{"id":22182,"date":"2025-05-28T08:45:59","date_gmt":"2025-05-28T08:45:59","guid":{"rendered":"https:\/\/breezy.band\/breezy-launches-retail-in-georgia\/"},"modified":"2025-06-13T09:05:47","modified_gmt":"2025-06-13T09:05:47","slug":"breezy-launches-retail-in-georgia","status":"publish","type":"post","link":"https:\/\/breezy.band\/ge-en\/breezy-launches-retail-in-georgia\/","title":{"rendered":"Breezy launches retail in Georgia"},"content":{"rendered":"\n

In May, Breezy launched its own retail operations in Georgia, debuting in two formats simultaneously: an e-commerce breezy.ge<\/a> <\/strong>and a brick-and-mortar Experience Center in central Tbilisi, located at 8 Pekini Avenue.<\/p>\n\n\n\n

Georgia becomes the fifth country where Breezy has established a full retail presence, following successful experience in Ukraine, Kazakhstan, Moldova, and Azerbaijan.<\/p>\n\n\n\n

Breezy has been active in Georgia since 2022, serving as a leading provider of trade-in services with a 90% market share. Breezy\u2019s trade-in services are available in 94 stores across all major electronics retail chains in the country, including iSpace, Alta, Elite Electronics, Kontakt, iTechnics, Silknet, iCity, Megatechnika, and Zoomer.<\/p>\n\n\n\n

\n

\u201cOver the past three years of operating in Georgia as a trade-in provider, we\u2019ve seen tremendous potential in the refurbished tech market. Opening our own retail store reflects the seriousness of our commitment to the region<\/em>,\u201d said Davit Akubardia, GM of Breezy Georgia.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Eco-Tech Renaissance Aesthetics<\/strong><\/h3>\n\n\n\n

Breezy\u2019s new store is designed in line with the company\u2019s high standards for retail environments, reflecting the brand Eco-Tech Renaissance<\/strong> style\u2014a fusion of neo-organic<\/strong> warmth and TechnoArt<\/strong> boldness.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

The Eco-Tech Renaissance<\/strong> interior makes a visual statement that redefines how we perceive pre-owned electronics. It unites three seemingly contrasting worlds: the warmth and vitality of nature; the edgy, provocative energy of digital culture; and the timeless elegance of classical aesthetics.<\/p>\n\n\n\n

Neo-Organic<\/strong>
Natural light wood tones and preserved moss panels dominate the space, creating a sense of purity and environmental harmony. These elements highlight the ecological benefits of reusing electronics, including reduced CO\u2082 emissions, soil and water pollution, and the use of non-renewable resources in production.<\/p>\n\n\n\n

TechnoArt Fusion<\/strong>
Classical Renaissance visuals reimagined with neon accents emphasize that technology is also an art form. Its reuse becomes a cultural statement\u2014part irony, part reverence\u2014challenging the outdated idea that \u201cnew means better.\u201d<\/p>\n\n\n\n

\n

\u201cAt Breezy, we believe it\u2019s not just about the product we sell\u2014it\u2019s about how it looks, how it feels, and what it represents. Our store design reflects our mission: to make tech reuse not only practical, but beautiful, meaningful, and aspirational. Every element in the space tells a story about the real value of technology and a shifting cultural mindset around consumption,\u201d<\/em>
\u2014 Ruslan Tomashchuk, Omnichannel Leader at Breezy<\/strong><\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

What we sell<\/h3>\n\n\n\n

The new Breezy experience center offers a wide selection of phones, tablets, MacBooks and smartwatches from Apple and Samsung. Every device undergoes more than 50 thorough checks at our service center to ensure top-quality and optimal performance. As Georgia\u2019s leading media outlet Marketer.ge<\/a><\/strong> noted, \u201cThis gives the customer a 100% guarantee that the smartphone will be fully functional, reliable and of high quality.\u201d<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

All devices are backed by a one-year warranty<\/strong>, included in the price, with no additional cost to the customer.<\/p>\n\n\n\n

Marketer.ge <\/strong><\/a>also highlighted one of Breezy\u2019s key advantages: \u201cOne of Breezy\u2019s strongest points is its almost halved prices. Customers have the opportunity to purchase devices at up to 40% off\u2014something rare in the premium smartphone segment.\u201d<\/em><\/p>\n\n\n\n

Popular Georgian tech blogger nataasha100<\/strong> <\/a>echoed this sentiment:<\/p>\n\n\n\n

\u201cAt Breezy, you can find devices that look and feel brand new, but at much more affordable prices than in other stores.\u201d<\/p>\n\n\n\n

\n
@nataasha100<\/a>

@Breezy.ge \ud83e\udd0d<\/p> \u266c ”COCA”-50 Cent\u00d7Snoop Dogg Type Beat – LRUI17<\/a> <\/section> <\/blockquote>