{"id":34302,"date":"2026-09-22T15:09:28","date_gmt":"2026-09-22T15:09:28","guid":{"rendered":"https:\/\/breezy.band\/p%c9%99rak%c9%99nd%c9%99-satis-v%c9%99-telekommunikasiya-yeni-texnologiya-satislarindaki-azalmani-nec%c9%99-kompensasiya-ed%c9%99-bil%c9%99r\/"},"modified":"2026-09-23T14:09:05","modified_gmt":"2026-09-23T14:09:05","slug":"p%c9%99rak%c9%99nd%c9%99-satis-v%c9%99-telekommunikasiya-yeni-texnologiya-satislarindaki-azalmani-nec%c9%99-kompensasiya-ed%c9%99-bil%c9%99r","status":"publish","type":"post","link":"https:\/\/breezy.band\/az-az\/p%c9%99rak%c9%99nd%c9%99-satis-v%c9%99-telekommunikasiya-yeni-texnologiya-satislarindaki-azalmani-nec%c9%99-kompensasiya-ed%c9%99-bil%c9%99r\/","title":{"rendered":"P\u0259rak\u0259nd\u0259 sat\u0131\u015f v\u0259 telekommunikasiya yeni texnologiya sat\u0131\u015flar\u0131ndak\u0131 azalman\u0131 nec\u0259 kompensasiya ed\u0259 bil\u0259r"},"content":{"rendered":"\n

Etibar ed\u0259 bil\u0259c\u0259yiniz avadanl\u0131qlar\u0131n d\u0259yi\u015fdirilm\u0259sind\u0259n tutmu\u015f t\u0259mir olunmas\u0131na q\u0259d\u0259r tam bir d\u00f6vr. Breezy-nin h\u0259mt\u0259sis\u00e7isi Andrey Kosar\u0131n Berlind\u0259 ke\u00e7iril\u0259n IFA 2026 s\u0259rgisind\u0259ki t\u0259qdimat\u0131na \u0259saslan\u0131r. <\/p>\n\n

IFA 2026-da TechTalk @ Reseller Park-da t\u0259qdimat etm\u0259y\u0259 d\u0259v\u0259t olundu\u011fum m\u00f6vzu “Transferd\u0259n etibarl\u0131 t\u0259mir\u0259. P\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar, telekommunikasiya \u015firk\u0259tl\u0259ri v\u0259 pe\u015f\u0259kar al\u0131c\u0131lar \u00fc\u00e7\u00fcn d\u00f6vr\u0259ni ba\u011flamaq” idi.<\/strong> S\u0259hn\u0259d\u0259 iyirmi d\u0259qiq\u0259 ke\u00e7irm\u0259k h\u0259mi\u015f\u0259 bir g\u00fcz\u0259\u015ftdir. A\u015fa\u011f\u0131da n\u0259 dey\u0259 bildiyim v\u0259 vaxt\u0131m olmayan bir ne\u00e7\u0259 \u015fey var. <\/p>\n\n

B\u0259zi auditoriyalar\u0131 t\u0259\u0259cc\u00fcbl\u0259ndir\u0259n bir m\u0259qamla ba\u015flayaca\u011fam: trade-in-in-in \u0259sas r\u0259qibi ba\u015fqa bir al\u0131c\u0131 v\u0259 ya bazar deyil. Bu, masa \u00e7ekmecesidir.<\/strong> O, m\u00fc\u015ft\u0259riy\u0259 s\u0131f\u0131r t\u0259klif edir v\u0259 \u0259ks\u0259r hallarda yen\u0259 d\u0259 qalib g\u0259lir. Bu, metafora deyil – bu r\u0259q\u0259ml\u0259rdir. <\/p>\n\n

1. Bazar \u00f6z\u00fc ham\u0131m\u0131z \u00fc\u00e7\u00fcn t\u0259cr\u00fcb\u0259 apard\u0131.<\/strong><\/h2>\n\n

S\u0259nayed\u0259 istehlak\u00e7\u0131lar\u0131n geri al\u0131\u015f qiym\u0259tin\u0259 n\u0259 q\u0259d\u0259r h\u0259ssas olduqlar\u0131 il\u0259 ba\u011fl\u0131 geni\u015f yay\u0131lm\u0131\u015f bir m\u00fczakir\u0259 var. 2025-ci ild\u0259 bu m\u00fczakir\u0259 \u0259h\u0259miyy\u0259tsiz hala g\u0259ldi. Sat\u0131c\u0131lar v\u0259 operatorlar avadanl\u0131q m\u00fcbadil\u0259si \u00fc\u00e7\u00fcn b\u00f6y\u00fck bir m\u00fckafat \u00f6d\u0259yirdil\u0259r – orta hesabla bazar d\u0259y\u0259rind\u0259n t\u0259xmin\u0259n 100 avro yuxar\u0131. 2026-c\u0131 ild\u0259 bu proqramlar dayand\u0131r\u0131ld\u0131. \u0130ki d\u00f6vr aras\u0131nda tam bir \u0259h\u0259miyy\u0259tli d\u0259yi\u015f\u0259n d\u0259yi\u015fdi. <\/p>\n\n

\u25cf Cihaz\u0131n orta d\u0259yi\u015fdirm\u0259 d\u00f6vr\u00fc: 2024-c\u00fc ild\u0259 3,6 il \u2192 2025-ci ild\u0259 3,2 il \u2192 2026-c\u0131 ild\u0259 3,5 il (proqnoz); \u25cf t\u0259hvil veril\u0259n cihazlarda yeni n\u0259sill\u0259rin (\u0259n yeni modelin N\u20111\u2026N\u20113) pay\u0131: 43% \u2192 58% \u2192 50%. <\/p>\n\n

\"\"<\/figure>\n\n

Bunun ilk ifad\u0259 etdiyi \u015fey,<\/strong> ticar\u0259t elastikliyinin real, \u00f6l\u00e7\u00fcl\u0259 bil\u0259n v\u0259 s\u00fcr\u0259tli olmas\u0131d\u0131r. T\u0259klif t\u0259klifl\u0259r\u0259 ill\u0259rl\u0259 istehlak\u00e7\u0131 v\u0259rdi\u015fl\u0259rini inki\u015faf etdirdikd\u0259n sonra deyil, t\u0259k bir sat\u0131\u015f d\u00f6vr\u00fc \u0259rzind\u0259 cavab verir. Bu, sat\u0131\u015f n\u00f6qt\u0259si olan h\u0259r k\u0259s \u00fc\u00e7\u00fcn yax\u015f\u0131 x\u0259b\u0259rdir. <\/p>\n\n

\u0130kincisi, daha az a\u015fkar v\u0259 daha vacib olan:<\/strong> \u0259lav\u0259 \u00f6d\u0259ni\u015f yaln\u0131z ax\u0131n\u0131n miqdar\u0131na deyil, h\u0259m d\u0259 keyfiyy\u0259tin\u0259 t\u0259sir g\u00f6st\u0259rir. CY25-d\u0259 \u0259n likvid ehtiyat olan son n\u0259sill\u0259rin pay\u0131 artd\u0131. \u018flav\u0259 \u00f6d\u0259ni\u015f l\u0259\u011fv edildikd\u0259, onlar ilk olaraq yox oldular. Bu o dem\u0259kdir ki, h\u0259cm azald\u0131qca toplad\u0131\u011f\u0131n\u0131z m\u0259hsullar\u0131n orta keyfiyy\u0259tini d\u0259 itirirsiniz. <\/p>\n\n

\n

Qeyd etm\u0259k vacibdir ki, 2026-c\u0131 il m\u0259lumatlar\u0131 proqnozla\u015fd\u0131r\u0131l\u0131r, \u00e7\u00fcnki il h\u0259l\u0259 ba\u015fa \u00e7atmay\u0131b. H\u0259min d\u00f6vrd\u0259 bazar yadda\u015f \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 v\u0259 yeni cihazlar\u0131n qiym\u0259tl\u0259rinin artmas\u0131 s\u0259b\u0259bind\u0259n t\u0259zyiq alt\u0131nda idi v\u0259 onlar\u0131n t\u00f6hf\u0259l\u0259rini tamamil\u0259 ay\u0131rd etm\u0259k m\u00fcmk\u00fcn deyil. Lakin reaksiyan\u0131n istiqam\u0259ti v\u0259 s\u00fcr\u0259ti m\u00fc\u0259yy\u0259ndir. <\/em> <\/p>\n<\/blockquote>\n\n

\"\"<\/figure>\n\n

2. T\u0259krar bazarda kifay\u0259t q\u0259d\u0259r t\u0259l\u0259bat var. Cihaz \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 var. <\/strong><\/h2>\n\n

2026-c\u0131 ilin birinci yar\u0131s\u0131nda ilkin smartfon bazar\u0131 illik m\u00fcqayis\u0259d\u0259 7% azal\u0131b, m\u00fct\u0259\u015f\u0259kkil t\u0259krar bazar is\u0259 3% art\u0131b. Bu, 1,7 milyon t\u0259mir edilmi\u015f cihaz\u0131n art\u0131m\u0131 il\u0259 m\u00fcqayis\u0259d\u0259 42 milyon yeni cihaz azalmas\u0131 dem\u0259kdir. \u0130kinci d\u0259r\u0259c\u0259li bazar ilkin bazar\u0131n itkisinin yaln\u0131z t\u0259xmin\u0259n 4%-ni t\u0259\u015fkil edir. \u0130llik proqnoz m\u00fcvafiq olaraq -12% v\u0259 +9% t\u0259\u015fkil edir. <\/p>\n\n

Avropada v\u0259ziyy\u0259t daha da ayd\u0131nd\u0131r. H\u0259r il t\u0259xmin\u0259n 21 milyon t\u0259mir olunmu\u015f cihaz sat\u0131l\u0131r, onlardan t\u0259xmin\u0259n 15 milyonu m\u00fcbadil\u0259 yolu il\u0259 \u0259ld\u0259 edilir. <\/p>\n\n

\"Avropa<\/figure>\n\n

Qalan 6 milyon \u0259d\u0259d Avropadan k\u0259nardan, \u0259sas\u0259n AB\u015e-dan g\u0259lir. Bazar\u0131n haz\u0131rda qiym\u0259tl\u0259ndirilm\u0259diyi bir risk var: Amerikal\u0131 m\u00fcbadil\u0259l\u0259r azal\u0131r<\/strong> . B\u0259zi operatorlar yeni modell\u0259r \u00fc\u00e7\u00fcn t\u0259klifl\u0259rind\u0259n cihaz m\u00fcbadil\u0259 t\u0259l\u0259bini \u00e7\u0131xar\u0131r, dig\u0259rl\u0259ri is\u0259 q\u0259bul \u015f\u0259rtl\u0259rini s\u0259rtl\u0259\u015fdirirl\u0259r. Avropan\u0131n ikinci d\u0259r\u0259c\u0259li bazar\u0131 yar\u0131s\u0131 azalan m\u0259nb\u0259y\u0259 g\u00fcv\u0259nir v\u0259 onu yaln\u0131z yerli m\u00fcbadil\u0259l\u0259r \u0259v\u0259z ed\u0259 bil\u0259r. <\/p>\n\n

3. Cihazlar m\u00f6vcuddur. Sad\u0259c\u0259 g\u0259lmirl\u0259r. <\/strong><\/h2>\n\n

Bizim hesablamalar\u0131m\u0131za g\u00f6r\u0259, cihazlar\u0131n yaln\u0131z 9%-i m\u00fct\u0259\u015f\u0259kkil bazara m\u00fcbadil\u0259 yolu il\u0259 qaytar\u0131l\u0131r. Sahibl\u0259r 10%-ni \u00f6zl\u0259ri sat\u0131r, 27%-i yax\u0131nlar\u0131na verir, 54%-i is\u0259 evd\u0259 saxlan\u0131l\u0131r. <\/p>\n\n

\"Mənbə:<\/figure>\n\n

54%-i “itirilmi\u015f” cihazlar deyil. Bunlar he\u00e7 kimin ciddi \u015f\u0259kild\u0259 r\u0259qab\u0259t aparmad\u0131\u011f\u0131 cihazlard\u0131r. Masa \u00e7ekmecesi n\u0259 qiym\u0259t, n\u0259 rahatl\u0131q, n\u0259 d\u0259 z\u0259man\u0259t t\u0259klif edir – v\u0259 yen\u0259 d\u0259 qalib g\u0259lir, \u00e7\u00fcnki “he\u00e7 n\u0259 etm\u0259m\u0259k” q\u0259rar\u0131 he\u00e7 bir s\u0259y t\u0259l\u0259b etmir. <\/p>\n\n

Bunun \u0259leyhin\u0259 i\u015fl\u0259y\u0259n m\u00fchit v\u0259 ya rahatl\u0131q deyil. Bu, hesablamad\u0131r. M\u0259lumatlar\u0131m\u0131za g\u00f6r\u0259, cihaz h\u0259ft\u0259d\u0259 t\u0259xmin\u0259n 1%-ni itirir<\/strong> – bir illik bo\u015f dayanma m\u00fcdd\u0259tind\u0259 t\u0259xmin\u0259n 41%. Bunu m\u00fc\u015ft\u0259riy\u0259 bir c\u00fcml\u0259 il\u0259 izah etdikd\u0259, q\u0259rar xeyli tez verilir. Bu, sahib oldu\u011funuz \u0259n ucuz \u00e7evirm\u0259 vasit\u0259sidir v\u0259 bir q\u0259piy\u0259 d\u0259 ba\u015fa g\u0259lmir. <\/p>\n\n

4. Proqram\u0131n i\u015fl\u0259m\u0259diyi \u00fc\u00e7 \u015f\u0259rt<\/strong><\/h2>\n\n

Bu, konkret bir provayderin texnologiyas\u0131 il\u0259 ba\u011fl\u0131 deyil. Bu \u00fc\u00e7 \u015fey ticar\u0259tl\u0259 ciddi m\u0259\u015f\u011ful olan h\u0259r k\u0259s t\u0259r\u0259find\u0259n \u0259hat\u0259 olunmal\u0131d\u0131r. <\/p>\n\n

\"Çıxışdan<\/figure>\n\n

\u018fdal\u0259tli qiym\u0259t. <\/strong>Breezy-y\u0259 g\u00f6r\u0259, qiym\u0259tl\u0259ndirm\u0259 sonras\u0131 l\u0259\u011fvl\u0259rin 35%-i qiym\u0259tl\u0259 ba\u011fl\u0131d\u0131r. Bu, sat\u0131\u015f hunisind\u0259ki \u0259n bahal\u0131 l\u0259\u011fvdir: m\u00fc\u015ft\u0259ri art\u0131q g\u0259lib, qiym\u0259tl\u0259ndirm\u0259y\u0259 raz\u0131la\u015f\u0131b v\u0259 h\u0259m \u00f6z vaxt\u0131n\u0131, h\u0259m d\u0259 sizin vaxt\u0131n\u0131z\u0131 s\u0259rf edib. \u018fdal\u0259tli qiym\u0259t \u00fc\u00e7 amilin kombinasiyas\u0131 il\u0259 m\u00fc\u0259yy\u0259n edilir: bazar v\u0259 r\u0259qab\u0259tli geri al\u0131\u015f bazas\u0131, m\u00fc\u015ft\u0259rinin \u0259dal\u0259tlilik qavray\u0131\u015f\u0131 v\u0259 m\u00fc\u0259yy\u0259n bir zamanda m\u00fc\u0259yy\u0259n bir model\u0259 olan faktiki t\u0259l\u0259bat\u0131n \u0259ks olunmas\u0131. <\/p>\n\n

Sorunsuz m\u00fc\u015ft\u0259ri s\u0259yah\u0259ti. <\/strong>\u0130nsan s\u0259yah\u0259tin\u0259 sosial mediada ba\u015flay\u0131r, t\u0259tbiqd\u0259 davam edir v\u0259 ma\u011fazada bitir – v\u0259 ya \u0259ksin\u0259. Onlayn qiym\u0259tl\u0259ndirm\u0259 yenid\u0259n hesablanmadan kassaya \u00e7atmal\u0131d\u0131r. \u018fks\u0259r proqram t\u0259minat\u0131 h\u0259l\u0259 d\u0259 yaln\u0131z fiziki ma\u011fazalar \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131l\u0131b v\u0259 art\u0131q m\u0259\u015f\u011ful olan m\u00fc\u015ft\u0259ril\u0259rin b\u0259zil\u0259ri m\u0259hz bu k\u0259si\u015fm\u0259d\u0259 itirilir. <\/p>\n\n

Etibar v\u0259 m\u0259lumatlar. <\/strong>M\u0259nim \u00fc\u00e7\u00fcn bu, ilin \u0259n vacib k\u0259\u015ffi idi. Evd\u0259 cihaz saxlayanlar\u0131n t\u0259xmin\u0259n 20%-i m\u0259lumatlar\u0131 \u00fc\u00e7\u00fcn qorxduqlar\u0131 \u00fc\u00e7\u00fcn onu x\u00fcsusi olaraq t\u0259hvil vermirl\u0259r. Bu tap\u0131nt\u0131lar m\u00fcst\u0259qil t\u0259dqiqat agentlikl\u0259ri t\u0259r\u0259find\u0259n t\u0259sdiql\u0259nir. 3000 respondentd\u0259n ibar\u0259t n\u00fcmun\u0259y\u0259 \u0259saslanan CCS Insight, bu s\u0259b\u0259bi cihaz\u0131n t\u0259hvil verilm\u0259sind\u0259ki b\u00fct\u00fcn mane\u0259l\u0259rin 25%-i kimi g\u00f6st\u0259rir. M\u0259s\u0259l\u0259 \u00fcnsiyy\u0259td\u0259 deyil, t\u0259sdiql\u0259nmi\u015f m\u0259lumatlar\u0131n silinm\u0259sind\u0259, \u0259lind\u0259 s\u0259n\u0259dd\u0259 v\u0259 h\u0259min s\u0259n\u0259din n\u0259 dem\u0259k oldu\u011funun ayd\u0131n izah\u0131ndad\u0131r. <\/p>\n\n

5. Niy\u0259 bir al\u0131c\u0131 \u0259dal\u0259tli qiym\u0259t t\u0259klif ed\u0259 bilmir?<\/strong><\/h2>\n\n

D\u0259qiq qiym\u0259tl\u0259ndirm\u0259 art\u0131q texnologiya vasit\u0259sil\u0259 h\u0259ll olunur: s\u00fcni intellekt \u0259sasl\u0131 v\u0259ziyy\u0259tin qiym\u0259tl\u0259ndirilm\u0259si, prosesl\u0259rin avtomatla\u015fd\u0131r\u0131lmas\u0131 v\u0259 r\u0259smi diaqnostik vasit\u0259l\u0259rin istifad\u0259si. Breezy bu sah\u0259d\u0259 \u00e7al\u0131\u015fan yegan\u0259 \u015firk\u0259t deyil – NSYS-d\u0259n Qriqori Qlazman da eyni s\u0259hn\u0259d\u0259 \u00e7\u0131x\u0131\u015f ed\u0259r\u0259k bunun s\u0259naye miqyasl\u0131 bir problem oldu\u011funu v\u0259 t\u0259kba\u015f\u0131na h\u0259ll edil\u0259 bilm\u0259y\u0259c\u0259yini bildirdi. <\/p>\n\n

Lakin d\u0259qiqlik \u0259dal\u0259tli qiym\u0259tin yaln\u0131z yar\u0131s\u0131d\u0131r. Dig\u0259r yar\u0131s\u0131 t\u0259l\u0259bdir. H\u0259r bir al\u0131c\u0131 bazar\u0131n yaln\u0131z bir t\u0259r\u0259fini g\u00f6r\u00fcr: \u00f6z kanal\u0131n\u0131, qiym\u0259tl\u0259rini, inventar m\u00f6vqeyini. Biz noutbuklar da daxil olmaqla 14.000-d\u0259n \u00e7ox SKU q\u0259bul edirik v\u0259 d\u00fcr\u00fcst olaca\u011fam: biz d\u0259 daxil olmaqla he\u00e7 kim b\u00fct\u00fcn bu siyah\u0131da daha yax\u015f\u0131 qiym\u0259t t\u0259klif ed\u0259 bilm\u0259z. Bu, ist\u0259nil\u0259n modelin struktur m\u0259hdudiyy\u0259tidir. <\/p>\n\n

\"Təqdimatdan<\/figure>\n\n

Bu, \u00e7oxal\u0131c\u0131 yana\u015fma t\u0259l\u0259b edir: al\u0131c\u0131lar cihaz\u0131n ticar\u0259tind\u0259n \u0259vv\u0259l model\u0259 v\u0259 d\u0259r\u0259c\u0259y\u0259 g\u00f6r\u0259 t\u0259klifl\u0259r verirl\u0259r. Daha sonra platforma t\u0259klifl\u0259ri birl\u0259\u015fdirir v\u0259 cihaz\u0131n\u0131 g\u0259tir\u0259n p\u0259rak\u0259nd\u0259 sat\u0131\u015f m\u00fc\u015ft\u0259risi t\u0259k bir oyun\u00e7unun qiym\u0259tini deyil, bazar qiym\u0259tini g\u00f6r\u00fcr. Burada \u0259sas m\u0259s\u0259l\u0259 texnoloji deyil, kommersiyad\u0131r – qiym\u0259ti t\u0259k bir al\u0131c\u0131 deyil, bazar m\u00fc\u0259yy\u0259n edir. P\u0259rak\u0259nd\u0259 sat\u0131\u015f t\u0259r\u0259fda\u015f\u0131 art\u0131q qiym\u0259t riski da\u015f\u0131m\u0131r v\u0259 al\u0131c\u0131lar cihazlar\u0131n proqnozla\u015fd\u0131r\u0131la bil\u0259n ax\u0131n\u0131 al\u0131rlar. <\/p>\n\n

6. Bu, p\u0259rak\u0259nd\u0259 sat\u0131\u015f v\u0259 telekommunikasiya \u00fc\u00e7\u00fcn n\u0259 dem\u0259kdir: alt\u0131 sual<\/strong><\/h2>\n\n

\u018fg\u0259r avadanl\u0131q sat\u0131rs\u0131n\u0131zsa, m\u00fcbadil\u0259 prosesin\u0259 ba\u015flamazdan v\u0259 ya yenid\u0259n ba\u015flamazdan \u0259vv\u0259l cavabland\u0131r\u0131lmal\u0131 olan b\u0259zi suallar bunlard\u0131r. Sifari\u015f vacibdir. <\/p>\n\n

1.<\/strong> Yeni cihazlar\u0131n \u00fcmumi sat\u0131\u015flar\u0131nda m\u00fcbadil\u0259l\u0259rin pay\u0131 n\u0259 q\u0259d\u0259rdir? \u018fg\u0259r bilmirsinizs\u0259, hesablama\u011fa d\u0259y\u0259r. D\u0259qiq r\u0259q\u0259m ver\u0259 bilmirsinizs\u0259, dem\u0259li, proqram deyil, t\u0259\u015fviqat apar\u0131rs\u0131n\u0131z. 2.<\/strong> Qiym\u0259tl\u0259ndirm\u0259d\u0259n sonra ne\u00e7\u0259 m\u00fc\u015ft\u0259ri v\u0259 hans\u0131 s\u0259b\u0259bl\u0259rd\u0259n imtina edir? Bu t\u0259hlil olmadan, m\u00fc\u015ft\u0259ril\u0259rinizi harada itirdiyinizi d\u0259qiq bilmirsiniz. 3.<\/strong> Onlayn qiym\u0259tl\u0259ndirm\u0259 yenid\u0259n hesablanmadan kassaya \u00e7at\u0131rm\u0131? 4.<\/strong> M\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131n silindiyini s\u00fcbut etm\u0259k \u00fc\u00e7\u00fcn ma\u011fazadan n\u0259 g\u00f6t\u00fcr\u00fcr? 5.<\/strong> Qiym\u0259t uy\u011funsuzlu\u011fu riskini kim da\u015f\u0131y\u0131r – siz, yoxsa al\u0131c\u0131n\u0131z? \u018fg\u0259r bel\u0259 ets\u0259niz, bu, he\u00e7 bir hesabatda \u0259ks olunmayan m\u0259nf\u0259\u0259t\u0259 gizli m\u0259nfi t\u0259sir g\u00f6st\u0259rir. 6.<\/strong> Toplanan mallar\u0131n he\u00e7 olmasa bir hiss\u0259si yenid\u0259n \u00f6z r\u0259fl\u0259riniz\u0259 qay\u0131d\u0131r, yoxsa h\u0259r \u015fey topdansat\u0131\u015fa gedir? <\/p>\n\n

\"Təqdimatdan<\/figure>\n\n

Sonuncu sual \u0259n bahal\u0131d\u0131r. <\/strong>T\u0259mir olunmu\u015f avadanl\u0131qlar\u0131n p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015f\u0259b\u0259k\u0259si daxilind\u0259 sat\u0131\u015f\u0131 topdansat\u0131\u015fa nisb\u0259t\u0259n xeyli y\u00fcks\u0259k sat\u0131\u015flara s\u0259b\u0259b olur v\u0259 bu f\u0259rq daha y\u00fcks\u0259k giri\u015f t\u0259klifini maliyy\u0259l\u0259\u015fdirir. Tamamil\u0259 topdansat\u0131\u015f satan p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259ti ba\u015fqas\u0131n\u0131n marjas\u0131n\u0131 maliyy\u0259l\u0259\u015fdirir v\u0259 daha sonra a\u015fa\u011f\u0131 ticar\u0259t h\u0259cmin\u0259 t\u0259\u0259cc\u00fcbl\u0259nir. T\u0259krar ticar\u0259t \u0259m\u0259liyyat\u0131 \u0259m\u0259liyyat\u0131n h\u0259r iki t\u0259r\u0259fin\u0259 fayda verir: yeni cihaz\u0131 daha \u0259lveri\u015fli edir v\u0259 d\u0259yi\u015fdirm\u0259ni s\u00fcr\u0259tl\u0259ndirir \u2014 ticar\u0259t m\u00fc\u015ft\u0259ril\u0259rinin 50%-i d\u0259 aksesuarlar v\u0259 ya xidm\u0259tl\u0259r al\u0131r. <\/p>\n\n

7. Bu hara gedir?<\/strong><\/h2>\n\n

M\u0259nim m\u00f6vqeyim: ticar\u0259t \u0259m\u0259liyyat\u0131 n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259nin \u2014 \u0259l\u00e7atanl\u0131\u011f\u0131n t\u0259m\u0259lin\u0259 \u00e7evrilir. Orta Asiya kimi bazarlarda yeni avadanl\u0131q al\u0131\u015flar\u0131n\u0131n 70%-\u0259 q\u0259d\u0259ri art\u0131q hiss\u0259-hiss\u0259 \u00f6d\u0259ni\u015f planlar\u0131 vasit\u0259sil\u0259 h\u0259yata ke\u00e7irilir. Yeni cihazlar\u0131n qiym\u0259tl\u0259rinin artmas\u0131 il\u0259 ticar\u0259t \u0259m\u0259liyyat\u0131 t\u0259\u015fviqat vasit\u0259si olmaqdan \u00e7\u0131x\u0131r v\u0259 m\u00fc\u015ft\u0259ril\u0259rin h\u0259qiq\u0259t\u0259n al\u0131\u015f-veri\u015f etm\u0259sin\u0259 imkan ver\u0259n bir mexanizm\u0259 \u00e7evrilir. <\/p>\n\n

Bazar \u00fc\u00e7\u00fcn n\u0259tic\u0259l\u0259r sad\u0259dir. H\u0259l\u0259 cihazlar\u0131 \u00f6zl\u0259ri d\u0259yi\u015fdirm\u0259yi \u00f6yr\u0259nm\u0259mi\u015f \u015firk\u0259tl\u0259r onlar\u0131 ba\u015fqas\u0131n\u0131n qiym\u0259tin\u0259 v\u0259 h\u0259cmin\u0259 alacaqlar. <\/p>\n\n

T\u0259klif yarad\u0131lm\u0131r. O, kilidini a\u00e7\u0131r. V\u0259 bu, \u0259dal\u0259tli qiym\u0259td\u0259n ba\u015flay\u0131r. <\/strong> <\/p>\n\n

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