{"id":26041,"date":"2025-10-17T12:46:50","date_gmt":"2025-10-17T12:46:50","guid":{"rendered":"https:\/\/breezy.band\/?p=26041"},"modified":"2025-10-17T12:47:46","modified_gmt":"2025-10-17T12:47:46","slug":"is-the-mena-region-becoming-the-next-leader-in-the-circular-economy","status":"publish","type":"post","link":"https:\/\/breezy.band\/cy-en\/is-the-mena-region-becoming-the-next-leader-in-the-circular-economy\/","title":{"rendered":"Is the MENA region becoming the next leader in the circular economy?"},"content":{"rendered":"\n<p>The MENA region stands on the brink of a technological shift: users want to upgrade their devices more often while spending less; businesses are exploring new monetization models; and governments are increasingly focused on building a circular economy. At <a href=\"https:\/\/conferences.dataxis.com\/retech-days-mena\/\">Retech Days MENA<\/a>, held Oct. 1 in Dubai, one message was clear \u2014 the \u201csecond life\u201d tech market is no longer a niche. It\u2019s becoming a strategic priority for the industry.<\/p>\n\n\n\n<p>The market is growing rapidly but faces familiar challenges: the need for unified standards, regulatory support, transparent pricing, user convenience, and affordability as a key driver.<\/p>\n\n\n\n<p>We\u2019ve gathered the main trends that resonated both on stage and in private discussions throughout the event.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Breezy retech\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-5rcj7SLroo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trade-in in MENA: from experiment to market infrastructure<\/h2>\n\n\n\n<p>The trade-in service is already taking root in the region, with both local providers and international companies \u2014 many of which also operate in Europe \u2014 actively expanding their presence. However, trade-in still accounts for a relatively small share of all transactions, and overall customer awareness remains low. The main growth drivers include transparent valuation, convenience, process speed, omnichannel access, and close cooperation among OEMs, distributors, retailers, and telecom operators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transparency: the core currency of trust<\/h3>\n\n\n\n<p>Customers increasingly choose trade-in when they clearly understand how their device\u2019s value is determined. On average, consumers tend to overestimate their devices by about 30%, which often leads to disappointment during the final evaluation. When pricing is well-explained and feedback is built into every step, users feel they\u2019re getting a fair deal \u2014 regardless of the actual price.<\/p>\n\n\n\n<p>In this regard, the MENA region mirrors the European market. According to Dataxis, 82% of European users value transparent pricing, 79% appreciate clarity in the pre-assessment process, and 74% expect regular updates throughout the transaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"724\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-3.png\" alt=\"Satisfaction poll dataxis research Breezy\" class=\"wp-image-25901\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-3.png 892w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-3-300x243.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-3-768x623.png 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n\n<p>Breezy\u2019s solution ensures maximum transparency for users through precise, automated device evaluation tools.<\/p>\n\n\n\n<section id=\"blockquote-post-block_904f25d3b650368d60c2871d13375282\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p>ll Breezy partners have access to the best diagnostic technologies \u2014 including Apple\u2019s authorised hardware diagnostic tool, which provides the most accurate assessment in under a minute. In addition, our AI-powered visual diagnostic tool delivers instant value during online evaluation while minimizing potential errors. This level of transparency gives customers confidence that they\u2019re receiving a fair price.<\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg\" class=\"attachment-full size-full\" alt=\"Andrii Kosar\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg 1080w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-1024x1024.jpg 1024w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-768x768.jpg 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Andrii Kosar          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            CEO of Breezy          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Speed = conversion: trade-in should take minutes, not days<\/h3>\n\n\n\n<p>In Europe, 81% of smartphones remain unused at home \u2014 and according to Retech Days participants, the percentage in MENA is likely even higher.<\/p>\n\n\n\n<section id=\"blockquote-post-block_505e8ac6f7acbd7c59c057cf453c3e59\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p>Give users a simple app: they register the device, and we send a courier. Even if the phone\u2019s value is zero, the client still receives an incentive. That\u2019s how you drive engagement.<\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170.jpg 400w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Mohamed Nory          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            General Manager of Procurement and Supply Chain at Zain Saudi Arabia          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p>The main way to boost trade-in adoption is to make the process effortless, fast, and habitual \u2014 ensuring the same high-quality experience both in-store and online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"507\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-4.png\" alt=\"Breezy at Retech Days MENA\" class=\"wp-image-25919\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-4.png 901w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-4-300x169.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-4-768x432.png 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-4-426x240.png 426w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<section id=\"blockquote-post-block_1e97fd892aab00f3af53738a97695cc5\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p><em><!-- wp:paragraph --><\/em><\/p>\n<p>For us, a positive trade-in means creating maximum value with minimal effort \u2014 both for our partners and for end users. That\u2019s exactly how Breezy\u2019s trade-in solution works. Our turnkey system seamlessly integrates into the existing infrastructure of retailers and mobile operators, enabling their customers to purchase devices more affordably, without any friction. Inventory management, logistics, staff training and motivation, a mobile app for in-store sales teams, and an intuitive widget for online users \u2014 all backed by 24\/7 support and wide customization \u2014 are available to every Breezy partner.<\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg\" class=\"attachment-full size-full\" alt=\"Andrii Kosar\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg 1080w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-1024x1024.jpg 1024w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-768x768.jpg 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Andrii Kosar          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            CEO of Breezy          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p>Breezy\u2019s trade-in program operates omnichannel \u2014 meaning device valuation, reward processing, and logistics are handled seamlessly across both online and offline formats. This makes trade-in a part of the everyday customer experience, not just a one-time campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The growth triangle: OEM + telco + retail<\/h3>\n\n\n\n<p>Conference participants agreed that telecom operators are becoming key drivers of market development. They combine user trust, broad reach, and access to millions of customers. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As one event attendee noted, \u201cOperators play a crucial role \u2014 they can make trade-in part of subscription services.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Joint programs involving OEMs and retailers help accelerate device replacement cycles and establish a more stable exchange ecosystem.<\/p>\n\n\n\n<p>Such partnerships have already proven effective in other regions: collaborative programs between operators, vendors, and marketplaces allow customers to upgrade their devices every 12\u201318 months through trade-in benefits.<\/p>\n\n\n\n<section id=\"blockquote-post-block_89bef382c28163cb18d7a90ca1a43be0\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p><em><!-- wp:paragraph --><\/em><\/p>\n<p>By integrating trade-in directly into our partners\u2019 sales systems, we make it a natural part of the purchase journey.<\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg\" class=\"attachment-full size-full\" alt=\"Andrii Kosar\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg 1080w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-1024x1024.jpg 1024w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-768x768.jpg 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Andrii Kosar          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            CEO of Breezy          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p>Breezy\u2019s experience with over 50 telecom operators, retailers, marketplaces, and major electronics manufacturers demonstrates how this approach benefits every party involved. It makes devices more accessible, boosts conversion, and turns trade-in into an organic element of the sales ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why cutting VAT matters more than any technology<\/h3>\n\n\n\n<p>The secondary device market in MENA still lacks cohesive legislation, unified standards, and tax incentives. Yet extending the lifespan of electronics supports the region\u2019s economy, reduces import dependency, and mitigates environmental impact.<\/p>\n\n\n\n<section id=\"blockquote-post-block_dd4928941d6a6557c78995ece5e0425a\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p><em><!-- wp:paragraph --><\/em><\/p>\n<p>Governments must make sustainability part of procurement \u2014 otherwise vendors may lose tenders if they don\u2019t comply.<\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170.jpg 400w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/1745935806170-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Mohamed\u00a0Nory          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            General Manager of Procurement and Supply Chain at Zain Saudi Arabia          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"blockquote-post-block_1bfc6f8bd9340ffa4731524d62731b32\" class=\"blockquote-post container  alignfull\">\n  <div class=\"blockquote-post__inner\">\n\n    <div class=\"blockquote-post__content\">\n      <svg width=\"27\" height=\"24\" viewBox=\"0 0 27 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M-0.000270844 24H3.41349H6.57697L15.1108 0H8.49011L1.76424 18.9099L-0.000270844 24Z\" fill=\"url(#paint0_linear_889_1242)\" \/>\n        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.4743 24H14.8881H18.0516L26.5854 0H19.9647L13.2388 18.9099L11.4743 24Z\" fill=\"url(#paint1_linear_889_1242)\" \/>\n        <defs>\n          <linearGradient id=\"paint0_linear_889_1242\" x1=\"-0.161888\" y1=\"23.8788\" x2=\"8.60579\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n          <linearGradient id=\"paint1_linear_889_1242\" x1=\"11.3127\" y1=\"23.8788\" x2=\"20.0804\" y2=\"0.121254\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.126456\" stop-color=\"#161FF9\" stop-opacity=\"0\" \/>\n            <stop offset=\"0.679594\" stop-color=\"#161FF9\" \/>\n            <stop offset=\"1\" stop-color=\"#161FF9\" \/>\n          <\/linearGradient>\n        <\/defs>\n      <\/svg>\n\n            <div class=\"blockquote-post__content-text\">\n        <p><em><!-- wp:paragraph --><\/em><\/p>\n<p>Reducing VAT on used electronics, as done in Turkey, would greatly improve the competitiveness of official trade-in channels compared to the gray market. No technology or automation could deliver such a fast and powerful impact.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n      <\/div>\n      \n      <div class=\"blockquote-post__content-author\">\n                <div class=\"blockquote-post__content-author-photo\">\n          <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg\" class=\"attachment-full size-full\" alt=\"Andrii Kosar\" loading=\"lazy\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3.jpg 1080w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-300x300.jpg 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-1024x1024.jpg 1024w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-150x150.jpg 150w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-768x768.jpg 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/02\/1-3-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>        <\/div>\n                <div class=\"blockquote-post__content-author-info\">\n                    <div class=\"blockquote-post__content-author-name\">\n            Andrii Kosar          <\/div>\n                              <span class=\"blockquote-post__content-author-position\">\n            CEO of Breezy          <\/span>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Refurbished in MENA: a market without a framework<\/h2>\n\n\n\n<p>The refurbished electronics sector in MENA remains largely unsystematic. It is dominated by small local players selling imported products, with no unified grading standards or operating models. However, the demand for refurbished devices is rising \u2014 signaling a strong potential for growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grading transparency: the first step toward mass trust<\/h3>\n\n\n\n<p>The absence of consistent grading standards makes customers cautious \u2014 they want to be sure they\u2019re not buying a \u201cblack box.\u201d Building trust begins with providing clear, detailed information about each device\u2019s condition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"543\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-5.png\" alt=\"\" class=\"wp-image-25937\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-5.png 966w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-5-300x169.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-5-768x432.png 768w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-5-426x240.png 426w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<p>For instance, every refurbished device from Breezy comes with a device inspection passport accessible via a QR code on the packaging. It provides detailed information about that specific gadget \u2014 battery capacity, part authenticity, test results, and high-resolution photos. This allows buyers to know exactly what they\u2019re getting before even opening the box.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Physical retail as the primary trust channel&nbsp;<\/h3>\n\n\n\n<p>The global shift toward online shopping doesn\u2019t fully apply to refurbished electronics in the MENA region. Skepticism about product quality drives many consumers to prefer buying in physical retail stores instead.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCustomers want to hold the device in their hands. They\u2019re used to trusting small stores where they personally know the seller,\u201d noted one of the Retech Days participants.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"529\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-6.png\" alt=\"\" class=\"wp-image-25955\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-6.png 945w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-6-300x168.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-6-768x430.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<p>Breezy has long adopted an omnichannel approach to selling refurbished devices. E-commerce platforms enable fast and efficient scaling among users already familiar with the product and brand, while physical stores remain more effective for first-time buyers who prefer a hands-on experience before making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Local production = quality + margin + speed<\/h3>\n\n\n\n<p>Most refurbished devices sold in the MENA region are imported from various suppliers and graded according to inconsistent standards. To scale sustainably, the market needs to develop local refurbishment and grading facilities.<\/p>\n\n\n\n<p>Breezy\u2019s experience shows that shifting from manual grading and upgrading to automated production lines ensures consistency, reduces costs, and supports scalable growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"540\" src=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-7.png\" alt=\"\" class=\"wp-image-25973\" srcset=\"https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-7.png 967w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-7-300x168.png 300w, https:\/\/breezy.band\/wp-content\/uploads\/2025\/10\/image-7-768x429.png 768w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">B2B + B2C = resilience and scale<\/h3>\n\n\n\n<p>Market players are increasingly adopting hybrid models \u2014 combining sales to individual consumers with corporate partnerships. This approach provides stable volumes, flexible demand management, and reduced dependency on retail market fluctuations.<\/p>\n\n\n\n<p>Retech Days MENA demonstrated that the region is moving fast. More companies and operators now see device reuse not as a niche, but as a new economy \u2014 where transparency becomes the currency, and sustainability evolves into a long-term strategy.<\/p>\n\n\n\n<p>Europe may have walked this path earlier, but MENA is progressing faster \u2014 with ready-made technologies, digitally savvy users, and a growing recognition that a device\u2019s \u201csecond life\u201d can be just as profitable as its first.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The MENA region stands on the brink of a technological shift: users want to upgrade their devices more often while spending less; businesses are exploring new monetization models; and governments are increasingly focused on building a circular economy. At Retech Days MENA, held Oct. 1 in Dubai, one message was clear \u2014 the \u201csecond life\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[456],"tags":[1036,393,438,410],"country":[],"class_list":["post-26041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-cy-en","tag-b2b-cy-en","tag-partnership-cy-en","tag-refurbished-cy-en","tag-trade-in-cy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the MENA region becoming the next leader in the circular economy? - Breezy Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/cy-en\/is-the-mena-region-becoming-the-next-leader-in-the-circular-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the MENA region becoming the next leader in the circular economy? - Breezy Site\" \/>\n<meta property=\"og:description\" content=\"The MENA region stands on the brink of a technological shift: users want to upgrade their devices more often while spending less; businesses are exploring new monetization models; and governments are increasingly focused on building a circular economy. 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