\u00e2ndit \u00een Kazahstan cum este, de exemplu, \u00een SUA, clien\u021bii apreciaz\u0103 serviciul.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><i>\u00cen prezent, principala surs\u0103 de informa\u021bii despre aceasta este personalul de v\u00e2nz\u0103ri al lan\u021burilor. Este excelent, deoarece \u00een fiecare lun\u0103, tot mai mul\u021bi oameni afl\u0103 despre Trade-In. Dar clien\u021bii pot s\u0103 nu fie preg\u0103ti\u021bi pentru Trade-In chiar acum, c\u00e2nd primesc informa\u021bii despre program \u00een momentul achizi\u021biei. Cineva, de exemplu, mai are acas\u0103 c\u00e2teva dispozitive vechi care ar putea fi schimbate, dar cere s\u0103 p\u0103r\u0103seasc\u0103 un magazin pentru a le ridica. Acest lucru reduce conversia lan\u021bului, deoarece nu po\u021bi fi sigur c\u0103 un client se va \u00eentoarce la magazin \u00een loc s\u0103 fac\u0103 schimbul \u00een alt loc.    <\/i><\/p>\n<p>&nbsp;<\/p>\n<p><i>Partenerii no\u0219tri de la Mechta.kz sunt foarte con\u0219tien\u021bi de factorii comportamentali ai clien\u021bilor lor, a\u0219a c\u0103 au acceptat cu entuziasm propunerea noastr\u0103 pentru activit\u0103\u021bi comune de marketing. Scopul nostru este de a informa clien\u021bii cu privire la disponibilitatea Trade-In \u00een avans prin intermediul YouTube, al plasamentelor \u00een exterior \u0219i \u00een magazin, cum ar fi brandingul pentru tricouri, con\u021binutul TV sau brandingul pentru zona de intrare. Aceast\u0103 abordare ajut\u0103 la informarea vizitatorilor care au venit pentru un alt produs sau care doar au trecut pe acolo despre program. Dar din acel moment, ei vor fi deja con\u0219tien\u021bi de program, iar atunci c\u00e2nd se vor decide s\u0103 cumpere, vor veni la magazinul Mechta.kz complet \u00eenarma\u021bi cu tot arsenalul de dispozitive vechi pentru a ob\u021bine reducerea maxim\u0103 \u00een Trade-In&#8221;.   <\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Cunoscutul blogger din Kazahstan Shynar Mejanova \u00eemp\u0103rt\u0103\u0219e\u0219te pe <a href=\"https:\/\/www.instagram.com\/shynar_mejanova\/\"><ins>Instagram<\/ins><\/a> c\u00e2t de rapid, u\u0219or \u0219i benefic v\u0103 pute\u021bi actualiza telefonul vechi cu unul nou cu Trade-In by Breezy \u00een <ins><a href=\"http:\/\/www.mechta.kz\">Mechta.kz<\/a><\/ins> magazine:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" frameborder=\"0\" height=\"903\" src=\"https:\/\/www.youtube.com\/embed\/Mt0_BXE-pzs\" title=\"\u0428\u044b\u043d\u0430\u0440 \u041c\u0435\u0434\u0436\u0430\u043d\u043e\u0432\u0430 \u043e Trade-In \u043e\u0442 Breezy \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 mechta.kz (\u0441\u0442\u043e\u0440\u0438\u0437)\" width=\"508\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Achizi\u021bie contextual\u0103.<\/strong>  Gadgetul este achizi\u021bionat cu o ocazie special\u0103, de exemplu, ca un cadou (pentru Anul Nou, Ziua de na\u0219tere, 14 februarie etc.) sau o \u00eencurajare (pentru un examen trecut cu succes, un proiect finalizat etc.). \u00cen acest scenariu, gadgetul nu este un scop, astfel \u00eenc\u00e2t alternativele nu sunt alte modele, ci produse fundamental diferite din categoria &#8220;Cadou&#8221;. Pe canalul offline, astfel de clien\u021bi merg la mall \u0219i petrec ore \u00eentregi plimb\u00e2ndu-se dintr-un magazin \u00een altul, \u00een speran\u021ba c\u0103 vor g\u0103si o idee de cadou.  <\/p>\n<p><strong>Solu\u021bie:<\/strong> Plasa\u021bi informa\u021biile despre program pe punctele de control din zona de intrare, unde sunt vizibile pentru vizitatorii mall-ului, chiar dac\u0103 ace\u0219tia nu intr\u0103 \u00een magazin. Oportunitatea achizi\u021bion\u0103rii profitabile de gadgeturi de marc\u0103 prin Trade-In poate motiva alegerea unei astfel de op\u021biuni de cadou. <\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/mechta_3.jpg\" style=\"width: 100%\"><\/p>\n<p>&nbsp;<\/p>\n<div style=\"background:#eeeeee;border:1px solid #cccccc;padding:5px 10px;\">Conform studiilor de pia\u021b\u0103, 60% din achizi\u021biile efectuate cu Trade-In nu au fost planificate \u00eenainte ca un client s\u0103 vad\u0103 o ofert\u0103 a programului. Prin urmare, oportunitatea de a cump\u0103ra un produs emblematic la o reducere semnificativ\u0103 \u0219i, \u00een acela\u0219i timp, de a g\u0103si un loc pentru un gadget vechi a devenit un factor esen\u021bial \u00een decizia de cump\u0103rare. <\/div>\n<p>&nbsp;<\/p>\n<h2><strong>\u00cen loc de concluzie<\/strong><\/h2>\n<p>Obstacolele poten\u021biale din calea clien\u021bilor c\u0103tre achizi\u021bie au fost eliminate \u00een acest fel, ceea ce a f\u0103cut ca experien\u021ba Trade-In s\u0103 fie confortabil\u0103, profitabil\u0103 \u0219i pl\u0103cut\u0103. Interesul cresc\u00e2nd pentru program \u00een r\u00e2ndul clien\u021bilor Mechta.kz confirm\u0103 acest lucru. &nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Arman Yermagambetov, Director categoria IT\/TC, Mechta.kz:<\/strong>&nbsp;<\/p>\n<p><i>&#8220;Mechta.kz este extrem de serioas\u0103 cu privire la experien\u021ba clien\u021bilor \u0219i se str\u0103duie\u0219te s\u0103 fac\u0103 toate etapele CJM confortabile pentru clien\u021bii no\u0219tri. Am stabilit cerin\u021be \u0219i a\u0219tept\u0103ri similare pentru programul Trade-In &#8211; astfel \u00eenc\u00e2t toate etapele c\u0103l\u0103toriei clientului s\u0103 ofere doar emo\u021bii pl\u0103cute. Din fericire, nu a trebuit s\u0103 lucr\u0103m suplimentar cu evaluarea gadgeturilor, actele \u0219i alte aspecte, deoarece acestea au fost ini\u021bial implementate cu succes de furnizorul Breezy. Procesul de evaluare a gadgeturilor \u00een magazin are loc \u00een fa\u021ba clientului \u0219i dureaz\u0103 p\u00e2n\u0103 la 5 minute. O aplica\u021bie unic\u0103 a furnizorului testeaz\u0103 fiecare gadget pentru 55 de indicatori, ceea ce clien\u021bii percep ca fiind o evaluare obiectiv\u0103 \u0219i corect\u0103. Procesele permit unui client s\u0103 utilizeze imediat costul unui dispozitiv vechi pentru a achizi\u021biona un model nou \u0219i s\u0103 pl\u0103teasc\u0103 p\u00e2n\u0103 la 100% din pre\u021b. \u00cen acela\u0219i timp, programul func\u021bioneaz\u0103 \u0219i atunci c\u00e2nd se cump\u0103r\u0103 pe credit, ceea ce este esen\u021bial pentru clien\u021bii no\u0219tri. Reducerea corpului creditului datorit\u0103 reducerii Trade-In cre\u0219te \u0219ansele de a ob\u021bine o decizie favorabil\u0103 din partea b\u0103ncii \u0219i de a economisi la dob\u00e2nd\u0103. Toate acestea fac programul u\u0219or de utilizat.        <\/i><\/p>\n<p>&nbsp;<\/p>\n<p><i>De asemenea, este important pentru noi ca Breezy s\u0103 se comporte nu numai ca un furnizor responsabil, ci \u0219i ca un partener. Ei sunt preg\u0103ti\u021bi s\u0103 investeasc\u0103 \u00een promovarea a ceea ce cred &#8211; un program care prelunge\u0219te ciclul de via\u021b\u0103 al dispozitivelor \u0219i face tehnologiile de top mai accesibile utilizatorilor&#8221;. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obiective:&nbsp; Cre\u0219terea performan\u021bei financiare a Trade-In Asigura\u021bi experien\u021ba perfect\u0103 a clientului &nbsp; Solu\u021bie:&nbsp; Analiza &#8220;Customer Journey Map&#8221; (CJM) pentru Trade-In \u00een vederea identific\u0103rii \u0219i atenu\u0103rii poten\u021bialelor obstacole; Canale online: calculator online \u0219i informa\u021bii despre Trade-In \u00een ofertele speciale, paginile Ghidului Mechta, etc.;&nbsp; Activit\u0103\u021bi \u00een magazin:&nbsp; Brandingul uniform al personalului de v\u00e2nz\u0103ri;&nbsp; Marcajul punctului de control;&nbsp;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[491],"tags":[506],"country":[736],"class_list":["post-15297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cazuri","tag-trade-in-md-ro","country-all-md-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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