{"id":22879,"date":"2025-06-02T11:49:41","date_gmt":"2025-06-02T11:49:41","guid":{"rendered":"https:\/\/breezy.band\/istifad%c9%99-edilm%c9%99mis-potensial-evd%c9%99-saxlanilan-smartfonlarin-81-i-avropa-bazari-haqqinda-n%c9%99-deyir\/"},"modified":"2025-06-02T14:42:51","modified_gmt":"2025-06-02T14:42:51","slug":"istifad%c9%99-edilm%c9%99mis-potensial-evd%c9%99-saxlanilan-smartfonlarin-81-i-avropa-bazari-haqqinda-n%c9%99-deyir","status":"publish","type":"post","link":"https:\/\/breezy.band\/az-az\/istifad%c9%99-edilm%c9%99mis-potensial-evd%c9%99-saxlanilan-smartfonlarin-81-i-avropa-bazari-haqqinda-n%c9%99-deyir\/","title":{"rendered":"\u0130stifad\u0259 edilm\u0259mi\u015f potensial: evd\u0259 saxlan\u0131lan smartfonlar\u0131n 81%-i Avropa bazar\u0131 haqq\u0131nda n\u0259 deyir"},"content":{"rendered":"\n

Retech Days Europe 2025-d\u0259 s\u0259naye n\u00fcmay\u0259nd\u0259l\u0259ri aras\u0131nda bir m\u00f6vzu se\u00e7ildi: Avropa ticar\u0259t bazar\u0131n\u0131n yava\u015f, lakin perspektivli inki\u015faf\u0131. Sektor qlobal performansdan geri qalsa da, yeni m\u0259lumatlar v\u0259 ekspert r\u0259yl\u0259ri m\u00fc\u015ft\u0259ril\u0259ri xidm\u0259td\u0259n daha tez-tez istifad\u0259 etm\u0259y\u0259 v\u0259 ona daha \u00e7ox etibar etm\u0259y\u0259 nec\u0259 h\u0259v\u0259sl\u0259ndirm\u0259yi t\u0259klif edir. <\/p>\n\n

Avropa gerid\u0259 qal\u0131r, amma f\u0259rqi daraltmaq olar<\/strong><\/h3>\n\n
\n

\u0130stehlak\u00e7\u0131lar\u0131n 33%-nin ticar\u0259t proqramlar\u0131nda i\u015ftirak etdiyi AB\u015e v\u0259 26%-l\u0259 Hindistanla m\u00fcqayis\u0259d\u0259 Avropa xeyli gerid\u0259dir – haz\u0131rda istifad\u0259\u00e7il\u0259rin yaln\u0131z 15%-i \u00f6z smartfonlar\u0131 il\u0259 ticar\u0259t edir. <\/p>\n\n\n\n

Q\u0259rib\u0259dir ki, bu r\u0259q\u0259m dem\u0259k olar ki, \u00c7in\u0259 b\u0259rab\u0259rdir (14%), bu da cihazlarla ayr\u0131lmaq ist\u0259m\u0259m\u0259si il\u0259 m\u0259\u015fhurdur.<\/p>\n\n\n\n

<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n
\"\"<\/figure>
\n

Almaniyada sat\u0131lan smartfonlar\u0131n \u0259ks\u0259riyy\u0259ti 2-3 ildir ki, bu, nisb\u0259t\u0259n m\u00fclayim d\u0259yi\u015fdirm\u0259 d\u00f6vriyy\u0259sini g\u00f6st\u0259rir. <\/p>\n\n\n\n

Maraql\u0131d\u0131r ki, alman istifad\u0259\u00e7il\u0259rinin 22%-i h\u0259r il m\u0259hsullar\u0131n\u0131 t\u0259kmill\u0259\u015fdirir \u2013 bu, ticar\u0259t \u00fc\u00e7\u00fcn yeti\u015fmi\u015f bir seqmentdir.<\/p>\n<\/div><\/div>\n\n

\u0130stehlak\u00e7\u0131lar telefonlar\u0131 il\u0259 n\u0259 edir<\/h3>\n\n

B\u0259s avropal\u0131lar k\u00f6hn\u0259 telefonlar\u0131n\u0131 satmaq \u0259v\u0259zin\u0259 onlarla n\u0259 edirl\u0259r?<\/p>\n\n

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<\/p>\n\n\n\n

    \n
  • 30%<\/strong> onlar\u0131 evd\u0259 bo\u015f qoyur<\/li>\n\n\n\n
  • 24%<\/strong> onlar\u0131 ehtiyat cihazlar kimi saxlay\u0131r<\/li>\n\n\n\n
  • 18%<\/strong> ail\u0259 v\u0259 ya dostlara verir<\/li>\n\n\n\n
  • Ki\u00e7ik bir qrup onlar\u0131 t\u0259krar emal etm\u0259yi se\u00e7ir – ekoloji c\u0259h\u0259td\u0259n t\u0259miz, lakin daha az yay\u0131lm\u0131\u015f se\u00e7imdir.<\/li>\n<\/ul>\n<\/div><\/div>\n\n

    Trade-In nec\u0259 inki\u015faf edir<\/h3>\n\n

    Retech Days Europe-da ke\u00e7iril\u0259n panel m\u00fczakir\u0259si zaman\u0131 Andrey Kosar (Brizi), Owain Griffiths (GRADE MOBILE) v\u0259 Sander Mattesing (Remarketed Group) \u0259sas fikirl\u0259ri m\u00fczakir\u0259 etdil\u0259r. U\u011furlu ticar\u0259t proqramlar\u0131 t\u0259kc\u0259 m\u0259lumatl\u0131l\u0131qla deyil, h\u0259m d\u0259 etibar, \u015f\u0259ffafl\u0131q v\u0259 qiym\u0259tl\u0259 m\u00fc\u0259yy\u0259n edilir. <\/p>\n\n

    \"\"<\/figure>
    \n

    Avropada smartfonlar\u0131n 44%-i indi onlayn olaraq al\u0131n\u0131r<\/strong> v\u0259 bu, onlayn ticar\u0259t h\u0259ll\u0259rini t\u0259kc\u0259 faydal\u0131 deyil, h\u0259m d\u0259 vacib edir.<\/p>\n\n\n\n

    Yaln\u0131z 23%-i ma\u011fazalardan, 26%-i is\u0259 mobil operatorlardan al\u0131r.<\/p>\n\n\n\n

    Onlayn kanal ticar\u0259tin g\u0259l\u0259c\u0259yinin qurulaca\u011f\u0131 yerdir.<\/p>\n<\/div><\/div>\n\n

    Demoqrafik g\u00f6st\u0259ricil\u0259r vacibdir<\/strong><\/h3>\n\n
    \"\"<\/figure>\n\n

    Dataxis Ara\u015fd\u0131rmas\u0131na g\u00f6r\u0259:<\/p>\n\n

      \n
    • Trad-in istifad\u0259\u00e7il\u0259rinin 46%-i 18-34 ya\u015f aras\u0131ndad\u0131r<\/strong><\/li>\n\n\n\n
    • Yaln\u0131z 23%-i 50 ya\u015fdan yuxar\u0131d\u0131r<\/strong><\/li>\n<\/ul>\n\n

      Bu, d\u0259y\u0259rl\u0259rd\u0259 n\u0259sil u\u00e7urumunu \u0259ks etdirir. Paulo Almeida (Worten) qeyd etdiyi kimi, \u201cG\u0259ncl\u0259r davaml\u0131l\u0131qdan ir\u0259li g\u0259lir, ya\u015fl\u0131 istehlak\u00e7\u0131lar is\u0259 qiym\u0259tl\u0259 daha \u00e7ox maraqlan\u0131rlar.\u201d U\u011furlu strategiyalar h\u0259r iki yana\u015fman\u0131 n\u0259z\u0259r\u0259 almal\u0131d\u0131r. <\/p>\n\n

      \u015e\u0259ffafl\u0131q m\u0259mnuniyy\u0259ti art\u0131r\u0131r<\/strong><\/h3>\n\n
      \"\"<\/figure>
      \n

      Al\u0131c\u0131lar ticar\u0259t proqram\u0131nda \u0259n \u00e7ox n\u0259yi qiym\u0259tl\u0259ndirirl\u0259r?<\/p>\n\n\n\n

      Dataxis-in ara\u015fd\u0131rmas\u0131na g\u00f6r\u0259: <\/p>\n\n\n\n

        \n
      • 82% d\u0259y\u0259rli qiym\u0259t \u015f\u0259ffafl\u0131\u011f\u0131<\/strong><\/li>\n\n\n\n
      • \u0130lkin qiym\u0259tl\u0259ndirm\u0259<\/strong> prosesinin 79% d\u0259y\u0259r ayd\u0131nl\u0131\u011f\u0131<\/li>\n\n\n\n
      • 74% \u0259m\u0259liyyat\u0131n gedi\u015fi haqq\u0131nda m\u00fcnt\u0259z\u0259m m\u0259lumat almaq<\/strong> ist\u0259yir<\/li>\n<\/ul>\n<\/div><\/div>\n\n
        \n

        Breezy \u015firk\u0259tinin ba\u015f direktoru Andrey Kosar<\/strong> \u015f\u0259rh etdi:“Breezy-d\u0259 biz inan\u0131r\u0131q ki, b\u00f6y\u00fck ticar\u0259t t\u0259cr\u00fcb\u0259si 3 \u0259sas komponentd\u0259n ibar\u0259tdir: o, s\u00fcr\u0259tli, asan olmal\u0131 v\u0259 minimal s\u0259yl\u0259 maksimum d\u0259y\u0259ri t\u0259min etm\u0259lidir. Prosesin onlayn v\u0259 ya ma\u011fazada ba\u015f verm\u0259sind\u0259n as\u0131l\u0131 olmayaraq, ticar\u0259t rahat v\u0259 sad\u0259 olmal\u0131d\u0131r. <\/em><\/p>\n\n\n\n

        Onu g\u00f6r\u00fcn\u0259n etm\u0259k d\u0259 vacibdir. Al\u0131\u015f-veri\u015f qiym\u0259ti haqq\u0131nda m\u0259lumat\u0131 birba\u015fa m\u0259hsul s\u0259hif\u0259l\u0259rind\u0259 yerl\u0259\u015fdiririk, d\u0259rhal yeni cihaz\u0131n qiym\u0259tind\u0259n \u00e7\u0131x\u0131l\u0131r. Bu, yaln\u0131z rahat deyil, h\u0259m d\u0259 ya\u015f\u0131l h\u0259ll\u0259ri daha \u0259l\u00e7atan edir. <\/em><\/p>\n\n\n\n

        \u018fsas odur ki, m\u00fc\u015ft\u0259ril\u0259r g\u00f6zl\u0259dikl\u0259rini als\u0131nlar. Buna g\u00f6r\u0259 d\u0259 biz s\u00fcr\u0259tli, a\u011f\u0131ll\u0131 bir proses haz\u0131rlam\u0131\u015f\u0131q. Siz\u0259<\/em> laz\u0131m olan t\u0259k \u015fey bir ne\u00e7\u0259 \u015f\u0259kil \u00e7\u0259km\u0259kdir. V\u0259 3 d\u0259qiq\u0259d\u0259n az m\u00fcdd\u0259td\u0259<\/em> <\/em> Z\u0259man\u0259t verdiyimiz son qiym\u0259ti alacaqs\u0131n\u0131z. S\u00fcrprizl\u0259r yoxdur. Bu d\u0259y\u0259r v\u0259 sad\u0259lik balans\u0131 ticar\u0259ti i\u015f\u0259 sal\u0131r.” <\/em><\/p>\n<\/blockquote>\n\n

        Ticar\u0259tin z\u0259if t\u0259r\u0259fl\u0259ri<\/strong><\/h3>\n\n
        \n

        Naraz\u0131l\u0131\u011f\u0131n \u0259sas s\u0259b\u0259bi? – Qiym\u0259tl\u0259ndirm\u0259.<\/strong> <\/p>\n\n\n\n

          \n
        • 11% ilkin v\u0259 son qiym\u0259t aras\u0131ndak\u0131 f\u0259rqd\u0259n naraz\u0131d\u0131r<\/li>\n\n\n\n
        • 9% promosyonlardan v\u0259 ayd\u0131n olmayan \u00f6d\u0259ni\u015f \u015f\u0259rtl\u0259rind\u0259n \u015fikay\u0259tl\u0259nir<\/li>\n\n\n\n
        • 8% qiym\u0259tin t\u0259sdiqind\u0259 gecikm\u0259l\u0259r oldu\u011funu bildirir <\/li>\n<\/ul>\n<\/div>
          \"\"<\/figure><\/div>\n\n
          \n

          Andrey Kosar<\/strong> dediyi kimi<\/p>\n\n\n\n

          “Trade-in istifad\u0259\u00e7il\u0259rin f\u0259rziyy\u0259l\u0259rini aradan qald\u0131r\u0131r. Breezy-d\u0259 biz inan\u0131r\u0131q ki, \u015f\u0259ffaf, dataya \u0259saslanan qiym\u0259tl\u0259r etibar etm\u0259k \u00fc\u00e7\u00fcn a\u00e7ard\u0131r. Buna g\u00f6r\u0259 d\u0259 qiym\u0259tl\u0259r a\u00e7\u0131q havada g\u00f6r\u00fcnm\u0259m\u0259lidir – al\u0131c\u0131lar \u00f6z cihazlar\u0131n\u0131n nec\u0259 qiym\u0259tl\u0259ndirildiyini d\u0259qiq bilm\u0259y\u0259 layiqdirl\u0259r. <\/em><\/p>\n\n\n\n

          M\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n t\u0259qdim olunan foto\u015f\u0259kill\u0259ri t\u0259hlil etm\u0259k v\u0259 tez \u0259dal\u0259tli n\u0259tic\u0259l\u0259r verm\u0259k \u00fc\u00e7\u00fcn s\u00fcni intellektl\u0259 insan t\u0259cr\u00fcb\u0259sini birl\u0259\u015fdir\u0259n a\u011f\u0131ll\u0131 sistem yaratd\u0131q. Bu yana\u015fma h\u0259m m\u00fc\u015ft\u0259ril\u0259r, h\u0259m d\u0259 i\u015f\u00e7il\u0259r \u00fc\u00e7\u00fcn s\u0259hvl\u0259ri minimuma endirir v\u0259 d\u0259rhal d\u00fczg\u00fcn qiym\u0259ti t\u0259yin etm\u0259y\u0259 imkan verir. <\/em><\/p>\n\n\n\n

          Bu, \u0259m\u0259liyyat bax\u0131m\u0131ndan \u0259sl ir\u0259lil\u0259yi\u015fdir, \u00e7\u00fcnki uy\u011funsuzluqlar\u0131n s\u0259viyy\u0259sini dem\u0259k olar ki, s\u0131f\u0131ra endirir. Bunun d\u0259y\u0259ri ondad\u0131r<\/em> <\/em>t\u0259min etm\u0259y\u0259 imkan verir m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn daha y\u00fcks\u0259k qal\u0131q d\u0259y\u0259r. Bundan<\/em> yuxar\u0131 <\/em>\u201cdaha \u00e7ox , daha y\u00fcks\u0259k qiym\u0259t, daha yax\u015f\u0131 t\u0259cr\u00fcb\u0259.\u201d<\/em> <\/p>\n<\/blockquote>\n\n

          Gizli imkanlar<\/strong><\/h3>\n\n

          M\u0259lumatlar g\u00f6st\u0259rir ki, respondentl\u0259rin 81%-i istifad\u0259 olunmam\u0131\u015f smartfonlar\u0131 evd\u0259 saxlay\u0131r<\/strong> , 48%-i is\u0259 qiym\u0259t uy\u011fun olsa, onlar\u0131 satar.<\/strong> <\/p>\n\n

          On milyonlarla cihaz\u0131n bu h\u0259r\u0259k\u0259tsiz bazar\u0131 daha s\u0259m\u0259r\u0259li al\u0259tl\u0259r v\u0259 istifad\u0259\u00e7i m\u0259rk\u0259zli yana\u015fmalarla istifad\u0259 edil\u0259 bil\u0259n ticar\u0259t proqramlar\u0131 \u00fc\u00e7\u00fcn b\u00f6y\u00fck potensiala malikdir.<\/p>\n\n

          \"\"<\/figure>\n\n

          B\u00f6y\u00fcm\u0259 formulu<\/strong><\/h3>\n\n
          \n

          “Ayd\u0131n proses + diaqnostika = \u015f\u0259ffafl\u0131q. \u015e\u0259ffafl\u0131q etimad\u0131 art\u0131r\u0131r, inam is\u0259 ticar\u0259ti art\u0131r\u0131r. <\/em>“ – Andrey Kosar<\/strong> , K\u00fcl\u0259k<\/strong><\/p>\n<\/blockquote>\n\n

          Avropal\u0131 istehlak\u00e7\u0131lar getdikc\u0259 daha \u00e7ox ticar\u0259td\u0259 dostla\u015fd\u0131qca, ayd\u0131n proses, \u0259dal\u0259tli qiym\u0259t v\u0259 maksimum se\u00e7im t\u0259klif ed\u0259n brendl\u0259r bazarda \u00fcst\u00fcnl\u00fck t\u0259\u015fkil ed\u0259c\u0259k.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Retech Days Europe 2025-d\u0259 s\u0259naye n\u00fcmay\u0259nd\u0259l\u0259ri aras\u0131nda bir m\u00f6vzu se\u00e7ildi: Avropa ticar\u0259t bazar\u0131n\u0131n yava\u015f, lakin perspektivli inki\u015faf\u0131. Sektor qlobal performansdan geri qalsa da, yeni m\u0259lumatlar v\u0259 ekspert r\u0259yl\u0259ri m\u00fc\u015ft\u0259ril\u0259ri xidm\u0259td\u0259n daha tez-tez istifad\u0259 etm\u0259y\u0259 v\u0259 ona daha \u00e7ox etibar etm\u0259y\u0259 nec\u0259 h\u0259v\u0259sl\u0259ndirm\u0259yi t\u0259klif edir. Avropa gerid\u0259 qal\u0131r, amma f\u0259rqi daraltmaq olar \u0130stehlak\u00e7\u0131lar\u0131n 33%-nin ticar\u0259t proqramlar\u0131nda…<\/p>\n","protected":false},"author":1,"featured_media":23429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[493],"tags":[622,503],"country":[738],"class_list":["post-22879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqal","tag-anlayislar","tag-ticart","country-all-az-az"],"acf":[],"yoast_head":"\n\u0130stifad\u0259 edilm\u0259mi\u015f potensial: evd\u0259 saxlan\u0131lan smartfonlar\u0131n 81%-i Avropa bazar\u0131 haqq\u0131nda n\u0259 deyir - Breezy Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breezy.band\/az-az\/istifad%c9%99-edilm%c9%99mis-potensial-evd%c9%99-saxlanilan-smartfonlarin-81-i-avropa-bazari-haqqinda-n%c9%99-deyir\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130stifad\u0259 edilm\u0259mi\u015f potensial: evd\u0259 saxlan\u0131lan smartfonlar\u0131n 81%-i Avropa bazar\u0131 haqq\u0131nda n\u0259 deyir - Breezy Site\" \/>\n<meta property=\"og:description\" content=\"Retech Days Europe 2025-d\u0259 s\u0259naye n\u00fcmay\u0259nd\u0259l\u0259ri aras\u0131nda bir m\u00f6vzu se\u00e7ildi: Avropa ticar\u0259t bazar\u0131n\u0131n yava\u015f, lakin perspektivli inki\u015faf\u0131. Sektor qlobal performansdan geri qalsa da, yeni m\u0259lumatlar v\u0259 ekspert r\u0259yl\u0259ri m\u00fc\u015ft\u0259ril\u0259ri xidm\u0259td\u0259n daha tez-tez istifad\u0259 etm\u0259y\u0259 v\u0259 ona daha \u00e7ox etibar etm\u0259y\u0259 nec\u0259 h\u0259v\u0259sl\u0259ndirm\u0259yi t\u0259klif edir. 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